Affiliate Summit East 2009 Agenda

Affiliate Summit East 2009 took place August 9-11, 2009 at the Hilton New York in New York City.

Saturday, August 8

Early Registration
Location: 2nd Floor Promenade
Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

Sunday, August 9

Booth Setup
Location: Exhibit Hall Area – Americas Halls 1 & 2
Exhibitor Move In: 8:00am – 6:00pm

Registration
Location: 2nd Floor Promenade
Time: 8:00am – 6:00pm

Affiliate Meet Market
Location: Rhinelander Gallery
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

Microniches – The Way to Mega Profits
Session 1a
Location: Classroom A – Gibson
Time: 12:00pm-1:00pm

Learn about how some affiliates are promoting products in a wide variety of very small and focused niches, also known as micro-niches, which little have competition and inexpensive ad costs.

Dush Ramachandran, VP Sales, Business Development & Marketing, ClickBank (Twitter @DushR)

Dynamic Shopping – Content, Conversion, Analytics
Session 1b
Location: Classroom B – Clinton
Time: 12:00pm-1:00pm

This session will discuss dynamic shopping features for affiliate websites: banners vs. dynamic content, duplicate content, SEO & conversion impact, and merchant relationship impact, and reporting.

Kristopher B. Jones, President & CEO, Pepperjam Network (Twitter @pepperjamceo) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Anthony Bajoras, President & Co-Founder, m o v e software
Sal Conca, Senior Media Manager, NETexponent
Jessie Jones, CEO & Founder, PopShops.com

Getting Noticed FAST
Session 1c
Location: Classroom C – Concourse A
Time: 12:00pm-1:00pm

Regardless what your role in the industry is, it’s important to be noticed within the industry. Learn the networking and social media techniques that make it possible.

Lisa Picarille, Online Marketing Consultant, LisaPicarille.com (Twitter @lisap) (Moderator)
Michael Buechele, Owner, MikeBuechele.com (Twitter @mikebuechele)
Trisha Lyn Fawver, Affiliate Manager, Paulson Management Group (Twitter @trishalyn)
Jen Goode, Doodler in Charge, JGoode Designs (Twitter @JGoode)
Stephanie Lichtenstein, Affiliate Program Manager, Andy Rodriguez Consulting (Twitter @StephARC)

Optimizing Google AdWords Performance
Session 1d
Location: Classroom D – Nassau Suite
Time: 12:00pm-1:00pm

Join us to get the tricks for effective Google AdWords account optimization. Learn how you can use paid search techniques on Google to meet your marketing goals through search engine marketing.

Tyrona Heath, Program Manager, Customer Education, Google (Twitter @tyrona)

Creating Lasting Publisher and Advertiser Relationships
Session 2a
Location: Classroom A – Gibson
Time: 1:30pm-2:30pm

Results are what matter in performance marketing. These industry leaders will discuss how they work together to create long-term partnerships. It will explore communication, commission, policies & more.

Steve Schaffer, Publisher, Offers.com (Twitter @SteveSchaffer) (Panel Organizer)
David Lewis, CEO & Founder, Cashbaq (Twitter @cashbaq)
William Martin-Gill, Director, Internet Marketing, eBay
Chris Symons, Senior Account Manager, Partnerships and Alliances, Travelocity

Personal Branding 2.0
Session 2b
Location: Classroom B – Clinton
Time: 1:30pm-2:30pm

Everyone knows the power Twitter, Facebook and social networks have in today’s online marketplace. How can building your own personal brand help you increase traffic and exposure?

Stephanie Agresta, EVP, Porter Novelli (Twitter @stephagresta)
Sarah Austin, Founder & CEO, Pop17 (Twitter @pop17)

Advertising Tax Impact, Accomplishments and the Future
Session 2c
Location: Classroom C – Concourse A
Time: 1:30pm-2:30pm

Discussion on the Advertising Tax by industry leaders that have played a key role in organizing industry advocates and educating legislators on the impact of state tax nexus legislation.

Brian Littleton, President / CEO, ShareASale.com (Twitter @Brianlittleton) (Moderator)
Karen Garcia, Partner, GTO Management (Twitter @karengarcia)
Beth Kirsch, Volunteer, Performance Marketing Alliance (Twitter @bethkirsch)
Melanie Seery, President, Affiliate Voice (Twitter @mellies)

Igniting Viral Campaigns by Creating Relevant Conversations
Session 2d
Location: Classroom D – Nassau Suite
Time: 1:30pm-2:30pm

Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.

Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)

Rolling Out Across Europe
Session 3a
Location: Classroom A – Gibson
Time: 3:00pm-4:00pm

Taking the leap across the pond? Find out where to start, what you need to take into account, the challenges & pitfalls, and the differences in the various markets via a recent case study.

Robert Glasgow, Managing Director, Webgains

What the Heck is a Website Nowadays?
Session 3b
Location: Classroom B – Clinton
Time: 3:00pm-4:00pm

Businesses may be changing the way they look at web presence. Can you just have a blog? Is a Facebook presence alone a good idea? Does Web 2.0 mean the demise of websites?

Shashi Bellamkonda, Social Media Swami, Network Solutions (Twitter @shashib) (Moderator)
Kelly Harman, President, Zephyr Strategy
Melanie Mitchell, SVP, Search Strategy, Digitas (Twitter @melaniemitchell)
Ramon Ray, Editor, Smallbiztechnology.com

Offline Affiliate Marketing
Session 3c
Location: Classroom C – Concourse A
Time: 3:00pm-4:00pm

This session will focus on the opportunity for online affiliates to drive consumers into physical stores on a CPA basis. This is a huge opportunity and represents the next frontier of our industry.

Jonathan Treiber, CEO, RevTrax

SEO Site Clinic
Session 3d
Location: Classroom D – Nassau Suite
Time: 3:00pm-4:00pm

Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

Chris Pearson, Overlord, DIYthemes (Twitter @pearsonified) (Moderator)
Michael Gray, Owner, Atlas Web Services (Twitter @graywolf)
Rae Hoffman, Owner, Sugarrae Inc (Twitter @sugarrae)
Michael Streko, Owner, Streko Media LLC (Twitter @streko)
Frank Watson, Owner, Kangamurra Media

Affiliate Summit Mentor Program Meetup
Location: Classroom D – Nassau Suite
Time: 6:30pm – 7:30pm
(Open to all attendees enrolled in the Affiliate Summit Mentor Program)

Affiliate Summit Tweetup
Location: Sutton Complex
Time: 9:00pm – 12:00am

This is a networking social event open to all Affiliate Summit attendees to get together for drinks and conversation in a non-club atmosphere. If your preference is to turn the music down and the lights up, join us to meet new people and create new business opportunities.

Monday, August 10

Continental Breakfast
Location: Sutton Complex
Time: 9:00am-10:00am

(Breakfast is Open to Platinum Pass Holders Only)

Coffee Service
Location: Sutton Complex
Time: 10:00am-12:30pm and 2:00pm-6:00pm

Registration
Location: 2nd Floor Promenade
Time: 7:30am – 5:00pm

Blogger Room
Location: Mercury Ballroom
Time: 8:30am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Exhibit Hall
Location: Exhibit Hall Area – Americas Halls 1 & 2
Time: 10:00am – 5:00pm

(Exhibitors may set up beginning at 9:00am.)

Chris Brogan Keynote Address
Location: General Session Room – Grand Ballroom Suite
Time: 9:45am – 10:45am

Jim Kukral, Owner, TheBizWebCoach.com (Twitter @jimkukral)
Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)

Advertising Tax: What Happened and What’s Next
Session 4a
Location: Classroom A – Gibson
Time: 11:30am-12:30pm

An overview of the status of state advertising tax legislation, what to expect going forward, and how to fight it.

Wright Andrews, Partner, Butera & Andrews
Bennet Kelley, Founder, Internet Law Center (Twitter @internetlawcent)

How to Monetize Your Site with Widgets
Session 4b
Location: Classroom B – Clinton
Time: 11:30am-12:30pm

This presentation will discuss how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site.

Woody Wood, Product Manager, Amazon (Twitter @AmazonAssociate)

Seven Deadly Sins of Landing Page Optimization
Session 4c
Location: Classroom C – Gramercy
Time: 11:30am-12:30pm

Landing Page Optimization can skyrocket your profits. Learn how to avoid the most common landing page problems in this fast-paced & informative session with Q&A at the end.

Tim Ash, President & CEO, SiteTuners.com (Twitter @tim_ash)

SEO Tools You Can Use Today
Session 4d
Location: Classroom D – Murray Hill
Time: 11:30am-12:30pm

This session is a quick moving brain dump of how to use the most advanced powerful tools to help you with SEO. Expect to learn how you can walk out and use several SEO tools to grow revenues today.

Wil Reynolds, Associate, SEER Interactive (Twitter @wilreynolds)

Luncheon
Location: Sutton Complex
Time: 12:30pm-1:45pm

Managing Privacy & Maximizing Data in Affiliate Marketing
Session 5a
Location: Classroom A – Gibson
Time: 2:00pm-3:00pm

Affiliate marketing thrives on valuable data, such as lead gen, email marketing and campaign results/statistics. Privacy, data and security issues are critical today, especially in an industry where valuable data is a competitive advantage.

Alan Chapell, President, Chapell & Associates
Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law)

Social Media Marketing for Affiliates
Session 5b
Location: Classroom B – Clinton
Time: 2:00pm-3:00pm

Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.

Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)
Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)
Chris Winfield, President, 10e20 (Twitter @chriswinfield)

Web 2010 – Ten Trends Defining Your Future
Session 5c
Location: Classroom C – Gramercy
Time: 2:00pm-3:00pm

As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.

Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)

Organic Site Review
Session 5d
Location: Classroom D – Murray Hill
Time: 2:00pm-3:00pm

Have your site reviewed for SEO by a panel of experts in the SEO industry.

Scott Polk, Senior SEO Analyst, Bruce Clay, Inc. (Twitter @scottpolk) (Moderator)
Todd Friesen, Director, SEO, Position Tech (Twitter @oilman)
Kate Morris, Co-Founding Demon, Marketing Demons (Twitter @katemorris)
Carolyn Shelby, Owner, CShel (Twitter @cshel)
David Snyder, Co-Founder, Search & Social, LLC

Affiliate/Merchant Networking
Session 6a
Location: General Session Room – Grand Ballroom Suite
Time: 3:30pm-4:30pm

As you enter the room, you will drop your business card in the Bingo Networking box. You will then be given a bingo card where you will write your name in the center square.

Next, you circulate with everyone throughout the room. To complete the bingo card, you will need to meet 24 other people, collect their business cards and have them write their names in the open squares.

Then, we will call off the names on the business cards that everyone dropped in the Bingo Networking box when they arrived. Regular bingo rules apply thereafter. The winner is the first person with five names in a row, either across, down or diagonally.

In addition to the prize for the winner of Bingo Networking, everybody that participates will walk away a winner, because everyone will be making new contacts while playing the game.

The Conversation Prism v2.0
Session 6b
Location: Classroom B – Clinton
Time: 3:30pm-4:30pm

We will observe, analyze, dissect, and present the dynamics of conversations, how and where they transpire – becoming digital anthropologists in the process.

Brian Solis, Principal of FutureWorks, PR 2.0 (Twitter @briansolis)

Advertising on Facebook
Session 6c
Location: Classroom C – Gramercy
Time: 3:30pm-4:30pm

Learn about advertising on Facebook and how affiliates can reach over 100 million members. Join us for a panel discussion including a Facebook representative covering all you need to know.

Dennis Yu, CEO, BlitzLocal, LLC (Twitter @dennisyu) (Moderator)
Zac Johnson, President / CEO, MoneyReign Inc. (Twitter @moneyreign)
Jeremy Schoemaker, President, ShoeMoney Media Group, INC (Twitter @shoemoney)
Alex Schultz, Manager, Facebook (Twitter @alexschultz)

Organic Site Review
Session 6d
Location: Classroom D – Murray Hill
Time: 3:30pm-4:30pm

Have your site reviewed for SEO by a panel of experts in the SEO industry.

Scott Polk, Senior SEO Analyst, Bruce Clay, Inc. (Twitter @scottpolk) (Moderator)
Todd Friesen, Director, SEO, Position Tech (Twitter @oilman)
Kate Morris, Co-Founding Demon, Marketing Demons (Twitter @katemorris)
Carolyn Shelby, Owner, CShel (Twitter @cshel)
David Snyder, Co-Founder, Search & Social, LLC

Ask the Experts
Location: General Session Room – Grand Ballroom Suite
Time: 5:00 pm-6:00pm

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Advanced Landing Pages for Affiliates: Scott Brinker, President & CTO, ion interactive, inc. (Twitter @chiefmartec)
Advanced Search Marketing For Affiliates: Gab Goldenberg, Owner, SEO ROI Services (Twitter @GabGoldenberg)
Affiliate Strategies for Evaluating Merchant Partners: Michael Vorel, CEO, Vastplanet Corporation (Twitter @michaelvorel)
Driving Consumer Action with Online Video: Bud Rosenthal, CEO, TurnHere (Twitter @turnhere)
Ecommerce Economics: What Affiliates Should Know: Daniel Assouline, CEO & Co-Founder, UpClick
The Face (Yours!) of Affiliate Marketing: Christopher Park, Affiliate/Partnerships Manager, Blair.com (Twitter @BLAIRAffiliates)
How to Get Your Niche Site Online: Evan Weber, CEO, Experience Advertising, Inc. (Twitter @experienceads)
How to Make $70MM in 3 Years: Paul Moss, CEO, Moss Affiliate Marketing
How to Motivate Affiliates: Geno Prussakov, CEO, AM Navigator LLC (Twitter @eprussakov)
Monetizing Social Media: The How-To GuideJoe Stepniewski, Co-Founder, Skimlinks (Twitter @digijoe)
The New Google Rules: Mike Jacobs, Chief Services Officer, iMarketing LTD. (Twitter @mikeyjake)
Removing Enterprise Barriers: Budgets, Silos, Creating Dominance: David Dalka, President, Dalka Strategy Consulting (Twitter @dalka)
Removing the Payments Headache: Yuval Tal, CEO, Payoneer
Using Photographs in Your Websites to Gain Traffic: Deborah Carney, CEO, Team Loxly (Twitter @loxly)

Affiliate Summit Karaoke
Sponsored by TechKaraoke
Location: Sutton Complex
Time: 9:00pm – 12:00am

Think you have a great singing voice? Come out and rock with TechKaraoke and Affiliate Summit. The mission is simple: choose the best song from the selected list of artists that will definitely get the crowd moving. Deborah (or “Debbie”) Gibson is not allowed. Ever. It is everyone’s duty to rock the mic!

Tuesday, August 11

Continental Breakfast
Location: Sutton Complex
Time: 9:00am-10:00am

(Breakfast is Open to Platinum Pass Holders Only)

Coffee Service
Location: Sutton Complex
Time: 10:00am-12:30pm and 2:00pm-6:00pm

Registration
Location: 2nd Floor Promenade
Time: 8:00am – 3:00pm

Blogger Room
Location: Mercury Ballroom
Time: 8:30am – 6:00pm

Heather Smith, Blogger, Beautiful British Columbia (Twitter @heatherinbc)

Exhibit Hall
Location: Exhibit Hall Area – Americas Halls 1 & 2
Time: 10:00am – 4:00pm

(Exhibitors may set up beginning at 9:00am.)

Peter Shankman Keynote Address
Location: General Session Room – Grand Ballroom Suite
Time: 10:00am – 11:15am

Jim Kukral, Owner, TheBizWebCoach.com (Twitter @jimkukral)
Peter Shankman, Founder & CEO, The Geek Factory (Twitter @skydiver)

Keeping Your Affiliate Program Clean
Session 7a
Location: Classroom A – Gibson
Time: 11:30am-12:30pm

Learn advanced approaches to running a clean affiliate program. A review of the systems, processes, tools and techniques used by leading affiliate programs to keep their programs clean.

David Naffziger, CEO, BrandVerity (Moderator)
Jamie Birch, Owner, JEBCommerce (Twitter @JamieEBirch)
Graham MacRobie, President & CEO, Alias Encore (Twitter @grahammacrobie)
Joshua Sloan, CEO, Sloan Tech (Twitter @sloanzone)

Bullet-Proofing Your Affiliate Agreement
Session 7b
Location: Classroom B – Clinton
Time: 11:30am-12:30pm

Avoid catastrophe and build in great offensive weapons and defensive shields by a carefully-crafted affiliate agreement. Bear in mind that most lawyers do not understand this specialized field.

Pete Wellborn, Founding Member, Wellborn, Wallace & Woodard

Profitable Performance Marketing: More Money for You
Session 7c
Location: Classroom C – Gramercy
Time: 11:30am-12:30pm

Presenting actionable items for 7 main topics, including social media, negotiating, points of sale opportunities, content that pulls, partnerships, prioritization, and the expense of inefficiency.

Lisa Riolo, Consultant, LisaRiolo.com (Twitter @lisariolo) (Moderator)
Jason Oates, VP Media Services, Datran Media
Durk Price, President, eAccountableOPM
Chuck Hamrick, Affiliate Manager, AffiliateCrew

Lead Generation: Driving the Future of e-Commerce
Session 7d
Location: Classroom D – Murray Hill
Time: 11:30am-12:30pm

Lead Generation allows publishers to add a whole new revenue stream to their repertoire. It not only provides quality control, but allows the publisher to predict commissions.

Russ Pechman, Vice President, Lead Generation, LinkShare

Luncheon
Location: Sutton Complex
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum Pass Holders Only)

Affiliate Marketing-MLM Convergence: How to Profit
Session 8a
Location: Classroom A – Gibson
Time: 2:00pm-3:00pm

This session will define MLM, outline the opportunities and challenges, industry evolution, stats, and trends, as well as the comparison to affiliate marketing.

Debbi Ballard, CEO, International Network Liaison Corporation (Twitter @DebbiABallard)
Kevin Grimes, Member, Grimes & Reese, P.L.L.C.

Hot Topics in Marketing Compliance and Enforcement
Session 8b
Location: Classroom B – Clinton
Time: 2:00pm-3:00pm

Hear from regulators and industry insiders on critical legal issues facing affiliate marketers today, including advertising practices, affiliate liability, and enforcement priorities.

Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz PC (Twitter @jeffgreenbaum) (Moderator)
Leonard Gordon, Director, Northeast Region, Federal Trade Commission
David Graff, General Counsel and Sr. Vice-President, Corporate Development, Epic Advertising
Peter Marinello, Director, Electronic Retailing Self Regulation Program, Council of Better Business Bureaus

The Truth About Coupons
Session 8c
Location: Classroom C – Gramercy
Time: 2:00pm-3:00pm

The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.

Michael Ouellette, Director, Publisher Development, Commission Junction
Kim Riedell, Vice President, Client Development – East, Commission Junction

Key Trends in Performance Marketing
Session 8d
Location: Classroom D – Murray Hill
Time: 2:00pm-3:00pm

An informative discussion about the current explosion and future of performance-based marketing, including what it all means for advertisers, traditional agencies and publishers.