by Geno Prussakov

TARGET AUDIENCE
Advertisers/Brands, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL
Beginner, Intermediate

DESCRIPTION
Thousands of businesses – including most of the Internet Retailers’ Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work... Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing program can be a powerful tool, if managed right.

In this interactive workshop, Geno Prussakov will provide a “true crash course” for developing an affiliate program that works. Geno, who has conducted such workshops for the American Marketing Association in DC, Baltimore, and internationally, will walk you through all the key areas of managing an affiliate marketing program, helping your business make the most of affiliate marketing.

TAKEAWAYS
Having studied affiliate identification and onboarding, activation, and compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.

by Jeannine Crooks & Geno Prussakov

TARGET AUDIENCE
Brands/Advertisers, Affiliate Managers

EXPERIENCE LEVEL
Beginner-Intermediate

DESCRIPTION
All  Affiliate Managers are under pressure to reduce dependency on traditional “affiliates” like coupon and cashback sites and drive more incremental sales.   There is more to having a successful content affiliate strategy than just being reliant on what your affiliate network brings you.  To truly scale you need to be able to identify content partners that have access to, and more importantly trusted relationships with your shoppers and build a process that lets you reach out to them at scale.

In this interactive workshop, Wade Tonkin, Senior Affiliate Manager at Fanatics will share tools and tricks to help you identify the right partners for your brand, and effective outreach strategies to engage and recruit content partners who can drive significant incremental sales.

TAKEAWAYS
In this workshop, you will receive practical hands-on experience with a variety of industry leading tools and techniques for identifying targeted partners for your brand.  You will also learn the best approach for both automated and manual outreach to acquire targeted, high value partners that fit your brand.  Attendees will leave the session ready to undertake successful recruiting campaigns.

by Brian Massey

TARGET AUDIENCE
Affiliates, Advertisers/Brands, Affiliate Managers, Business Owners

EXPERIENCE LEVEL
Intermediate, Advanced

DESCRIPTION
The cost of collecting and using behavioral data has dropped to essentially zero, but the conversion rates of affiliate landing pages has not risen accordingly. How can this be? If we can find out what designs will succeed, why are we still struggling? The days of "Launch and See" marketing are behind us. Smart marketers are no longer launching poor performing landing pages to see how they will perform. They are building conversion optimization into their design process.

Brian Massey had developed is a proven, repeatable way to build high-performing digital campaigns, from ad click to purchase. And he's going to teach it to you. The goal of this workshop is to give you the tools and the confidence to deliver winning landing pages.

TAKEAWAYS
Setup your complete marketing laboratory. Understand how to use behavioral data in landing page development.

Develop good ideas for your existing pages and learn how to select the ones that deliver higher conversion rates.

by Choots Humphries

TARGET AUDIENCE
Advertisers/Brands, Affiliate Managers, OPM Agencies

EXPERIENCE LEVEL
Intermediate, Advanced

DESCRIPTION
Navigating through the many attribution options can be a daunting task for affiliate managers. Whether its attribution based on last click, first click, multi-touch, shopping cart behavior or a private coupon code - important factors must be considered to ensure proper program design and optimization.

Having a solid understanding of the various affiliate types and an understanding of their promotional methods can help you design an attribution model that supports your critical program goals. Learn what questions you should ask affiliates and networks to develop and execute attribution that optimizes the KPIs most effective for your goals to grow your program in a sustainable manner.

TAKEAWAYS
In this workshop, Choots Humphries, Co-President of LinkConnector will help you gain an understanding about the many affiliate promotional types, attribution options and the importance of aligning attribution choices with your program goals.

by David Adler

TARGET AUDIENCE
Advertisers/Brands, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL
Beginner, Intermediate

DESCRIPTION
Trust throughout the entire affiliate advertising ecosystem is often questionable. Consumers may not trust affiliate marketers. Advertisers don’t trust their affiliates. Government regulators don’t trust anyone. No one seems to know when where or how ensure affiliate marketing is honest and trustworthy. Headlines about state and international privacy laws only make things cloudier. This session takes on the challenge of providing advertisers, merchants, agencies and affiliates the tools they need help restore trust at all levels. 

TAKEAWAYS
Attendees will learn best practices, strategies, and tactics from a seasoned legal professional who works with businesses and regulators at the federal and state levels.  We will break down the how, when, where, and what of disclosers and disclaimers as well as recent developments in privacy law such as the California “Do Not Sell” requirements. If you are in a decision-making role in your organization – or just want to be among those in the know on how to restore trust – this is a must-attend event. 

Wednesday, November 3 

• 8am - Advertiser's Crash Course in Affiliate Marketing 

• 12:30pm - Identifying and Recruiting Quality Affiliate Partners   

• 3:30pm - Conversion Optimization for Affiliate Landing Pages  

Thursday, November 4    

• 8am - Developing, Executing, and Measuring Influencer Campaigns   

• 12:30pm - Affiliate Types, Attribution and Program Optimization   

• 3:30pm - Trafficking in Trust: How to Enhance Affiliate Engagement   

You can transfer your AM Days workshop to someone else up to 2 weeks before ASE21. 

Please email us the full name, job title and email address of who you would like to transfer your ticket to at support@affiliatesummit.com.