What do Facebook, the telephone, the Tesla Coil, the Edison Phonograph, Hairspray, the Hand Dryer and the Hard Disk Drive all have in common?
Well, apart from fundamentally changing the way that we live our lives, every single one of them (plus legions of others) were all created or as we like to say ‘Imagined’ in the USA.
The United States is the global hotbed of Imaginative ideas and creativity which is why ASW21 is being dedicated to what some refer to as the sixth sense – Imagination.
The show will be a celebration of America’s incomparable history of ground-breaking, non-conformist, (on occasions rule-breaking) innovation set alongside the content, networking and Imaginative thinking that is shaping the future of partnership marketing.
True to the theme, we have re-Imagined the exhibition experience to create three gallery style collections dedicated to the US: