AM Days @ ASW

TITLE:
Advertiser's Crash Course in Affiliate Marketing

DATE & TIME:
January 23, 2023 from 8am - 10am.

INSTRUCTOR:
Geno Prussakov, Affiliate Marketing Manager/OPM, AM Navigator

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers, Independent Consultants

EXPERIENCE LEVEL:
Beginner to Intermediate

DESCRIPTION:
Thousands of businesses – including most of the Internet Retailers' Top 500 list – have affiliate marketing programs in place. For some, affiliates generate as much as 60% of their revenue, while others struggle to make their affiliate programs work… Whether you are looking for sales, leads, phone calls, or any other kind of performance, affiliate marketing program can be a powerful tool, if managed right. In this interactive workshop, Geno Prussakov will provide a "true crash course" for developing an affiliate program that works. Geno will walk you through all the key areas of setting up and managing an affiliate marketing program, helping your business make the most of affiliate marketing.

TAKEAWAYS:
Having studied the basics of affiliate onboarding, activation, compliance policing, communication, and program optimization, each attendee will walk away with all the tools and knowledge necessary to make their affiliate program a success.

TITLE:
Recruiting Affiliates That Drive Incremental Revenue 

DATE & TIME:
January 23, 2023 from 10:30am - 12:30pm.

INSTRUCTORS:
Wade Tonkin, Director of Global Affiliate Marketing, Fanatics Inc

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers

EXPERIENCE LEVEL:
Intermediate to Advanced

DESCRIPTION:
There is so much more to successful affiliate marketing than partnering with coupon and cashback sites. Join veteran affiliate manager, Wade Tonkin, as he does a deep dive into the value of content affiliates in your program. This workshop will cover the different types of content affiliates (including bloggers, social media affiliates, streamers, and traditional media publishers) as well as how to reach and engage with these affiliates. It will cover strategies as well as practical tactics, such as top recruiting tools and techniques for effective outreach and onboarding, that will increase the productivity and incrementality of your affiliate program.

TAKEAWAYS:
You will leave this workshop with actionable tactics, strategies, and tools to grow your affiliate program in a sustainable and profitable way. 

TITLE:
Conversion Optimization for Affiliate Landing Pages

DATE & TIME:
January 23, 2023 from 1:00pm - 3:00pm.

INSTRUCTOR:
Brian Massey, Conversion Scientist

TARGET AUDIENCE:
Advertisers/Merchants, Affiliate Managers, OPMs, Independent Consultants, Affiliates, Designers

EXPERIENCE LEVEL:
Intermediate

DESCRIPTION:
The cost of collecting and using behavioral data has dropped to essentially zero, but the conversion rates of affiliate landing pages has not risen accordingly. How can this be? If we can find out what designs will succeed, why are we still struggling? The days of "Launch and See" marketing are behind us. Marketers, business owners and CMOs aren't waiting for the results of campaigns. They are building conversion optimization into their design process.  Brian Massey will present a proven, repeatable way to build high-performing digital campaigns, from click to conversion.

TAKEAWAYS:
During this workshop, you will learn:

1. Why your landing page is doomed.
2. Why landing pages will make or break your affliate campaigns.
3. How to create a high converting landing page with data.
4. Tools available to help you experiment.

TITLE:
Engaging and Activating Top Partners Quickly

DATE & TIME:
January 23, 2023 from 3:30pm - 5:30pm.

INSTRUCTOR:
Declan Dunn, Business Development at Elfster, Founder of Dunn Simply

TARGET AUDIENCE:
Affiliate Managers, Agencies, Affiliates, Influencers

EXPERIENCE LEVEL:
Beginner to Intermediate

DESCRIPTION:
Why is it easy to pick the right partners, yet so hard to engage them? In this workshop, affiliate marketing veteran, Declan Dunn, will help you explore how to get your current and prospective partners to really pay attention. It is no secret that the top partners that dominate markets are often hard to reach. Affiliates and influencers think they are in charge, while brands think they are in control. Both get tons of partner pitches. But how do you really stand out? The answer is in the right approach and curiosity-arousing messages. Today, you either get 3 seconds or 3 hours of their attention. Learn how to get them to respond quickly and to get new partners truly excited about working with you.

 

TAKEAWAYS:

You'll come out of this workshop with actionable knowledge on:

1. Why your landing page is doomed.
2. Why landing pages will make or break your affliate campaigns.
3. How to create a high converting landing page with data.
4. Tools available to help you experiment.

AM Days is a series of four 2 hour workshops on affiliate marketing that is happening during Affiliate Summit West. The workshops are designed for affiliate managers, advertisers or brands OPMs or ecommerce store owners.

We have four 2 hour workshops available over the two days:

• Workshop 1: Advertiser's Crash Course in Affiliate Marketing (with Geno Prussakov)  

• Workshop 2: Recruiting Affiliates That Drive Incremental Revenue (with Wade Tonkin)

• Workshop 3: Conversion Optimization for Affiliate Landing Pages (with Brian Massey)

• Workshop 4: Engaging and Activating Top Partners Quickly

You can do that no problem - in fact we encourage it! You can visit the ASW23 registration page here and add both tickets.

AM Days will be taking place at Caesars Forum in Las Vegas. AM Days will take place on January 23, 2023 at Affiliate Summit West.

You can transfer your AM Days workshop to someone else up to 2 weeks before ASW23. 

Please email us the full name, job title and email address of who you would like to transfer your ticket to at support@affiliatesummit.com. 

You can indeed! Reach out to one of the team at  support@affiliatesummit.com and they will sort this out for you.