Affiliate Summit East 2011 Agenda

Speakers | Agenda | Travel | Exhibitors/Sponsors | Newcomers | Register

The agenda is subject to change – please check back for updates. See the exhibit hall and Meet Market layouts for Affiliate Summit East 2011, taking place August 21-23, 2011 in New York City.

Saturday, August 20

Full Day SEO Training Course
Location: Clinton Suite
Time: 8:00am – 5:00pm

Full day SEO training course led by career affiliate and well known SEO, Rae “Sugarrae” Hoffman-Dolan. Learn the basics of a good SEO campaign and how to face affiliate specific SEO challenges.

This event requires a separate registration – register for the Full Day SEO Training Course.

Early Registration
Location: 2nd Floor Promenade
Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!

Sunday, August 21

Booth Setup
Location: Rhinelander Gallery, Americas Hall 1
Exhibitor Move In: 8:00am – 6:00pm

Registration
Location: 2nd Floor Promenade
Time: 8:00am – 6:00pm

First Timers Guide for Affiliate Summit
Location: Gramercy Suite
Time: 10:00am-10:45am

Advice for people attending the Affiliate Summit conference for the first time.

(This Session is Open to all Pass Holders)

How to Pitch Your Company
Location: Murray Hill Suite
Time: 10:00am-10:45am

Candid advice for exhibitors representing their company at the Affiliate Summit conference.

(This Session is Open to all Pass Holders)

Industry Clash: Balancing CPS & CPA Marketing
Session 1a
Location: Gramercy Suite
Time: 11:00am-12:00pm

CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliates

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

5 Software Niche Affiliate Success Stories
Session 1b
Location: Murray Hill Suite
Time: 11:00am-12:00pm

Why do affiliates promoting digital goods are earning the most? The presentation will outline the traits and tactics best affiliates in the software industry use with specific case studies.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Software

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Got an Idea? Make it a Reality
Session 1c
Location: Sutton (Beekman & North)
Time: 11:00am-12:00pm

Have a great idea for starting an affiliate site, but not sure how to turn it into an actual business? Learn the steps you need to take to outline an executable plan – turning your ideas into reality.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Startup

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Are Your Affiliates Adding Value?
Session 1d
Location: Sutton (South & Regent)
Time: 11:00am-12:00pm

In this session we will cover trademark bidding, adware, coupons, content, and more.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Blogger Room
Location: Clinton Suite
Time: 12:00pm – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Meet Market
Location: Americas Hall 2
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Meet Market.

Affiliate Meet Market at Affiliate Summit West 2009

Taking Advantage of Seasonality in Affiliate Marketing
Session 2a
Location: Gramercy Suite
Time: 12:30pm-1:30pm

Learn how affiliate managers and affiliates can work together to maximize earnings during seasons and also extend sales throughout the year. Includes holidays, sports, bridal, graduation, and more.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Trends

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

A Blueprint To Blowing Up A Site
Session 2b
Location: Murray Hill Suite
Time: 12:30pm-1:30pm

Learn how to explode your online business using a multi channeled approach with a case study taking a site from creation to over 3000 Facebook fans, first page of Google, and multiple sales per day.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Other
Niche/vertical: Strategy

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

B2B Affiliate Marketing Tool Kit
Session 2c
Location: Sutton (Beekman & North)
Time: 12:30pm-1:30pm

An experienced panel gives you the tools to be successful in B2B affiliate marketing, covering topics like in-house programs vs. networks, call tracking, search strategies, and social media.

Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Feng Shui Your Pages for Maximum Conversions
Session 2d
Location: Sutton (South & Regent)
Time: Time: 12:30pm-1:30pm

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Conversions

Feng shui focuses on the flow of energy, and although this concept is commonly associated with home and interior design, you’ll be amazed at how it will help you improve website conversions as well!

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Platinum and Diamond Badge Holder Snack Break
Location: Nassau Suite
Time: 1:00pm – 3:00pm

(This Session is Open to Platinum and Diamond Pass Holders Only)

SEO Clinic
Session 3a
Location: Gramercy Suite
Time: 2:00pm-3:00pm

We will review websites owned by members of the audience (that they choose to have reviewed) to identify SEO issues they have and tell audience members how they can fix them.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Search Engine Optimization

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Making Money with Facebook, Twitter & Blogging
Session 3b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm

Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic Generation

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

How to Produce 6 Figure Affiliate Webinars
Session 3c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm

Webinars are one of the best ways to increase sales and new leads. This session will show the exact formula for running successful webinars that convert in 6 figure sales and attract big affiliates.

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Advanced ROI Driven Internet Marketing Strategies
Session 3d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm

What’s next in the field of ROI Driven Internet Marketing? What are the latest trends and biggest challenges? What are upcoming channels which I can use to generate ROI / leads and sales?

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: ROI

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

The Future of Coupons in Affiliate Marketing
Session 4a
Location: Gramercy Suite
Time: 3:30pm-4:30pm

With the introduction of mobile & local deals to affiliate marketing, coupon affiliates must evolve. Experts will discuss the future of affiliate coupons & what trends benefit coupon affiliates.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Coupons

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

How to Maximize Your LinkedIn Presence
Session 4b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm

I will be discussing how to maximize your LinkedIn presence and grow your business. Topics to include: your profile, making connections, business development strategies, groups, recommendations, and advertising.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Social networking

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Improve ROI with Call Performance Marketing
Session 4c
Location: Sutton (Beekman & North)
Time: 3:30pm-4:30pm

Learn how search marketers are improving ROI with Call Performance Marketing. Hear tips and tricks, case studies and what you can do to improve the ROI of your search spending.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Call Performance Marketing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Making Affiliate Marketing a Career
Session 4d
Location: Sutton (South & Regent)
Time: 3:30pm-4:30pm

Create a long-term career in Affiliate Marketing. Emphasis placed on how to scale and diversify campaigns to ensure growth and stability. Also covered: Forming an LLC, hiring and business planning.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate Marketing

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Opening Remarks & Keynote
Location: Gramercy Suite
Time: 5:00pm-6:00pm

(This Session is Open to All Pass Holders)

Affiliate Summit Newcomer Program Meetup
Location: Sutton (South & Regent)
Time: 6:30pm – 7:30pm

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)

ShareASale Barn Dance Party
Location: Hilton NY, Trianon Complex
Time: 8:00pm – midnight

Join ShareASale for an old-fashioned barn dance complete with mechanical bull, square dancers, photo booth, live music and open bar.

Pick up your tickets at the ShareASale Table (#71) during the Affiliate Meet Market. Tickets will be distributed on a first-come, first-served basis.

Monday, August 22

Continental Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)

Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-6:00pm

Registration
Location: 2nd Floor Promenade
Time: 7:30am – 5:00pm

Early Bird Whiteboarding
Location: Clinton Suite
Time: 8:00am – 9:00am

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

(This Session is Open to all Pass Holders)

Blogger Room
Location: Clinton Suite
Time: 8:30am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Exhibit Hall
Location: Rhinelander Gallery, Americas Hall 1
Time: 10:00am – 5:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.

Opening Remarks & Keynote
Location: Grand Ballroom
Time: 9:45am – 10:45am

(This Session is Open to All Pass Holders)

SEO – Ask the Pros
Session 5a
Location: Gramercy Suite
Time: 11:30am-12:30pm

Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.

Experience level: Intermediate
Target audience: Other
Niche/vertical: Search Engine Optimization

(This Session is Open to Platinum and Diamond Pass Holders Only)

Using Testimonial Claims in Social Media Platforms
Session 5b
Location: Murray Hill Suite
Time: 11:30am-12:30pm

While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media

(This Session is Open to Platinum and Diamond Pass Holders Only)

Microbrand Affiliate Marketing: Keys to Long-term Success
Session 5c
Location: Sutton (Beekman & North)
Time: 11:30am-12:30pm

Smart affiliates see the value in creating a sustainable competitive advantage. This talk explores strategies to help you create defensible affiliate campaigns which perform well over the long run.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Campaigns

(This Session is Open to Platinum and Diamond Pass Holders Only)

Merchant Basics – Launching a New Affiliate Program
Session 5d
Location: Sutton (South & Regent)
Time: 11:30am-12:30pm

This session will combine the fresh perspective of a new merchant with the seasoned perspective of a pro that has advised many companies on how to get started.

Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Merchants

(This Session is Open to Platinum and Diamond Pass Holders Only)

Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)

Not Getting Enough Sales and Leads?
Session 6a
Location: Gramercy Suite
Time: 2:00pm-3:00pm

During this session, you’ll learn how to optimize your sites to convert traffic into sales and leads. You’ll also learn the psychology behind why people buy and how you can take advantage of it.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Conversion

(This Session is Open to Platinum and Diamond Pass Holders Only)

Research Highlights from AffiliateBenchmarks
Session 6b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm

The AffiliateBenchmarks research study compiles data from the largest pool of affiliates, advertisers, and agencies in the industry.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Research

(This Session is Open to Platinum and Diamond Pass Holders Only)

Affiliate Improv!
Session 6c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm

Five industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education

(This Session is Open to Platinum and Diamond Pass Holders Only)

Live Merchant Site Reviews
Session 6d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm

We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant relationships.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant

(This Session is Open to Platinum and Diamond Pass Holders Only)

Content Marketing – The Inbound Recipe for Success
Session 7a
Location: Gramercy Suite
Time: 3:30pm-4:30pm

This session will explore the tangible benefits of content marketing to include SEO, lead generation, social media, and affiliate marketing. It will answer, what, why, and how to deploy a campaign.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO

(This Session is Open to Platinum and Diamond Pass Holders Only)

Customer Behavior in a Hyper Connected World
Session 7b
Location: Murray Hill Suite
Time: 3:30pm-4:30pm

Humorous and motivational business speaker, Larry Bailin will show you where, when, how, and why customers connect with marketing messages and how to make them connect with yours.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Internet Marketing

(This Session is Open to Platinum and Diamond Pass Holders Only)

Key Affiliate Program Components You’re Probably Missing
Session 7c
Location: Sutton (Beekman & North)
Time: 3:30pm-4:30pm

We’ll discuss 15 elements integral to affiliate program growth which are being overlooked. Real-world case studies will illustrate successes to learn from & mistakes to avoid. Q&A time at the end.

Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate Management

(This Session is Open to Platinum and Diamond Pass Holders Only)

Killing the Affiliate Nexus Tax Dead!
Session 7d
Location: Sutton (South & Regent)
Time: 3:30pm-4:30pm

How the “affiliate nexus tax” was killed once and for all – and launched performance advertising onto the national e-commerce stage.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Nexus

(This Session is Open to Platinum and Diamond Pass Holders Only)

Ask the Experts
Location: Grand Ballroom Foyer
Time: 5:00pm-6:00pm

(This Session is Open to All Pass Holders)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Ask the Experts Roundtables at Affiliate Summit West 2009

Affiliate Karaoke
Location: Mercury Ballroom
Time: 9:00pm – Midnight

(This Event is Open to All Pass Holders)

Back by popular demand! Affiliate Karaoke is the ultimate stage that will give your amazing (or not so amazing) voice a chance to be heard. Channel your inner Susan Boyle and head on over for your chance at affiliate marketing stardom.

Tuesday, August 23

Continental Breakfast
Location: Americas Hall 2
Time: 9:00am-10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)

Coffee Service
Location: Americas Hall 2
Time: 10:00am-12:30pm and 2:00pm-4:00pm

Registration
Location: 2nd Floor Promenade
Time: 8:00am – 3:00pm

Early Bird Whiteboarding
Location: Clinton Suite
Time: 8:00am – 9:00am

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

(This Session is Open to all Pass Holders)

Blogger Room
Location: Clinton Suite
Time: 8:30am – 4:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Exhibit Hall
Location: Rhinelander Gallery, Americas Hall 1
Time: 10:00am – 4:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.

Opening Remarks & Keynote
Location: Grand Ballroom
Time: 10:00am – 11:15am

(This Session is Open to All Pass Holders)

Secrets to Buying Established Websites for Profit
Session 8a
Location: Gramercy Suite
Time: 11:30am-12:30pm

This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Buying Websites

(This Session is Open to Platinum and Diamond Pass Holders Only)

Social Media in Niche Markets
Session 8b
Location: Murray Hill Suite
Time: 11:30am-12:30pm

Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media

(This Session is Open to Platinum and Diamond Pass Holders Only)

Mobile Marketing Campaign Optimization
Session 8c
Location: Sutton (Beekman & North)
Time: 11:30am-12:30pm

The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign?

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Publishing

(This Session is Open to Platinum and Diamond Pass Holders Only)

The Importance of Relationships in Affiliate Marketing
Session 8d
Location: Sutton (South & Regent)
Time: 11:30am-12:30pm

Trust is built with great relationship skills. Most online and affiliate marketers tend to hide behind our computers, but most of the most successful business deals are based on solid relationships.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Relationships

(This Session is Open to Platinum and Diamond Pass Holders Only)

Luncheon
Location: Americas Hall 2
Time: 12:30pm-1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)

SEO For Large Sites
Session 9a
Location: Gramercy Suite
Time: 2:00pm-3:00pm

A panel dedicated to sites that have more than 1 million pages. These large sites struggle with all kinds of unique issues such as indexation, information architecture, etc.

Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: SEO

(This Session is Open to Platinum and Diamond Pass Holders Only)

UnNetworking and How Your Business Can Benefit
Session 9b
Location: Murray Hill Suite
Time: 2:00pm-3:00pm

TheWallStreetCoach.com’s Founder Kim Ann Curtin teaches you how to find success in your own business by “unNetworking” without having to spend a dime!

Experience level: Advanced
Target audience: Other
Niche/vertical: Networking

(This Session is Open to Platinum and Diamond Pass Holders Only)

Social Games: The Next Big Opportunity
Session 9c
Location: Sutton (Beekman & North)
Time: 2:00pm-3:00pm

Facebook games are the largest affiliate opportunity. Learn how to successfully leverage this rapidly growing channel and tap into the billions spent on virtual goods using examples from big brands.

Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Facebook

(This Session is Open to Platinum and Diamond Pass Holders Only)

Do-Not-Track? Not-So-Fast
Session 9d
Location: Sutton (South & Regent)
Time: 2:00pm-3:00pm

In the name of privacy, proposed laws will diminish users’ Internet experience, and devastate online advertising all at once. Learn how to rally, educate and fight this misguided effort.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking

(This Session is Open to Platinum and Diamond Pass Holders Only)

The Speed Round
Location: Grand Ballroom
Time: 3:30pm-4:30pm

Moderated panel that is a speed round with panelists having short, timed segments to share opinions on industry issues.

(This Session is Open to All Pass Holders)