Our survey captured insights from a wide spectrum of affiliate marketers—from leaders at small and medium-sized businesses to professionals at companies with thousands of employees. This range highlights just how essential affiliate marketing has become in brands' go-to-market strategies.
In fact, 61% of our respondents come from organizations with over 50 employees, and 36% are with companies of 200+ employees. This diversity of perspectives gives a comprehensive view of how affiliate programs are driving growth across the industry.
