The B2B Partnerships Forum, taking place August 5, 9:00-11:30am, is a brand-new breakfast briefing created exclusively for affiliate managers, partnership leads, growth strategists, and marketing innovators from companies that sell products or services to other businesses. If you're using performance-based partnerships to generate leads, drive demos, or close deals, this is your space to connect, learn, and lead the charge in a fast-emerging field.

This 2.5 hour session is about more than just coffee and conversation. It’s where the B2B affiliate community takes center stage, distinct from the consumer-focused models and influencer-led playbooks that dominate traditional affiliate events. You’ll walk away with a deeper understanding of how to leverage affiliate marketing in a B2B context: long sales cycles, complex funnels, niche partners, and all.

This forum is designed to:

• Showcase standout B2B affiliate models and success stories

• Unpack how top brands are generating high-quality leads through partnerships

• Facilitate honest conversations about attribution, compliance, and channel performance

• Bring together a curated group of marketers facing the same challenges—and ready to solve them together