Geo Yuhba, Director of Client Strategy at Payload, dispels the myth that affiliate marketing is a get-rich-quick scheme. He emphasizes the industry's complexity and the dedication of affiliate marketers who invest time, effort, and negotiation skills to build quality content. Geo challenges the misconception that AI technology eliminates human effort, pointing out that someone is still behind the scenes editing and making the content relevant. Reflecting on his experience since 2002, Geo highlights the relationship-based nature of affiliate marketing, where deep connections and friendships often form. He advises those considering the channel to appreciate the importance of relationships, as affiliate marketing is fundamentally a people-centric and relationship-driven business.