Kevin Edwards is the Global Strategy Director at Awin. Kevin has worked in affiliate marketing for 15 years and at Awin for more than 10 of those. In his role he’s responsible for empowering the company’s employees and clients with the right data and insights to make the most informed decisions about their campaigns. He also takes an active role in creating best practice standards and self-regulation. Kevin was previously Chair of the Affiliate Marketing Council in the UK, and continues to play an active role in the IAB’s Legislation and Standards’ Committee.