Debbie Bookstaber is the President of ElementAssociates.com, a digital marketing and influencer outreach agency based in Philadelphia. She also serves as the CMO of Hashtracking.com, a leading social media analytics company. Debbie has 15+ years of marketing experience and has managed online marketing programs responsible for several hundred million dollars in annual sales. Debbie has advised PR firms, Fortune 500 companies, nonprofits and government agencies on blogger relations and effective social media strategies. Debbie has been blogging since 2007. She was recognized as one of the “Top 25 Parent Bloggers Who Are Changing the World” by Babble.com in 2012 and as a “Best of the Net” Blogger by Working Mother Magazine in 2013. Follow her on Twitter: @buzzmommy.