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Carolyn Shelby

Carolyn Shelby

SEO, ESPN

Carolyn Shelby has been developing and marketing Internet technologies since early 1994, when she co-founded a large regional Internet Service Provider. Her specialties are news, technical, and enterprise SEO, but she has been helping corporations adapt to digital media by integrating “search awareness” into corporate culture for more than 20 years. In her current role at ESPN, Carolyn is responsible for news/technical SEO and organic audience-generation strategies across ESPN's vast global network.

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