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Affiliate Summit East 2010 Agenda

Affiliate Summit East, the premier affiliate marketing conference, took place August 15-17, 2010 in New York City.

Saturday, August 14

Early Registration
Location: 2nd Floor Promenade
Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!


Sunday, August 15

Booth Setup
Location: Rhinelander Gallery & Americas Hall 1
Exhibitor Move In: 8:00am – 6:00pm


Registration
Location: 2nd Floor Promenade
Time: 8:00am – 6:00pm


First Timers Guide for Affiliate Summit
Location: Gramercy Suite
Time: 10:00am-11:00am

Advice for people attending the Affiliate Summit conference for the first time.

(This Session is Open to all Pass Holders)


Blogger Room
Location: Clinton Suite
Time: 12:00pm – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Meet Market
Location: Americas Hall 2
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

Affiliate Meet Market at Affiliate Summit West 2009


Search Marketing Campaign Review
Session 1a
Location: Gramercy Suite
Time: 12:00pm-1:00pm

Attendees will apply to have their site and campaigns reviewed before the conference. Our panel of experts in SEO, link building, PPC, social, and affiliate will choose 4-5 companies for review.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Search Marketing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Fast Track Your Business with Outsourcing
Session 1b
Location: Murray Hill Suite
Time: 12:00pm-1:00pm

Learn how outsourcing is the shortcut to online success. 10yr veteran shares proven, low cost strategies and examples you can copy to significantly reduce the time of building a successful business.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Outsourcing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Innovate! New Exciting Applications of Affiliate Marketing
Session 1c
Location: Sutton Complex (Beekman & North)
Time: 12:00pm-1:00pm

Affiliate marketing is increasingly used in new web startups, services and applications. Discover the most exciting new ideas that are helping to grow and highlight affiliate marketing industry.

Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Innovation

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Podcasting 101
Session 1d
Location: Sutton Complex (South & Regent)
Time: 12:00pm-1:00pm

In this era of self-publishing, anyone – including you – can produce a podcast (and make money doing it!) Come learn the basics of producing, monetizing, hosting and promoting your very own podcast.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Podcasting

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Leading Advertisers Discuss Their Effective Affiliate Programs
Session 2a
Location: Gramercy Suite
Time: 1:30pm-2:30pm

Learn from some of the biggest online stores and brands on what makes their affiliate program successful. Tips, tricks, debate, and discussion on the future of affiliate and performance marketing.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Affiliate Program Management

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

New Lead Generation Models: Social-Mobile-Viral
Session 2b
Location: Murray Hill Suite
Time: 1:30pm-2:30pm

Lead generation in the new media game. How to turn friends into fans and customers. In this energizing, interactive session, discover how to drive traffic, leads, and sales in the new media game.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Lead Generation

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Leveraging Profits Through Social Media Connections
Session 2c
Location: Sutton Complex (Beekman & North)
Time: 1:30pm-2:30pm

Affiliates using social media for advertising alone are missing most of the profits.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Twitter

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Supercharging WordPress for SEO
Session 2d
Location: Sutton Complex (South & Regent)
Time: 1:30pm-2:30pm

WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Simplify the Web to Achieve Your Goals
Session 3a
Location: Gramercy Suite
Time: 3:00pm-4:00pm

Content Management Systems (CMS), themes, templates, SEO—AAAAHHHHHH! Initially, it all seems very confusing, but today, we’re going to simplify the Web and learn what it REALLY takes to dominate.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: WordPress Themes

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

More Money, Same Traffic, List Building & Paths
Session 3b
Location: Murray Hill Suite
Time: 3:00pm-4:00pm

Want to make more money for the same traffic? Learn about ideas on how to gather data before, increase sales and show multiple offers after you make the sale.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Monetization

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Building Niche Affiliate Sites That Produce Revenue
Session 3c
Location: Sutton Complex (Beekman & North)
Time: 3:00pm-4:00pm

Come learn how to build exciting niche affiliate websites that produce traffic and revenue! Topics covered: site building, content creation, & social bookmarking.

Experience Level: Intermediate
Audience: Affiliate/Publishers
Niche: General

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate Tactics, Opportunities, and Traffic Comparisons
Session 3d
Location: Sutton Complex (South & Regent)
Time: 3:00pm-4:00pm

Affiliate tactics, opportunities, and traffic comparisons will be discussed in this session.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Targeting

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Affiliate Summit Newcomer Program Meetup
Location: Gibson Suite
Time: 6:30pm – 7:30pm

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)


Monday, August 16

Continental Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)


Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-6:00pm


Registration
Location: 2nd Floor Promenade
Time: 7:30am – 5:00pm


Blogger Room
Location: Clinton Suite
Time: 8:30am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Exhibit Hall
Location: Rhinelander Gallery & Americas Hall 1
Time: 10:00am – 5:00pm

(Exhibitors may set up beginning at 9:00am.)


Opening Remarks & Keynote
Location: Grand Ballroom Suite
Time: 9:45am – 10:45am

(This Session is Open to All Pass Holders)


Link Building Victories and Failures
Session 4a
Location: Gramercy Suite
Time: 11:30am-12:30pm

Overview of easy and advanced link building opportunities, using everything from the newest tools to complex advanced strategies for building links.

Experience level: Intermediate
Target audience: Other
Niche/vertical: SEO

(This Session is Open to Platinum and Diamond Pass Holders Only)

Turn Website & Social Media Traffic Into Gold
Session 4b
Location: Murray Hill Suite
Time: 11:30am-12:30pm

This presentation will share 10 cutting edge strategies to generate massive website traffic and social media clicks and turn that traffic into revenue.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Soical Marketing

(This Session is Open to Platinum and Diamond Pass Holders Only)

Master of Your Domain?
Session 4c
Location: Sutton Complex (Beekman & North)
Time: 11:30am-12:30pm

The basis of business on the internet is your domain name. Buying, selling, defending, procuring and maximizing domain names is key aspect of any affiliate marketer.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Domains

(This Session is Open to Platinum and Diamond Pass Holders Only)

Using Social Media For SEO
Session 4d
Location: Sutton Complex (South & Regent)
Time: 11:30am-12:30pm

If you thought Twitter was just for talking about great BBQ and Facebook was just for making old girlfriends jealous – thing again. Learn tactics to leverage social media to boost your rank on Google.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Networks
Niche/vertical: SEO

(This Session is Open to Platinum and Diamond Pass Holders Only)


Affiliate Showcase
Location: Americas Hall 2
Time: 11:30am-12:30pm

Affiliate Showcase will be an opportunity for affiliates to preside over tables where merchants and networks can visit with them to discuss working together.

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)


Facebook Advertising From Soup To Nuts
Session 5a
Location: Gramercy Suite
Time: 2:00pm-3:00pm

Advertising on Facebook is a huge opportunity for affiliate marketers. But most affiliates stop – finding the platform very frustrating to use. Come and get the scoop on how it “really” works.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Facebook

(This Session is Open to Platinum and Diamond Pass Holders Only)

Avoiding the Google Slap
Session 5b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm

Panel discussion with key executives from Google and ClickBank on landing page quality scores and ad quality guidelines.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Google

(This Session is Open to Platinum and Diamond Pass Holders Only)

Social Media Marketing for Affiliates
Session 5c
Location: Sutton Complex (Beekman & North)
Time: 2:00pm-3:00pm

Session will touch on three main aspects to social media marketing: how it works, content, and managing the process to create and run your campaigns.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social Media

(This Session is Open to Platinum and Diamond Pass Holders Only)

Android Affiliate Mobile Marketing
Session 5d
Location: Sutton Complex (South & Regent)
Time: 2:00pm-3:00pm

How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO

(This Session is Open to Platinum and Diamond Pass Holders Only)


Vertical Exchange
Location: Americas Hall 2
Time: 2:00pm-3:00pm

Vertical Exchange will be an opportunity for affiliates, merchants and networks to find one another by vertical to network and work our deals.

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


SEO Site Review/Clinic
Session 6a
Location: Gramercy Suite
Time: 3:30pm-4:30pm

Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: SEO

(This Session is Open to Platinum and Diamond Pass Holders Only)

Crowdsource Your Success
Session 6b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm

Discussion about how to utilize various crowdsourcing tools and resources as an affiliate marketer and merchant to improve conversions and improve revenue.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Marketing

(This Session is Open to Platinum and Diamond Pass Holders Only)

Why Q4 is the Year Long Season
Session 6c
Location: Sutton Complex (Beekman & North)
Time: 3:30pm-4:30pm

Think Q4 planning begins in Q2 or Q3? Think again. Really executing on the crucial holiday season means planning all year long.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Retail

(This Session is Open to Platinum and Diamond Pass Holders Only)

Affiliate Marketing in a Digital World
Session 6d
Location: Sutton Complex (South & Regent)
Time: 3:30pm-4:30pm

Affiliate marketers face challenges making money on lower priced items such as MP3′s and eBooks. We’ll present best practices and some tips and tricks that work.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Digital

(This Session is Open to Platinum and Diamond Pass Holders Only)


Ask the Experts
Location: Americas Hall 2
Time: 5:00 pm-6:00pm

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Ask the Experts Roundtables at Affiliate Summit West 2009

(This Session is Open to All Pass Holders)


Affiliate Summit Trivia Tweetup
Location: Hilton New York Nassau Suite
Time: 9:00pm – 11:00pm

Sure, you can impress your friends with your knowledge of all of the dog’s names that have lived in the White House, but will they buy you drinks?  Give you prizes?  We don’t think so.

So, here’s your opportunity to get what you deserve. Join the Affiliate Summit team and your Trivia Host, Lisa Picarille for the Affiliate Summit Trivia Tweetup where you can show off your random-fact prowess, get unexpected high-fives and make some new friends.  If you’re lucky, maybe you’ll even win drink tickets or passes to Affiliate Summit West 2011 in Las Vegas.

Trivia Night at Affiliate Summit West 2010

Register to attend the Affiliate Summit Trivia Tweetup.

(Internet and Phone usage by players is not permitted during the game.)


Tuesday, August 17

Continental Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)


Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-6:00pm


Registration
Location: 2nd Floor Promenade
Time: 8:00am – 3:00pm


Blogger Room
Location: Clinton Suite
Time: 8:30am – 4:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Exhibit Hall
Location: Rhinelander Gallery & Americas Hall 1
Time: 10:00am – 4:00pm

(Exhibitors may set up beginning at 9:00am.)


Keynote from Jim Kukral
Location: Grand Ballroom Suite
Time: 10:00am – 11:15am

(This Session is Open to All Pass Holders)


Uncovering Advanced Paid Search Strategies
Session 7a
Location: Gramercy Suite
Time: 11:30am-11:50am

Allen will provide a checklist of qualities advertisers should look for in search partners to bring PPC campaigns to the next level, including traffic quality, targeting and tracking, and service.

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Search Advertising

(This Session is Open to Platinum and Diamond Pass Holders Only)

How to Turbocharge Your Business
Session 7b
Location: Murray Hill Suite
Time: 11:30am-11:50am

To be successful without burning out, you need to work smart. I’ll show you how to find time, focus like a laser, boost your energy & distraction-proof yourself against the inevitable time gremlins.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Productivity

(This Session is Open to Platinum and Diamond Pass Holders Only)

Curation. Can You Filter Free Content?
Session 7c
Location: Sutton Complex (Beekman & North)
Time: 11:30am-11:50am

Curation is the hottest word in web content today. Can you harness the power of Web aggregation and curation to increase page views, return visits, conversions, and sales.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Curation

(This Session is Open to Platinum and Diamond Pass Holders Only)

How to Eliminate Affiliate Fraud 100%
Session 7d
Location: Sutton Complex (South & Regent)
Time: 11:30am-11:50am

Step-by-step detailed review of proven techniques and technologies to eliminate affiliate fraud.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks, Other
Niche/vertical: FTC

(This Session is Open to Platinum and Diamond Pass Holders Only)


Affiliate Freakonomics: Market Quirks at Work
Session 8a
Location: Gramercy Suite
Time: 12:10pm-12:30pm

A look at click data uncovering the quirks of the affiliate market preventing most publishers from optimizing revenue — and how technology can make things right again.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Networks
Niche/vertical: Optimization

(This Session is Open to Platinum and Diamond Pass Holders Only)

The Info Product Co-Creation Formula
Session 8b
Location: Murray Hill Suite
Time: 12:10pm-12:30pm

In this presentation I reveal the simple, step-by-step formula that my clients and I use to transform our lists’ inquiries and comments into best-selling information products .

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Information Products

(This Session is Open to Platinum and Diamond Pass Holders Only)

Implementing a Successful Coupon Strategy
Session 8c
Location: Sutton Complex (Beekman & North)
Time: 12:10pm-12:30pm

Learn how to effectively implement a successful coupon strategy into your business and increase sales, profits and conversion by using sole affiliate ownership, branded coupon keywords and more.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Coupons

(This Session is Open to Platinum and Diamond Pass Holders Only)

Processes for Building Profitable Affiliate Websites
Session 8d
Location: Sutton Complex (South & Regent)
Time: 12:10pm-12:30pm

This session will explain how to navigate from a website concept to a live and profitable business earning revenue from affiliate offers.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Site Building

(This Session is Open to Platinum and Diamond Pass Holders Only)


Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)


Affiliate Platforming: How to Attract & Retain Audiences
Session 9a
Location: Gramercy Suite
Time: 2:00pm-3:00pm

Affiliate marketing is a whole new ball game. The problem is there are so many tools, which ones should you use and how? This session looks at best platforms in both social media and viral marketing.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Audiences

(This Session is Open to Platinum and Diamond Pass Holders Only)

How Bloggers Can Successfully Connect with Audiences
Session 9b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm

Advice and tips for bloggers to increase their success in connect with audiences and at the same time making them more appealing to advertisers and increase revenue.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Blogging

(This Session is Open to Platinum and Diamond Pass Holders Only)

Sports Marketing and Affiliates
Session 9c
Location: Sutton Complex (Beekman & North)
Time: 2:00pm-3:00pm

Discussion on marketing sports sites and reaching sports fans.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Sports

  • Wade Tonkin, Partner-Sales and Business Development, GTO Management
  • Joe Sousa, Affiliate Marketer
  • Jason Rubacky, Affiliate Development Manager, ShareASale.com

(This Session is Open to Platinum and Diamond Pass Holders Only)

Strategies for Marketing to Women
Session 9d
Location: Sutton Complex (South & Regent)
Time: 2:00pm-3:00pm

3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing

(This Session is Open to Platinum and Diamond Pass Holders Only)


Closing Session
Location: Sutton Complex (Beekman & North)
Time: 3:15pm-4:15pm

Last chance to get in some networking, have drinks, cut deals, and say goodbye to new and old friends.

(This Session is Open to All Pass Holders)