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Julie Van Ullen

Julie Van Ullen

Managing Director, US, Rakuten Advertising

Julie Van Ullen is the Managing Director, US for Rakuten Advertising. In her role, Julie is responsible for overseeing the commercial organization selling and supporting the holistic suite of Rakuten Advertising's affiliate solutions for Advertisers and Publishers. Additionally, Julie drives the strategy and vision related to all aspects of go-to-market for Rakuten’s Affiliate+ (data, prospecting, retargeting, social, search) offerings. Prior to joining Rakuten Advertising, Julie was the Vice President of Digital, for FreeWheel. In her role, she served as digital segment GM to oversee product vision, client acquisition, and overall go-to-market strategy for FreeWheel’s suite of video ad serving and monetization solutions. Before FreeWheel, Julie served as Vice President of Publisher Solutions at premium ad exchange, OpenX, overseeing the Sales function for the East Coast and before that as Vice President of Member Services at the IAB where she was responsible for attracting new members and developing a portfolio of opportunities and initiatives to keep current members engaged. As a part of serving IAB’s membership, Julie oversaw IAB’s elite Committees and Councils, charged with putting industry best practices and thought leadership into the marketplace. Those focal areas included Native, Programmatic, Digital Video, AdvancedTV, Digital Audio, Social Media, and Gaming.

Prior to making her transition to the digital space, Julie was an Editor at The Taunton Press in the books division of Fine Woodworking and Fine Homebuilding and still enjoys furniture-making in her free time. When not on the job, ex-opera singer Julie sings with the classic rock cover band.

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