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  • January 28, 2020
  • January 30, 2020
  • Las Vegas
  • Paris Las Vegas Hotel

40.7405° N, 73.9832° W

No content here, please.

Affiliate Summit West Agenda

Affiliate Summit West 2020 is taking place at Paris Las Vegas on January 28-20, 2020.

Please find below the agenda from Affiliate Summit West 2019. We will begin work on the 2020 agenda soon and will begin to announce the sessions and panels at the end of September.

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12:00 PM
  1. 480 mins
    • All Pass Types

    Come by Saturday to pick up your badge and attendee bag so you can enter immediately on Sunday when the conference opens!

7:30 AM
  1. 630 mins
    • All Pass Types

    Pick up your conference badge and attendee bag, and get started with Affiliate Summit.

  2. VIP Lounge, Exhibit Hall, Paris Ballroom
    630 mins
    • VIP Pass

    VIP pass holders are welcomed to take advantage of this space that will include tables, WiFi, refreshments, massage therapists and more!

8:00 AM
  1. 600 mins
    • All Pass Types
    Private meeting tables will be available on each day of the conference and can be reserved using our Conference Networking App (Coming Soon!) Select the person(s) that you wish to schedule a meeting with, and book your 30 minute slot choosing one of the available tables in the location drop down
  2. 180 mins
    • Exhibitors Only

    Meet Market Exhibitors may set up their table at this time.

  3. 600 mins
    • Exhibitors Only

    Exhibitors may set up their booth at this time.

  4. Networking Lounge, Exhibit Hall, Paris Ballroom
    600 mins
    • All Pass Types

    All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on work, or simply take a break.

9:30 AM
  1. Versailles 1 & 2
    30 mins
    • All Pass Types

    First-time attendees are encouraged to join Affiliate Summit Co-CEO, Shawn Collins, for tips and advice on getting the most out of your time at Affiliate Summit.

10:00 AM
  1. Vertical Meet Up zone, Exhibit Hall, Paris Ballroom
    60 mins
    • All Pass Types

    Stick around after the First Timer Orientation to enjoy some refreshments and meet new people at this networking event. Newcomer Program participants will have the opportunity to get together with their assigned mentors and pick up any last minute tips before their first Affiliate Summit begins

11:00 AM
12:00 PM
  1. 360 mins
    • All Pass Types
    The Meet Market is a 6-hour exhibition and networking event packed with affiliates, merchants, vendors, networks, technology providers, digital agencies, and traffic sources.
  2. VIP Lounge, Exhibit Hall, Paris Ballroom
    90 mins
    • VIP Pass

    VIP Pass Holders: Fuel up and recharge with some snacks and drinks in a relaxed networking environment.

1:00 PM
  1. Track 1; Ballys
    60 mins
    • VIP Pass
    • Networking Plus Pass
    Is your whole life spent coming up with your next blog post? Join this session to learn approachable tips you can use to automate content creation with WordPress. WordPress personalities David Vogelpohl and Brian Messenlehner share their favorite plugins, tools, and techniques for responsibly delivering automated and visitor-delighting content across a variety of digital strategies. If you’re trapped on the blog post treadmill, attend this session and automate content creation with WordPress!
  2. Track 2; Champagne 2 & 3
    60 mins
    • VIP Pass
    • Networking Plus Pass
    Submit your website or blog, or watch and learn as others discover how to grow their website with SEO, recover from penalties, discover link building ideas and how to make more money with creative monetization strategies. This panel of experts is ready to help you in a constructive way, and there is normally a Q&A for any specific questions you may have if you don't want to submit your site.
  3. Track 3; Versailles 2 & 3
    60 mins
    • VIP Pass
    • Networking Plus Pass
    Influencers are the new black, so make this
    organic marketing channel work for your business without giving away the
    farm. Affiliate Marketing veteran Trisha Lyn Fawver and Direct Marketing
    veteran Mary Ann Bautista will teach beginners how to set up an influencer
    marketing program using tactics from both disciplines that can be
    profitable for your business. You will learn how to organize your
    outreach in an easy workflow, how to identify your key metrics and set
    achievable goals, and some best practices with working with influencers.
    At the end of this session, you should feel more prepared to start your
    influencer marketing program with a basic game plan.
     
2:00 PM
  1. VIP Lounge, Exhibit Hall, Paris Ballroom
    30 mins
    • VIP Pass
    All VIP's are welcome to join Neil Patel in the VIP Lounge for a question and answer session. 
2:30 PM
  1. Track 1; Ballys
    60 mins
    • VIP Pass
    • Networking Plus Pass
    Can coupon affiliates add value to a merchant’s Affiliate Marketing program? The answer is a resounding YES. A panel of industry-leading coupon affiliates will be discussing the many ways this vertical can drive incremental value for their merchant partners. The conversation will include success stories, challenges, and insights like how merchant brands could better empower their coupon affiliates with data and tools to better help achieve a brand’s Performance Marketing goals.
  2. Track 2; Champagne 2 & 3
    60 mins
    • VIP Pass
    • Networking Plus Pass
    In this session, you will learn secrets, lessons, successes and failures from three creative visionaries successfully bridging the relationship gap between Instagram influencers, bloggers and affiliate marketing, for their merchant brands.
  3. Track 3; Versailles 2 & 3
    60 mins
    • VIP Pass
    • Networking Plus Pass
    In today’s world of partner marketing - identifying and recruiting the right digital media partners, and optimizing those relationships on a global scale, is an ongoing challenge for brands. In this s ...
4:00 PM
  1. Track 1; Ballys
    60 mins
    • VIP Pass
    • Networking Plus Pass
    Influencers: work smarter, not harder! Sponsored posts are great for bloggers, but are you leaving money on the table? Learn innovative ways that can help you start increasing your revenue today. We will share money-making ideas you may not have thought of, often using the content you’ve already created. We will help you start cashing in pronto!
  2. Track 2; Champagne 2 & 3
    60 mins
    • VIP Pass
    • Networking Plus Pass
    Seems like it's one decision after another when starting a new affiliate site. Some are easy to make - there's information all over the internet with recommendations. But many are much harder - decisions on branding, choosing partners, selecting the right management tools. In this session, three award-winning industry veterans will review 7 things to definitely do, plus 7 things to never do, to help get your site off to the best possible start.
  3. Track 3; Versailles 2 & 3
    60 mins
    • VIP Pass
    • Networking Plus Pass
    In spite of increasing costs and uncertain economic prospects, 85% of luxury and business fashion retailers still focus their international expansion efforts in APAC and on the APAC consumer; with the size of the luxury market expected to exceed $135B in 2019. How should merchants, publishers and performance marketers ensure a consistent piece of the pie given APAC nuances? How is consumer behavior different and how do business strategies need to differ?
6:30 PM
  1. TBC
    60 mins
    • VIP Pass

    INVITE ONLY - to be sent soon.

    This invitation is exclusively for affiliates, advertisers and those who have purchased a VIP pass. Without a RSVP confirmation email/ticket, you will not be allowed in.

10:00 PM
  1. -1260 mins
    • All Pass Types
    RSVP here for the official Affiliate Summit After Party and watch the one and only T-PAIN perform! www.affiliateball.com/
6:00 AM
  1. 180 mins
    • Exhibitors Only

    Exhibitors may set up their booth at this time.

7:30 AM
  1. 570 mins
    • All Pass Types

    All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on work, or simply take a break.

  2. 570 mins
    • All Pass Types

    Pick up your conference badge and attendee bag, and get started with Affiliate Summit.

  3. Exhibit Hall, Paris Ballroom
    570 mins
    • All Pass Types

    Private meeting tables will be available on each day of the conference and can be reserved using our Conference Networking App (Coming Soon!) Select the person(s) that you wish to schedule a meeting with, and book your 30 minute slot choosing one of the available tables in the location drop down.

  4. VIP Lounge, Exhibit Hall, Paris Ballroom
    570 mins
    • VIP Pass

    VIP pass holders are welcome take advantage of this space will include tables, WiFi, refreshments, massage therapists and more!

9:00 AM
  1. 60 mins
    • Exhibitors Only

    Exhibitors may come in during this time to refresh their booth from yesterday’s setup and prep booth staff.

  2. VIP Lounge, Exhibit Hall, Paris Ballroom
    60 mins
    • VIP Pass

    VIP Pass Holders: Fuel up on a hearty buffet-style breakfast in a relaxed networking environment.

10:00 AM
  1. Exhibition Hall
    420 mins
    • All Pass Types
    Affiliate Summit’s Exhibit Hall floor features a wide variety of affiliate programs, networks, outsourced program managers, agencies, technology providers, traffic sources and other vendors. All attendees are welcome.
  2. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    The landscape of influence is maturing, from measurement to formats, and business processes. Learn where the industry is going, what the key drivers are, and what the future holds as influence becomes an increasingly valuable marketing channel.
  3. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass
    You will walk away from this session with an understanding of why Mass Media is an emerging opportunity in Affiliate Marketing and how you can grab ahold of it tight! Discovery what Mass Media partners are looking for and how they can drive new revenue to your program.
  4. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Businesses sometimes stay away from video marketing because of cost concerns. Like other content, we can reuse and repurpose marketing videos to net higher returns. Videos can be used across multiple social channels, in email campaigns, and on web pages to increase conversions.
  5. Track 3; Versailles 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Follow along as I run through the top 10 reasons for getting kicked out of Amazon's Affiliate program. Taken from first hand experience in working with tens of thousands of Amazon affiliates, my team's list of things to avoid ensures you don't make one of the simple mistakes that could reset your efforts back to zero. I'll also offer some best practices along the way to help you accomplish your goals while still staying on the right side of Amazon's all-powerful Operating Agreement.
10:30 AM
  1. 15 mins

    Ajla Afizi, Associate Director of Culture, Global Agora

  2. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
10:45 AM
  1. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass
    The potential of your future business is all in your product data feed and the content you will create. During this session will be shown how to build a solid product data feed that makes the difference between you and your competitors. I will dig deep in the specification and share some professional insiders about the art of producing unique content and implement it in the data feed
  2. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass

    As the affiliate industry gets increasingly crowded, more and more businesses are competing for the same budgets. Could the long-term secret to success for affiliates be for businesses to begin working with, and not against, each other. This session will explore how some of the most successful affiliates business have thrived by taking a partnership approach with other brands. We’ll look at lessons learnt along the way and how these can be applied by any affiliate in any vertical.

  3. Track 3; Versailles 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    We want to run profitable Facebook ads, how do we get started” - ask countless advertisers day after day. Unfortunately the very people who could benefit the most from paid media often fail to understand how to properly plan and prepare. A simple 4 Phase framework (Qualify-Diagnose-Build-Operate) will help you prepare everything you need for success. Learn about why each of the phases is essential and how you can zero in on some quick wins.
11:00 AM
  1. 15 mins
11:30 AM
12:00 PM
  1. RevShare Roundup, Exhibit Hall, Paris Ballroom
    120 mins
    • All Pass Types

    The Affiliate Summit RevShare Roundup is taking place inside the Exhibit Hall. If you are looking for new revenue share programs to drive traffic to, the Affiliate Summit RevShare Roundup showcases a variety of affiliate programs to discover. (Unrelated conversations will not be entertained during this event.

12:45 PM
  1. VIP Lounge, Exhibit Hall, Paris Ballroom
    60 mins
    • VIP Pass

    VIP Pass Holders: Fuel up on a hearty buffet-style breakfast in a relaxed networking environment.

1:30 PM
  1. Vertical Meet Up zone, Exhibit Hall, Paris Ballroom
    30 mins
    • VIP Pass
    Meet up with other people in your industry vertical and network over a coffee!
2:00 PM
  1. 60 mins

    PMA ROUNDTABLE – PoC Tricia Meyer

  2. Influence; Show floor Influence zone
    50 mins
    • Influence
    • VIP Pass
    Brands and influeners each have thier own differing perspectives on how sponsorships should be done. Hear from both on best practices, and learn what makes a successful collaboration.
  3. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass
    In a world where over 50% of all ecommerce transactions are done on Amazon.com how do you compete? How can you utilize Amazon to get even more exposure for your products and use the massive amounts of traffic they generate to lift all ships vs fighting upstream?
  4. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Machine learning is accelerating all aspects of marketing, and lead generation is no exception. Marketers who master the use of modern AI and automation techniques will fly past the competition, while those who don't will struggle. In this presentation, learn 8 different modern techniques currently being used for lead generation that all affiliate marketers should be aware of.
  5. Track 3; Versailles 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass

    Is your content really positioned to dominate search results today? How can you differentiate yourself and stay ahead of the competition? In her session, Maryna talks about the most effective SEO and content strategies. 

    Key takeaways will include:
    How search engine algorithms are changing with user behavior
    Tools and techniques that can help you successfully align with rapidly evolving search paradigms 
    Trends to capitalize on to stay ahead of your competition

  6. Vertical Meet Up zone, Exhibit Hall, Paris Ballroom
    30 mins
    • VIP Pass
    Meet up with other people in your industry vertical and network over a coffee!
2:45 PM
  1. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass

    Have you been frustrated when working with freelancers? Not all projects are appropriate for all platforms, yet, for quick tasks, sites like Fiverr can be extremely useful. We'll review some outsourcing successes and failures, and discuss how to find talent and communicate your needs clearly for a positive outcome for all.

  2. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    You have a great new product. Or maybe it’s a service you know works well for hundreds or even thousands of current customers. But, when it comes to letting new prospects know you exist, it’s like you’re non-existent. Problem is…the world is so noisy, it’s difficult to get noticed. Seth Godin suggests a "Purple Cow." Michael Hyatt recommends a "Platform." Jonah Berger says to be more "Contagious." All are great suggestions. But, in this session, I share MY top six tips to rise above the noise.
  3. Track 3; Versailles 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass

    Hear first hand the latest figures from Awin's global definitive guide to the industry.

3:00 PM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    As a marketer, influence can be complicated. Between formats, campaign goals, and influencers, it can resemble brand marketing, content marketing, as well as performance marketing. On top of that, the algorithms change daily. Learn the fundamentals on how to approach and build campaigns, along with actionable insights on how to execute for any type of brand or goal.
3:30 PM
  1. 15 mins

    Shay Shevach, Algolead, CMO

  2. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    Beyond just booking a sponsorship, working with Influencers requires a collaborative approach. Often the qualitative and creative elements can drastically impact the outcome of a campaign. Get the inside view on how to work with influencers to combine thier own style with your brand messaging and goals.
  3. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass
    From California to D.C. to the EU, the regulatory landscape for merchants and affiliates is changing at a head-spinning speed and becoming ever more complex. From continuity to text marketing, to new landmark data privacy regimes in Europe and California, to affiliate marketing, blogging and social influencing, legal and regulatory questions abound and risk mounts. Learn from an FTC Pro how to sleep better at night by understanding and managing your risk by day.
  4. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Influencers and content affiliates can do amazing things with the right tools. This session will explain the importance of product feeds and showcase creative uses of product data by influencers, content affiliates & others that promote your products. We’ll also cover how to create these feeds, and what needs to be included in them to best equip your promotional partners.
  5. Track 3; Versailles 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass

    Do you have trouble focusing on your goals?  Do you work yourself into the ground every day, struggling toward your goals and sacrificing your enjoyment of life, yet still wonder if you're making the right kind of progress?  Do you ever become overwhelmed with self-doubt or fear? This session will help you gain the knowledge, clarity and confidence to define and move easily toward your goals each day, without struggle. You'll also learn how to conquer fear every time.

4:00 PM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    As a Creator, you are much more than just your follower count. Learn how to determine your content packages, define your style and aesthetic, and map those to find the best brand partnerships, along with other ways to monetize your influence.
  2. RevShare Roundup, Exhibit Hall, Paris Ballroom
    120 mins
    • All Pass Types

    The Affiliate Summit RevShare Roundup is taking place inside the Exhibit Hall. If you are looking for new revenue share programs to drive traffic to, the Affiliate Summit RevShare Roundup showcases a variety of affiliate programs to discover. (Unrelated conversations will not be entertained during this event.

4:15 PM
  1. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Successful internet marketers use an increasing amount data about their potential leads and users in order to serve more targeted advertisements and increase conversions. An increasing number of state, federal, and international laws regulate the collection, use, and disclosure of this valuable data. This presentation is designed to give practical advice on how to avoid five of the biggest mistakes internet marketers are making regarding their data privacy practices.
  2. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Mobile app transactions are no longer a nicety, but a necessity, when it comes to the strategies of retailers today. Despite this, traditional methods for driving user acquisition like affiliate marketing have been out of reach. In partnership with Button, Ibotta pioneered the first affiliate program in the US via a mobile app. Now, the world’s most progressive brands, including eBay, can elevate affiliate marketing to the world of app-to-app commerce, benefiting consumers and brands alike.
  3. Track 3; Versailles 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass

    Expanding a successful affiliate program abroad offers big opportunities for growth – but even more opportunity for headaches and wasted resources without the proper preparations. Robert Glazer, CEO of award-winning Acceleration Partners, will share some of the lessons AP’s biggest clients have learned when taking their affiliate program and business global.  From local regulations to quality publishers to setting expectations, Glazer will give you a succinct guideline of what to consider as you ready your affiliate program for international audiences.

4:30 PM
  1. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass
    Creators and influencers know their content and thier audience, while brands have their messaging and campaign goals. Learn how to work with brands and find alignment to make each sponsorship succeed for both sides. From contracts to deliverables, payment terms to collaboration process, we will break each step down and give you a framework that any creator can use.
8:00 PM
  1. JEWEL Nightclub in the Aria
    180 mins
    • All Pass Types

    Let's celebrate another successful Affiliate Summit West with an open bar, impressive DJ, lots of networking, and plethora of party favors. This year’s party theme is 'luau',  so expect some fun in the (indoor) sun. We look forward to seeing you there in your best beach wear. 

    RSVP BELOW:

    www.awin.com/us/news-and-events/events-and-webinars/you-re-invited-to-the-awin-shareasale-luau

8:00 AM
  1. 420 mins
    • All Pass Types

    Pick up your conference badge and attendee bag, and get started with Affiliate Summit.

  2. Exhibit Hall, Paris Ballroom
    450 mins
    • All Pass Types

    Private meeting tables will be available on each day of the conference and can be reserved using our Conference Networking App (Coming Soon!) Select the person(s) that you wish to schedule a meeting with, and book your 30 minute slot choosing one of the available tables in the location drop down.

  3. Networking Lounge, Exhibit Hall, Paris Ballroom
    480 mins
    • All Pass Types

    All attendees are welcome to take advantage of the tables and WiFi to have meetings, catch up on work, or simply take a break.

  4. VIP Lounge, Exhibit Hall, Paris Ballroom
    480 mins
    • VIP Pass

    VIP pass holders are welcome to take advantage of this space that will include tables, WiFi, refreshments, massage therapists and more!

9:00 AM
  1. 60 mins
    • Exhibitors Only

    Exhibitors may come in during this time to refresh their booth from yesterday’s setup and prep booth staff.

  2. VIP Lounge, Exhibit Hall, Paris Ballroom
    60 mins
    • VIP Pass

    VIP Pass Holders: Fuel up on a hearty buffet-style breakfast in a relaxed networking environment.

10:00 AM
  1. Exhibition Hall
    360 mins
    • All Pass Types
    Affiliate Summit’s Exhibit Hall floor features a wide variety of affiliate programs, networks, outsourced program managers, agencies, technology providers, traffic sources and other vendors. All attendees are welcome.
  2. Influence; Show floor Influence zone
    30 mins
    • Influence
    • VIP Pass

    Listen in as Matt Frary, Chief of Chaos at SmarterChaos and Founder of Webfluential US, discusses with leading internet brands in a panel-styled discussion the real down-and-dirty about running influencer campaigns and how easy or difficult it has been to grow a brand using influencers.  It's a buzz-word right now, but does it work, what are the top tips to getting influencers to work with your brand, and is it easy or difficult to manage one of these campaigns?  How can you be easier.  Learn from brands like Manscaped, Fab Fit Fun, Trendy Butler, and others.

  3. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass

    As the newest major programmatic ad platform on the block, Snapchat is often misunderstood or overlooked by performance marketers. With the reach and efficiency that affiliate marketers require to drive ROI, Snapchat offers the inventory and tools needed to reach your goals. Join Snapchat's Head and Lead of Global Online Sales to learn actionable strategies for driving growth on the platform.

  4. Track 3; Versailles 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Discover how smart retailers are fighting to keep their customers using AI, Voice, AR and Robotics. Whether you are an advertiser or publisher, discover the new hidden opportunities for you business.
10:30 AM
  1. 15 mins

    Valeriy Zeltser, CEO, EPCVIP

10:45 AM
  1. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass
    We'll take a dive into properly tracking, analyzing, and optimizing influencer impact. Many campaigns run based on feelings and that's no way to manage ad spend. Specifically, we'll be looking into live streaming on Twitch even though these methods hold true for almost any other social media platform, including and not limited to YouTube, Facebook, Instagram, and Twitter.
  2. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    This session will show you how to grow your affiliate business through online business acquisitions. We'll discuss tools and tactics for acquiring businesses that will help you leverage your existing relationships to make more money online.
11:00 AM
  1. 15 mins

    Melissa Salas, Global Brand Development & Marketing Director, Indi.com

11:30 AM
  1. 15 mins

    Francis Wolff, CEO, Digistore24 Inc

  2. Vertical Meet Up zone, Exhibit Hall, Paris Ballroom
    30 mins
    • VIP Pass
    Meet up with other people in your industry vertical and network over a coffee!
12:45 PM
  1. VIP Lounge, Exhibit Hall, Paris Ballroom
    60 mins
    • VIP Pass

    VIP Pass Holders: Fuel up on a hearty buffet-style lunch in a relaxed networking environment.

2:00 PM
  1. 15 mins

    Mukund Bhagavan, CEO, Converzate

  2. Exhibition Hall
    120 mins
    • All Pass Types

    Refer to your Pub Crawl map of participating sponsors and visit each one for great networking opportunities and, of course, free beer and wine. All attendees welcome.

  3. Influence; Show floor Influence zone
    50 mins
    • Influence
    • VIP Pass
    Social platforms are always evolving and new formats are coming into popularity, specifically with a younger generation. Learn from some of the youngest and most influential creators on TikTok, Instagram, and others on how they are using live video and new apps to engage their audiences.
  4. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Discover the hidden powers few know that make or break ROI with 2 case studies. Start with a step by step formula to evaluate influencers, the audience, and making the right offer: Right Influencer + Right Audience + Right Offer = Performance We’ll then explore: Hidden Power 1. Unleashing the Audience to Engage, Share, and Buy Hidden Power 2. Building instead of Buying Influence: 4X Results case study. Hidden Power 3. Influencer gamification – turn the audience into influencers case study.
  5. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    With hundreds of affiliate networks and millions of active affiliates, how can an advertiser break through the noise and find the right partners for their program? In this session you will learn: The most common mistakes companies make when recruiting new affiliates. How to leverage strategic partners and software to automate recruiting and activation efforts. What incentives and deals should be offered in an initial contract. How to turn a recruited publisher into a productive one.
2:30 PM
  1. 15 mins

    Edward Austin, Traffic Acquisition, Squren Ad Network

2:45 PM
  1. Track 1; Ballys
    30 mins
    • VIP Pass
    • Networking Plus Pass

    Incrementality is the new buzz word in affiliate marketing. In this session we review what is incrementality, why it is important, and what methods are available to test for it.

  2. Track 2; Champagne 2 & 3
    30 mins
    • VIP Pass
    • Networking Plus Pass
    Recent years have seen a constant increase in fines and sanctions imposed on digital marketers. What is the reason for said increase? What are the differences in marketing allowed in different jurisdictions? Which are the best practices multi-jurisdictional marketers can use to solve upcoming GDPR and privacy challenges in order to optimize their revenues?
3:00 PM
  1. 15 mins

    Bill Nolte, VP Publisher Partnerships, PowerInbox

  2. Influence; Show floor Influence zone
    50 mins
    • Influence
    • VIP Pass
    The new hype is all about nano and local influencers but just because engagement rates are better when smaller doesn't always mean it makes sense. Context and focus is everything. This panel will talk through some real world examples of hyper local and niche campaigns and how they match opportunities to thier specialization.
  3. Vertical Meet Up zone, Exhibit Hall, Paris Ballroom
    30 mins
    • VIP Pass
    Meet up with other people in your industry vertical and network over a coffee!