Anthony Costanzo is the Director of Marketing for MyBankTracker.com, a leading financial services affiliate, recently acquired by QuinStreet. He works closely with banking advertisers to effectively target & acquire new customers: Last year alone his team helped to generate more than $2.5 billion dollars in new account funding for banks like Ally, Citi, AMEX, and more.
Anthony drives growth by focusing on a variety of objectives key to monetizing & scaling a successful FI affiliate site including: Identifying effective media sources, partnering with “frenemy” publishers, and helping FI advertisers build the business case to invest more in the affiliate space.
Anthony brings more than a decade of ad agency experience to this role. Prior to joining MyBankTracker, Anthony led performance marketing teams in support of Fortune 500 companies across all digital media channels including programmatic display, video, & paid search. And helped to launch successful affiliate programs for new-to-ecommerce brands like M&M’s Gore-Tex, The American Red Cross, and more.
His focus on metrics-driven acquisition markets has helped clients develop & scale digital marketing programs and identify new revenue streams for online and brick & mortar businesses.