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Let’s talk about you for a second. You’ve probably been working in this space for quite a while. You’ve probably had some success. But it’s 2026 and you’re interested in getting into new verticals. Maybe you’ve worked in insurance for years and every year the chatter around home services catches your attention, but you haven’t made moves yet because you’re nervous, because you’re unsure. We’re here to tell you the time to jump into the home services verticals as an affiliate is now. And we’re also here to tell you that eLocal is the ideal place to dive into the nearly limitless opportunity of home services verticals.
Here’s why...
Let’s start with the basics, our current affiliates and media teams generate over 11 MILLION calls and 500,000 form leads every year. Who’s buying those leads? We’ve got over 4,000 service providers covering the entire country and we have an A+ rating with the BBB.
What does that mean for you? It means we know what we’re doing. We’re an ideal partner for ambitious affiliates. We’ve been in business for nearly two decades and have partnered with the best affiliates to grow to unprecedented levels. We are a partner you can trust, a partner that gives you dedicated support to help you get started quickly, and a partner that’s truly an expert in this industry.
Now, home services is a vast vertical. Nearly $657.4bn is spent every year across the United States by consumers on home service needs between emergencies, general maintenance, and home improvement projects. That’s a lot of room to play with. But you don’t want to jump into just any category of service. Not all home service categories are created equal and there’s real seasonality to many of the top ones as well. That’s why it’s important to partner with someone who knows their stuff. Some categories work out better than others and if this is your first foray into home services you don’t want to have a bad experience out the gate. For that reason we recommend you start with these five categories:
- Plumbing
- HVAC
- App repair
- Exterminators
- Roofers
Let’s explain why...
Did you know the home services vertical is predicted to hit $6.54 trillion globally by 2028? And eLocal’s core home services categories are the bread and butter of the industry. Each year over 14,000 jobs are handled by plumbers, HVAC pros, and roofers. Yearly, 74 million people will experience at least one home appliance breakdown. For exterminators, 70% of their year $26bn nationwide revenue comes from homeowner calls. The playing field is large and the room for growth is exponential. They’re reliable categories where consumers are always going to be calling for support and eLocal has been the leader in pay-per-call in this industry since 2007. Let’s look at it a little more closely.
Consistent Business
At eLocal, we facilitate a massive volume of high-intent connections, moving millions of consumers in need directly to local service providers across the country. Our plumbing program alone transfers nearly 1 million calls annually, while our HVAC category generates over 640,000 calls each year. In appliance repair, we process over 2,000,000 calls, alongside 800,000 calls for exterminators and over 270,000 for roofing. These high-intent opportunities are powered by the eLocal system and trusted by the thousands of businesses that work with us directly to fuel their growth.
Predictable Revenue
What does all this mean for you? It means there’s room to experiment, and limitless room to grow. We’re really good at monetizing calls, working both on a flat fee payment structure as well as revenue-sharing models. Our payment schedule is reliable, and we provide unparalleled support from our Affiliate Operations team that makes sure we’re both making the most of the partnership. We offer several reporting and integration options, depending on your level of reporting sophistication.
Market Opportunity
Home services are essential, and evergreen. As more and more generations of consumers enter the housing market, the need for home services is only going to grow. While there can be fluctuations in other verticals as fads come and go or new regulations are imposed, there has been little change in the need for local home services and access to them for consumers. If you’re even a little bit curious about the market and have experience as an affiliate, there’s very little downside to a vertical that is constantly growing and constantly in demand. Come see us at ASW, booth #1310 to discuss how we can grow together.
