Logo

Logo

40.7405° N, 73.9832° W

No content here, please.

No content here, please.

Background A graphic

Loading
  • Just because you're operating within a highly competitive, super niche sector doesn't necessarily mean that you can't develop a multi-million dollar affiliate channel. It just means that you'll have t ...
  • At its core, artificial intelligence is a term used to describe computer systems that are actually able to perform the types of jobs that would normally require human intelligence - all without the in ...
  • In the world of sales, CPA or "cost per action" is a type of conversion rate marketing that has proven incredibly valuable in the past. It is, however, possible to take this metric and come away with ...
  • Incrementality & Proving Performance

    Sep 08, 2021 Bethany Cowan
    When it comes to improving campaign performance in the world of affiliate marketing, there's one quality that is critical - and unfortunately, it's also the one that people don't pay nearly enough att ...
  • In our recent report The Data Behind Single and Multi-Publisher Customer Journeys we asked 3 major publishers what they look for in partnership with brands. With this brand and publisher relationships ...
  • One of the most important things to understand about driving more revenue by leveraging publisher payouts is that ultimately, you're simply capitalizing on the tools that are already available to you. ...
  • All savvy affiliate managers know that success isn't something they can achieve on their own - and many leverage the power of modern technology in order to do it. With that in mind, here are the nine ...
  • Seasoned affiliate marketers always understand that one of the most important ways to connect with a new generation of consumers has to do with being present in their journey. Not only does this allow ...
  • According to one recent study, in 2019 there were 93.2 million people shopping online on Black Friday. During this period, sales hit $7.4 billion collectively - an all-time high up to that point. Roug ...
  • 4 Hidden Keys to Top Affiliate Programs

    Aug 09, 2021 Bethany Cowan
    One of the great things about affiliate marketing is that while algorithms may change, people do not. Success in terms of business is built on nothing if not relationships - and that, in essence, is w ...
  • One of the most important things to understand about the relationship between publishers and brand partners is that they take significant effort up-front to "get right." Both parties need to think hol ...
  • If you had to make a list of some of the most powerful ecommerce opportunities available for marketers today, Shopify would undoubtedly be right at the top. Shopify originally began life in 2006 in On ...
  • Even before the COVID-19 pandemic began to make its way across the world in March of 2020, everyone knew that publishing was changing. We could see trends and patterns developing that pointed to the a ...
  • Paul Tibbitt, the President of CJ Affiliate helped us unpack the "messy middle" as dubbed by Google, and how it affects the customer Journey. "As marketers, we’re all too familiar with the 'funnel'. A ...
  • Given everything going on in the world with the still-ongoing COVID-19 pandemic, it's safe to say that the world of publishing has changed dramatically in the last year. That, in essence, is what How ...
  • What’s NEW at ASE21...

    Jul 14, 2021 Bethany Cowan
    ASE21 is going to look and feel a little different this year…   But let's face it, so does our WHOLE INDUSTRY!   In just one year, ecommerce saw a decade’s worth of growth and in order to continue to ...
  • How to Make the Most of #ASE21

    Jul 14, 2021 Bethany Cowan
    If you’ve been to ASE before, ASE21 is going to look a little different.  We've tailored the event specifically for ecommerce entrepreneurs.  We booked the most exciting and diverse speaker lineup EVE ...
  • Affiliate revenue was a saving grace for many publishers during the lowest points of the coronavirus crisis, and some saw double or even triple digit year-on-year growth in their affiliate revenues.  ...
  • Look Who's Speaking at ASE 👀

    Jul 08, 2021 Bethany Cowan
    At ASE, we put the industry’s top experts onstage. This year, we’re bringing you a speaker lineup that showcases how amazing and diverse this industry really is. We’re proud to say (for the first time ...
  • According to one recent study, affiliate customer journeys tend to involve only one publisher a significant 83% of the time. But in a larger sense, what this means is that ALL publishers - not simply ...
  • 3 Hacks to Try in Scaling Your Facebook Ads

    Jul 07, 2021 Bethany Cowan
    Facebook hit a massive 2.8 billion monthly active users at the end of 2020. More than 160 million businesses leverage the social networking giant on a monthly basis to communicate with their customers ...
  • The health and fitness industry is now worth $96.7 billion. More and more, people are embracing industry trends. Fitness trackers, group training, and high intensity interval training are on the rise. ...
  • It goes without saying, Black Friday and Cyber Monday are two of the most important days on the retail calendar. According to one recent study, a massive 93.2 million people shopped online on Black Fr ...
  • Better late than never — unless we’re talking about third-party cookies.    When it comes to going cookieless, we’d honestly prefer never.    After months of coverage about the impending doom, countle ...