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Holly Tucker MBE

Holly Tucker MBE

Founder, Notonthehighstreet and Holly & Co
Holly Tucker is the co-founder and president of the online marketplace
notonthehighstreet.com. She helped create a whole new way for small retailers to
operate in the online era by providing them with a digital platform, support, and
her knack for spotting products that will sell, and businesses with potential.

An energetic prescence and hard worker at school (earning the nickname ‘Holly
Hurricane’) she nonetheless struggled with dyslexia. Like many entrepreneurs she
thrived in the world outside academia and joined the ad industry, becoming one of
the youngest advertising managers in the sector during her time at Publicis. She
moved to publishing giant Condé Nast but remained restless and keen to work for
herself. In her spare time she held design-led craft fairs around London, where she
realised that small businesses needed a platform to sell their products beyond town
halls and assembly rooms. The internet provided an obvious solution and with her
former Publicis colleague Sophie Cornish they founded notonthehighstreet.com. A
home for small businesses where they could advertise and sell their creations.

As the online marketplace grew in popularity, it became an award-winning,
multimillion pound business, going from serving 100 enterprises to 5,000, selling
over 200,000 products. Having built one of the most successful UK online retailers
Holly turned her attention to the broader change affecting small businesses and the
future of retail. She founded Holly & Co, offering help to startups in need of

The UK’s Ambassador for Creative Small Businesses has advice for big businesses
as well. Holly suggests ways in which companies can foster an entrepreneurial
mindset, build a genuine connection between business and consumer, and grow
without losing the values at the core of the company. Drawing from experience,
she talks creativity and bringing colour back into business. She puts emphasis on
the caring side of company life and leadership, hiring ‘Office Mums’ to make sure
staff are happy, and the importance of finding your ‘good life’ – where work
coexists with the other important elements.

Holly is also the author of Build a Business From Your Kitchen Table and Shape Up
Your Business . She reveals the secrets to maintaining work-life balance whilst
setting and achieving your goals; confidence, the rules of negotiation, and excellent
team management.