Lead generation is a fast-growing component of the performance marketing ecosystem. According to Statista, global marketing investment in lead generation reached $3.3B in 2023, and the market is expected to continue expanding in the years ahead.

Gain valuable insights into:

• Marketer Perceptions: Understand how experienced marketers view and utilize lead generation in today's market.
• Brand Strategies: Explore how top brands are implementing lead generation to maintain and grow their customer base.
• Vertical Analysis: Identify the strengths and weaknesses of the lead generation vertical and what to expect in the future.
• Data Management: Learn about the importance of building first-party data in a cookie-less world.
• Cost Management: Discover how brands are optimizing their marketing mix to counter rising media costs.
• Compliance Preparation: Gain insights into the upcoming TCPA changes and how they will impact lead generation starting January 2025.
• Networking Opportunities: Leverage industry events, especially Affiliate Summit events, to connect with leading solutions providers and learn best practices.

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