AM Days @ ASW

TITLE:
Advertiser's Crash Course in Affiliate Marketing

DATE & TIME:
January 15, 2024, 9am - 11:30am

INSTRUCTOR:
Geno Prussakov, Affiliate Marketing Manager/OPM, AM Navigator

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL:
Beginner to Intermediate

DESCRIPTION:
Thousands of businesses – including most of the Internet Retailers' Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work… Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing program can be a powerful tool, if managed right. In this interactive workshop, Geno Prussakov will provide a "true crash course" for developing an affiliate program that works. Geno will walk you through all the key areas of setting up and managing an affiliate marketing program, helping your business make the most of affiliate marketing.

TAKEAWAYS:
Having studied the basics of affiliate onboarding, activation, compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.

TITLE:
Building Your Dream Team: Recruiting Partners in 2024

DATE & TIME:
January 15, 2024, 12pm - 2:30pm 

INSTRUCTORS:
Greg Hoffman, CEO , Apogee Agency and Lynsey Jones-Kmetz, Managing Director, Apogee Agency

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers

EXPERIENCE LEVEL:
Intermediate to Advanced

DESCRIPTION:
In the ever-evolving world of partner marketing, affiliates, major media publications, and influencers play a pivotal role in brand growth and customer engagement. This comprehensive workshop will dive deep into the strategies and techniques necessary to build a thriving partner marketing team in the digital landscape of 2024 and beyond. Together, Greg and Lynsey will provide an overview of the trends, challenges, and opportunities affiliate managers can expect. They’ll discuss tactics for identifying and attracting partners who align with your brand’s values and objectives. They will conclude with the essential elements of educating and activating partners to add meaningful value to brand awareness, brand trust and, ultimately, new customers.

TAKEAWAYS:
By the end of this workshop, you’ll have a solid understanding of choosing partners based on the right metrics and actionable strategies to nurture them moving forward. Prepare to unlock the full potential of your programs this year.

TITLE:
10 Trends in Affiliate Marketing & How to Leverage Them in 2024

DATE & TIME:
January 15, 2024, 3pm - 5:30pm

INSTRUCTOR:
Sarah Bundy, Founder & CEO, All Inclusive Marketing

TARGET AUDIENCE:
Advertisers/Merchants, Publishers, Agencies

EXPERIENCE LEVEL:
Beginner to Intermediate

DESCRIPTION:
Join us for a dynamic session designed for brands and agencies looking to excel in affiliate marketing. Tailored for beginners and intermediates, this workshop reveals the top 10 trends shaping 2024's affiliate marketing landscape. Learn how to seize emerging opportunities, optimize strategies, and minimize risks. Gain crucial insights into influencer collaborations, video and mobile optimization, data analytics, compliance, global expansion and more. Discover the power of integrating ChatGPT and AI for streamlined scaling of your partnership program. Don't miss this chance to prepare your brand for the future of affiliate marketing today!

TAKEAWAYS:
You will gain valuable insights on strategic collaboration with influencers and content creators, optimizing video content and mobile opportunities, prioritizing data analytics, compliance, and global expansion, while leveraging ChatGPT and AI for efficient scaling of your partnership program in 2024.

AM Days is a series of four 2 hour workshops on affiliate marketing that is happening during Affiliate Summit West. The workshops are designed for affiliate managers, advertisers or brands OPMs or ecommerce store owners.

We have four 2 hour workshops available over the two days including: 

• Workshop 1: Advertiser's Crash Course in Affiliate Marketing (with Geno Prussakov)  

• Workshop 2: Recruiting Affiliates That Drive Incremental Revenue (with Greg Hoffman and Lynsey Jones-Kmetz)

• Workshop 3: 10 Trends in Affiliate Marketing & How to Leverage Them in 2024 (with Sarah Bundy)

You can do that no problem - in fact we encourage it! You can visit the ASW24 registration page here and add both tickets.

AM Days will be taking place at Caesars Forum in Las Vegas. AM Days will take place on January 15, 2024 at Affiliate Summit West.

You can transfer your AM Days workshop to someone else up to 2 weeks before ASW24. 

Please email us the full name, job title and email address of who you would like to transfer your ticket to at support@affiliatesummit.com. 

You can indeed! Reach out to one of the team at  support@affiliatesummit.com and they will sort this out for you.