Founder and CEO,
Joseph has close to 20 years of experience in affiliate marketing. He is the founder and CEO of Ignite Vision, a group company which runs the ChineseAN affiliate network. Before Ignite Vision, he was the head of B2C business of YesAsia and led its e-commerce global business expansion in US, Europe, Japan and Korea. By 2007 when he left the company, YesAsia was firmly established as world number one Asian entertainment e-commerce company and was listed as Internet Retailer Top 500 globally. As an advertiser, his team was working with some of the top affiliate networks in US and Europe. With this background, he started ChineseAN, one of the first affiliate networks in APAC, in 2007 when affiliate marketing was very new to Asia. His company also started one of the first mobile ad networks in China in 2010. In recent years, he led Ignite Vision to venture into new frontiers such as Big Data, AI and customer loyalty. He splits his time between his offices in Hong Kong and Guangzhou.