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Affiliate Summit West 2010 Agenda

Speakers | Agenda | Travel | Exhibitors/Sponsors | Mentors | Register

Saturday, January 16

Early Registration
Location: Registration Area
Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!


Sunday, January 17

Booth Setup
Location: Amazon G-T
Exhibitor Move In: 8:00am – 6:00pm

Exhibit hall map.


Registration
Location: Registration Area
Time: 8:00am – 6:00pm


Blogger Room
Location: Coco
Time: 12:00pm – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Affiliate Meet Market
Location: Amazon A-E and Brasilia 4/5
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Affiliate Meet Market & Vendor Showcase.

Affiliate Meet Market at Affiliate Summit West 2009


A Primer On Search Engine Optimization
Session 1a
Location: Brasilia 1-2
Time: 12:00pm-1:00pm

Search Engine Optimization (SEO) doesn’t have to be a black art. It’s deceptively simple. Learn the basic and intermediate ways to increase your ranks in Google that the pros use, and you can too.

(This Session is Open to Gold and Platinum Pass Holders Only)

Effective Social Media Techniques
Session 1b
Location: Brasilia 6
Time: 12:00pm-1:00pm

Get insights into the techniques behind effectively using social media to build your brand and achieve business growth. Includes a question and answer session with the panelists.

(This Session is Open to Gold and Platinum Pass Holders Only)

Increase Search Revenue While Protecting Your Brand
Session 1c
Location: Palma
Time: 12:00pm-1:00pm

Learn how to increase search revenue by letting your affiliates bid on trademark terms. Affiliate managers present case studies while TheSmartestSearch provides an affiliate’s perspective.

(This Session is Open to Gold and Platinum Pass Holders Only)

Merchant Challenges in the Affiliate Space
Session 1d
Location: Tropical
Time: 12:00pm-1:00pm

Identify several key merchants and have them speak on new and future challenges seen by the merchants in the affiliate space. Open the floor to participants to ask questions as well.

(This Session is Open to Gold and Platinum Pass Holders Only)


Monetizing Blogs for Affiliate Marketing and SEO
Session 2a
Location: Brasilia 1-2
Time: 1:30pm-2:30pm

Learn to maximize affiliate commissions using blogging, increasing your community, and utilizing SEO.

(This Session is Open to Gold and Platinum Pass Holders Only)

Mommy Bloggers: Changing the Face of Affiliate Marketing?
Session 2b
Location: Brasilia 6
Time: 1:30pm-2:30pm

MommyBloggers are involved in many types of monetization strategies for their blogs, affiliate marketing being one, however they aren’t necessarily doing it in the “traditional” ways.

(This Session is Open to Gold and Platinum Pass Holders Only)

Using Pay-Per-Call to Grow Affiliate Programs
Session 2c
Location: Palma
Time: 1:30pm-2:30pm

Online consumers want more human interaction. Learn how new pay-per-call technology is enabling advertisers to scale their affiliate programs and improve ROI for both advertisers and publishers.

(This Session is Open to Gold and Platinum Pass Holders Only)

Affiliate Program Case Studies: Strategies and Practices
Session 2d
Location: Tropical
Time: 1:30pm-2:30pm

Discussion of what it takes for a retailer to get their affiliate channel to the next level. Multiple merchant case studies reveal and illustrate strategies and practices that attract affiliates.

(This Session is Open to Gold and Platinum Pass Holders Only)


Start Monetizing Your Blog Today
Session 3a
Location: Brasilia 1-2
Time: 3:00pm-4:00pm

Have a great blog but new to affiliate marketing? Learn from a network representative, an affiliate manager, and an affiliate the terminology and tricks behind turning your blog into earnings.

(This Session is Open to Gold and Platinum Pass Holders Only)

Video: Biggest Affiliate Marketing Opportunity Since Google
Session 3b
Location: Brasilia 6
Time: 3:00pm-4:00pm

Discover the secrets of affiliate video promotion. Learn how you can increase your traffic and conversions by leveraging some of the most popular video sites.

(This Session is Open to Gold and Platinum Pass Holders Only)

20 Affiliate Program Management Mistakes To Avoid
Session 3c
Location: Palma
Time: 3:00pm-4:00pm

We will cover 20 mistakes that affiliate managers routinely commit. Real life examples will be provided. You will take away practical knowledge, and a checklist to compare against your own style.

(This Session is Open to Gold and Platinum Pass Holders Only)

De-Duping: the Great Unknown in Affiliate Marketing
Session 3d
Location: Tropical
Time: 3:00pm-4:00pm

De-duping affiliate sales against other channels is common practice, but what are the rules and how far is too far? Find out common practice and why we need an industry-wide best practice standard.

(This Session is Open to Gold and Platinum Pass Holders Only)


Affiliate Summit Mentor Program Meetup
Location: Tropical
Time: 6:30pm – 7:30pm

(Open to all attendees enrolled in the Affiliate Summit Mentor Program)

ShareASale Under the Stars Party featuring Affiliate Karaoke
Location: Rio Hotel,  Miranda
Time: 8:00pm-12:00am

Get ready for:

  • Karaoke
  • Wii, darts, and a bunch of other games
  • Outdoor areas
  • Open Bar
  • Pizza, various appetizers, served early.
  • Chocolate fountain
  • Pick up an invitation at the Meet Market on Sunday @ the ShareASale Table.

    Strike Out Breast Cancer Midnight Bowling Fundraiser
    Location: Goldcoast Lanes, 4000 W Flamingo Rd. Las Vegas
    Time: Midnight – 2:00am

    Join BowlingShirt.com, GTO Management, Things From Another World and Affiliate Marketers Give Back as we bowl to raise money for Breast Cancer research at Affiliate Summit.

    Registration is $25 per person or $125 for a team of 5 people and all bowlers will receive a custom bowling shirt to commemorate the event as well as some fun swag from BowlingShirt.com and TFAW. Here’s the best part – 100% of your registration donation will go to the National Breast Cancer Foundation!

    Register to attend the Strike Out Breast Cancer Midnight Bowling Fundraiser.


    Monday, January 18

    Continental Breakfast
    Location: Amazon A-E
    Time: 9:00am-10:00am

    (Breakfast is Open to Platinum Pass Holders with Breakfast Tickets Only)


    Coffee Service
    Location: Amazon A-E
    Time: 10:00am-12:30pm and 2:00pm-6:00pm


    Registration
    Location: Registration Area
    Time: 7:30am – 5:00pm


    Blogger Room
    Location: Coco
    Time: 8:30am – 6:00pm

    The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


    Exhibit Hall
    Location: Amazon G-T
    Time: 10:00am – 5:00pm

    (Exhibitors may set up beginning at 9:00am.)

    Exhibit Hall map.


    Opening Remarks & Keynote
    Location: Penn & Teller Theater
    Time: 9:45am – 10:45am

    Influence During Times of Uncertainty

    In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success. During this profound presentation, Dr. Robert Cialdini briefly reviews six research-based universal principles of influence, but focuses on those principles that are most effective during conditions of uncertainty and that leaders can employ to bring about positive and lasting change among individuals located both inside and outside their organizations.

    Dr. Robert Cialdini, author of the ground-breaking book, Influence, and co-author of the New York Times best-seller, Yes! 50 Scientifically Proven Ways To Be Persuasive, is your guide in translating highly relevant but poorly-understood scientific research into practical business applications. His books have sold more than 2 million copies worldwide. Dr. Cialdini is the world’s leading authority on influence and his widely acclaimed studies are highly instructive to those who want to be more influential.

    (This Session is Open to All Pass Holders)


    How to Fix Failing SEO Efforts
    Session 4a
    Location: Brasilia 1-2
    Time: 11:30am-12:30pm

    There are many misconceptions about search engine optimization. This session will detail five reasons SEO efforts fail.

    (This Session is Open to Platinum Pass Holders Only)

    Product Datafeeds: The Next Level
    Session 4b
    Location: Brasilia 6
    Time: 11:30am-12:30pm

    Product datafeeds are among the most powerful tools available to affiliate marketers. We’ll discuss the current state of datafeeds and industry progress, best practices, and moving toward standards.

    (This Session is Open to Platinum Pass Holders Only)

    Law Enforcement Risks for Advertisers, Affiliates, Networks
    Session 4c
    Location: Palma
    Time: 11:30am-12:30pm

    We will explore recent state/federal actions, assess legal exposure risks to advertisers, affiliates and networks, and discuss best practices for avoiding and dealing with unwanted regulatory scrutiny.

    (This Session is Open to Platinum Pass Holders Only)

    Affiliate Marketing by the Numbers
    Session 4d
    Location: Tropical
    Time: 11:30am-12:30pm

    Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

    (This Session is Open to Platinum Pass Holders Only)


    Affiliate Showcase
    Location: Brasilia 4, 5
    Time: 11:30am-12:30pm

    Affiliate Showcase will be an opportunity for affiliates to preside over tables where merchants and networks can visit with them to discuss working together.  Click here to view the participating affiliates.

    (This Session is Open to Gold and Platinum Pass Holders Only)


    Luncheon
    Location: Amazon A-E
    Time: 12:30pm-1:45pm

    (Lunch is Open to Platinum Pass Holders With Lunch Tickets Only)


    Self-Promotion Will Save The World
    Session 5a
    Location: Brasilia 1-2
    Time: 2:00pm-3:00pm

    “It’s the economy, stupid!” has given way to “It’s the social economy, stupid!” We’ll examine a handful of successful companies, what they did to turn customers into Raving Fans, and how you can, too.

    (This Session is Open to Platinum Pass Holders Only)

    Killer Facebook Advertising Tactics
    Session 5b
    Location: Brasilia 6
    Time: 2:00pm-3:00pm

    Tired of ad disapprovals, low CTRs, terrible conversion rates, and inconsistent traffic volume? CPM or CPC? Pages or direct link? Hear how several super affiliates do it, plus tips from Facebook.

    (This Session is Open to Platinum Pass Holders Only)

    Running a Network: Business, Legal & Practical
    Session 5c
    Location: Palma
    Time: 2:00pm-3:00pm

    Networks are on the front lines of positive, negative, profitable, and dangerous issues in the affiliate world. Are they the digital hall monitors of affiliate marketing?

    (This Session is Open to Platinum Pass Holders Only)

    Affiliate Program Compliance: Working with the Networks
    Session 5d
    Location: Tropical
    Time: 2:00pm-3:00pm

    Where do the compliance responsibilities of an affiliate network end and a merchant begin? A discussion of the expectations from both parties and approaches to building an effective relationship.

    (This Session is Open to Platinum Pass Holders Only)


    Vertical Exchange
    Location: Brasilia 4, 5
    Time: 2:00pm-3:00pm

    Vertical Exchange will be an opportunity for affiliates, merchants and networks to find one another by vertical to network and work our deals.

    (This Session is Open to Gold and Platinum Pass Holders Only)


    SEO Site Review/Clinic
    Session 6a
    Location: Brasilia 1-2
    Time: 3:30pm-4:30pm

    Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

    (This Session is Open to Platinum Pass Holders Only)

    Making Social Media Make Money: Ten Strategies
    Session 6b
    Location: Brasilia 6
    Time: 3:30pm-4:30pm

    Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.

    (This Session is Open to Platinum Pass Holders Only)

    Oprah, Flogs and FTC: Hot Topics 2010
    Session 6c
    Location: Palma
    Time: 3:30pm-4:30pm

    This session un-muddies the murky waters of the FTC’s ever-changing focus, the proliferation of IP-related lawsuits, and the legal ambiguity regarding many forms of Internet-based marketing.

    (This Session is Open to Platinum Pass Holders Only)

    CPA Affiliate Marketing Opportunities in Europe
    Session 6d
    Location: Tropical
    Time: 3:30pm-4:30pm

    European affiliate marketing is a few years behind America in some areas, but ahead of it in others. This session will provide insight into the growth areas in Europe.

    (This Session is Open to Platinum Pass Holders Only)


    Ask the Experts
    Location: Brasilia 4, 5
    Time: 5:00 pm-6:00pm

    (This Session is Open to All Pass Holders)

    Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

    Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

    Ask the Experts Roundtables at Affiliate Summit West 2009

    Affiliate Summit Trivia Tweetup
    Location: Miranda 1&3 and Miranda Patio
    Time: 9:30pm – midnight

    Sure, you can impress your friends with your knowledge of all of the dog’s names that have lived in the White House, but will they buy you drinks?  Give you prizes?  We don’t think so.

    So, here’s your opportunity to get what you deserve. Join the Affiliate Summit team and your Trivia Host, Lisa Picarille for the Affiliate Summit Trivia Tweetup where you can show off your random-fact prowess, get unexpected high-fives and make some new friends.  If you’re lucky, maybe you’ll even win drink tickets or passes to Affiliate Summit East 2010 in New York City.

    Register to attend the Affiliate Summit Trivia Tweetup.

    (Internet and Phone usage by players is not permitted during the game.)


    Tuesday, January 19

    Continental Breakfast
    Location: Amazon A-E
    Time: 9:00am-10:00am

    (Breakfast is Open to Platinum Pass Holders with Breakfast Tickets Only)


    Coffee Service
    Location: Amazon A-E
    Time: 10:00am-12:30pm and 2:00pm-6:00pm


    Registration
    Location: Registration Area
    Time: 8:00am – 3:00pm


    Blogger Room
    Location: Coco
    Time: 8:30am – 4:00pm

    The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


    Exhibit Hall
    Location: Amazon G-T
    Time: 10:00am – 4:00pm

    (Exhibitors may set up beginning at 9:00am.)

    Exhibit Hall map.


    Opening Remarks, Pinnacle Awards & Keynote
    Location: Penn & Teller Theater
    Time: 10:00am – 11:15am

    The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence.

    The following awards will be presented:

    • Affiliate of the Year
    • Affiliate Manager of the Year
    • Exceptional Merchant
    • Affiliate Marketing Advocate Award
    • Best Blogger
    • Affiliate Marketing Legend

    Entreproducer: The Affiliate Marketer as Media Mogul

    Thin affiliate sites are disappearing from search engines, while social media is powered by content sharing, not sales pitches. It’s time to start thinking like a new media producer first and foremost, with affiliate relationships as just one form of monetization.

    (This Session is Open to All Pass Holders)


    Site Clinic by the Women of SEO
    Session 7a
    Location: Brasilia 1-2
    Time: 11:30am-12:30pm

    Come have your site reviewed under a microscope by the women of SEO. They will critique websites for content, landing pages, design, HTML and conversions.

    (This Session is Open to Platinum Pass Holders Only)

    Scaling Article Marketing For Affiliate Marketers
    Session 7b
    Location: Brasilia 6
    Time: 11:30am-12:30pm

    Drive millions of high-value free traffic/visitors with articles. Avoid the 7 common pitfalls that could hurt your pocketbook & reputation.

    (This Session is Open to Platinum Pass Holders Only)

    Coupon Problem Solving Clinic
    Session 7c
    Location: Palma
    Time: 11:30am-12:30pm

    Merchants, bring your questions about coupons and coupon affiliates and let this panel of industry experts show you the best practices to resolve your concerns and meet your goals using this channel.

    (This Session is Open to Platinum Pass Holders Only)

    E-Commerce Site Deconstruction: Strategies for Affiliates
    Session 7d
    Location: Tropical
    Time: 11:30am-12:30pm

    As an e-commerce web developer and affiliate marketer for 11 years, Michael Vorel will deconstruct leading e-commerce web sites to uncover strategies and trends that can be utilized by affiliates.

    (This Session is Open to Platinum Pass Holders Only)


    Luncheon
    Location: Amazon A-E
    Time: 12:30pm-1:45pm

    (Lunch is Open to Platinum Pass Holders with Lunch Tickets Only)


    How To Get Motivated For Success!
    Session 8a
    Location: Brasilia 1-2
    Time: 2:00pm-3:00pm

    Get off your butt and get to work. Motivational tips, tricks & strategies that can put you on the path to online success.

    (This Session is Open to Platinum Pass Holders Only)

    Igniting Viral Campaigns by Creating Relevant Conversations
    Session 8b
    Location: Brasilia 6
    Time: 2:00pm-3:00pm

    Creating persuasive momentum in the social media space is the key to viral success. Blogs, viral video, podcasting, Twitter, Facebook, SEO… which tools are right for your campaign?

    (This Session is Open to Platinum Pass Holders Only)

    Creating Lasting Publisher and Advertiser Relationships
    Session 8c
    Location: Palma
    Time: 2:00pm-3:00pm

    Results are what matter in performance marketing. These industry leaders will discuss how they work together to create long-term partnerships, and explore communication, commission, policies and more.

    (This Session is Open to Platinum Pass Holders Only)

    Using Thought Leadership to Generate Leads
    Session 8d
    Location: Tropical
    Time: 2:00pm-3:00pm

    Creating content is one of the best ways to establish community around a brand. This session will show how to use business blogging, video, webinars, etc. to reach prospects and generate leads.

    (This Session is Open to Platinum Pass Holders Only)


    GeekCast.fm Live!
    Location: Palma
    Time: 3:15pm-4:15pm

    A mixed bunch of podcasters from GeekCast.fm will have an open, candid discussion about the hot topics in affiliate marketing.

    (This Session is Open to All Pass Holders)