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Affiliate Summit West 2012 Agenda

Affiliate Summit West 2014Speakers | Agenda | Travel | Exhibitors/Sponsors

January 7 (Day 0) || January 8 (Day 1) || January 9 (Day 2) || January 10 (Day 3)

Saturday, January 7

Early Registration
Location: Registration Area
Time: 4:00pm – 8:00pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at 10:00am on Sunday when the show opens!


Sunday, January 8

Booth Setup
Location: Octavious Ballroom
Exhibitor Move In: 8:00am – 6:00pm


Registration
Location: Registration Area
Time: 8:00am – 6:00pm


First Timers Guide for Affiliate Summit
Location: Augustus I
Time: 10:00am – 10:45am

Advice for people attending the Affiliate Summit conference for the first time.

(This Session is Open to all Pass Holders)


The Future of Content Monetization and Publishing
Session 1a
Location: Augustus I
Time: 11:00am – 12:00pm

Publishing is going through change but where it is now and what practical ethical steps can publishers take to increase revenue while improving content.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Content monetization

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

25 Ways You Can Improve Your Website
Session 1b
Location: Augustus V
Time: 11:00am – 12:00pm

Top 25 things webmasters should look at when building a site or evaluating their website performance. Attendees will leave with actionable items to improve their sites with easy to implement steps.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Newbies

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

CPA Phone Calls – Local Advertising Opportunity
Session 1c
Location: Emperors I
Time: 11:00am – 12:00pm

Online and Mobile Affiliate networks are represented new opportunities to tap into the $21.7B local advertising market with automatically distributed ad inventory powered by CPA Phone Calls.

Experience level: Advanced
Target audience: Networks
Niche/vertical: Pay-Per-Call

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

How to Quadruple Revenue Using Existing Traffic
Session 1d
Location: Emperors II
Time: 11:00am – 12:00pm

Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money.

Experience level: Beginners
Target audience: Affiliates/Publishers
Niche/vertical: Monetization

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Blogger Room
Location: Salerno
Time: 12:00pm – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Meet Market
Location: Forum Ballroom
Time: 12:00pm – 6:00pm
Exhibitor Move In: 9:00am – 12:00pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Meet Market.

Affiliate Meet Market at Affiliate Summit West 2009


Top Sponsor Meeting Room
Location: Sorrento
Time: 12:00pm – 6:00pm

The Top Sponsor Meeting Room is an area reserved for top sponsors to conduct meetings and get some work done. There will be tables, coffee and WiFi in the room. Admittance limited to Titanium, Diamond, Platinum, Gold, Silver and Bronze sponsors and their invited guests only.


Increasing Website Revenue by Driving Social Behaviors
Session 2a
Location: Augustus I
Time: 12:30pm – 1:30pm

Social media has changed how consumers research purchasing decisions (it’s not just Google search now). This session shows how affiliates can create & leverage social behaviors to increase revenue.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Social

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Making Money With Affiliate Programs for Beginners
Session 2b
Location: Augustus V
Time: 12:30pm – 1:30pm

A visually-rich presentation detailing the 5 industry players, 7 popular affiliate models, 5 tips for choosing profitable topics, 5 web development strategies and 10 tips to get on the fast track.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Training

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Are Your Affiliates Adding Value?
Session 2c
Location: Emperors I
Time: 12:30pm – 1:30pm

This session will help you determine if your affiliates are adding value to your company or poaching sales from your site through adware, PPC, SEO, email, coupons, and more.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Theft

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

SEO – Ask the Pros
Session 2d
Location: Emperors II
Time: 12:30pm – 1:30pm

Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.

Experience level: Intermediate
Target audience: Other
Niche/vertical: Search Engine Optimization

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Snack Break
Location: Neopolitan Ballroom I – IV
Time: 1:00pm – 3:00pm

(This Session is Open to Platinum and Diamond Pass Holders Only)


Effectively Monetizing Traffic with Daily Deals
Session 3a
Location: Augustus I
Time: 2:00pm – 3:00pm

Daily deals have exploded for affiliates over the last year. Learn from the advertiser perspective to the affiliate view to the stats and tracking surrounding daily deals.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Daily deals

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Community, Conversation, Conversion – Social Tips You Need
Session 3b
Location: Augustus V
Time: 2:00pm – 3:00pm

A clearly defined social strategy is integral to your success. Learn to set goals, identify key metrics, increase your market funnel, and turn micro-conversions into qualified marketable leads.

Experience level: Beginner, Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Social media

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Link Building – The Reality in Practice
Session 3c
Location: Emperors I
Time: 2:00pm – 3:00pm

Link building concepts, ideas and methods from the traditional whitehat tactics to the dark shadows of blackhat.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Link building

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Recruiting Non-Traditional Value Added Affiliates
Session 3d
Location: Emperors II
Time: 2:00pm – 3:00pm

Getting low values affiliates to join you program is easy. We’ll give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


SEO Clinic
Session 4a
Location: Augustus I
Time: 3:30pm – 4:30pm

The SEO Clinic is back! Have your website reviewed by four respected industry veterans to get tips and tricks for improving your organic search engine optimization efforts.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: SEO

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Affiliate Improv!
Session 4b
Location: Augustus V
Time: 3:30pm – 4:30pm

Four industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

Performance Tracking Technologies
Session 4c
Location: Emperors I
Time: 3:30pm – 4:30pm

In this session, Todd will detail the various methods for tracking performance-based relationships and outline the pros and cons of each tracking method.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)

The Growing Potential of Diversification and Innovation
Session 4d
Location: Emperors II
Time: 3:30pm – 4:30pm

Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Diversification

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Affiliate/Merchant Networking
Location: Neopolitan Ballroom III, IV
Time: 5:00pm – 6:00pm

As you enter the room, you will drop your business card in the Bingo Networking box. You will then be given a bingo card where you will write your name in the center square.

Next, you circulate with everyone throughout the room. To complete the bingo card, you will need to meet 24 other people, collect their business cards and have them write their names in the open squares.

Then, we will call off the names on the business cards that everyone dropped in the Bingo Networking box when they arrived. Regular bingo rules apply thereafter. The winner is the first person with five names in a row, either across, down or diagonally.

In addition to the prize for the winner of Bingo Networking, everybody that participates will walk away a winner, because everyone will be making new contacts while playing the game.

(Open to all attendees registered as Affiliates or Merchants)


Affiliate Summit Newcomer Program Meetup
Location: Neopolitan Ballroom III, IV
Time: 6:30pm – 7:30pm

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)


ShareASale Presents the “Under the Stars” Party
Location: Chateau Nightclub, Inside Paris Hotel
Time: 8:00pm – 12:00am

Join ShareASale at the Chateau Nightclub inside the Paris Hotel for our “Under the Stars” Party. We’ll be providing an open bar, desserts, dancing and more! All you will need is your invitation which can be picked up at the ShareASale Meet Market Table on Sunday afternoon. The party and open bar starts at 8pm and runs until Midnight – so make sure to get there early to take advantage of the great networking opportunity! Chateau Nightclub is located inside of the Paris Hotel, south of Flamingo Road on Las Vegas Boulevard.


Monday, January 9

Registration
Location: Registration Area
Time: 7:30am – 5:00pm


Early Bird Whiteboarding
Location: Emperors II
Time: 8:00am – 9:00am

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

(This Session is Open to all Pass Holders)


Continental Breakfast
Location: Forum Ballroom
Time: 9:00am – 10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)


Blogger Room
Location: Salerno
Time: 9:00am – 6:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Coffee Service
Location: Forum Ballroom
Time: 10:00am – 12:30pm and 2:00pm – 6:00pm


Exhibit Hall
Location: Octavious Ballroom
Time: 10:00am – 5:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.


Opening Remarks & Jon Spoelstra Keynote
Location: Augustus II, IV, VI
Time: 10:00am – 11:00am

(This Session is Open to All Pass Holders)


Top Sponsor Meeting Room
Location: Sorrento
Time: 10:00am – 5:00pm

The Top Sponsor Meeting Room is an area reserved for top sponsors to conduct meetings and get some work done. There will be tables, coffee and WiFi in the room. Admittance limited to Titanium, Diamond, Platinum, Gold, Silver and Bronze sponsors and their invited guests only.


Mastermind Groups Exposed: Success in Affiliate Marketing
Session 5a
Location: Augustus I
Time: 11:30am – 12:30pm

Although Mastermind Groups sound complicated and mysterious, they are an easy way to network with other Internet marketers regularly to grow your business. Learn why and how to start your own.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Mastermind

(This Session is Open to Platinum and Diamond Pass Holders Only)

Advanced Retargeting Tactics
Session 5b
Location: Augustus V
Time: 11:30am – 12:30pm

I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing

(This Session is Open to Platinum and Diamond Pass Holders Only)

Exit Strategies for Interactive Companies
Session 5c
Location: Emperors I
Time: 11:30am – 12:30pm

Interactive companies undoubtedly speculate about their preferred exit strategy. When to sell; when to make acquisitions; when to engage in strategic relationships.

Experience level: Intermediate
Target audience: Networks
Niche/vertical: Finance

(This Session is Open to Platinum and Diamond Pass Holders Only)

Advanced Affiliate Program Management & Analysis
Session 5d
Location: Emperors II
Time: 11:30am – 12:30pm

What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions.

Experience level: Intermediate, Advanced
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate program management

(This Session is Open to Platinum and Diamond Pass Holders Only)


Luncheon
Location: Forum Ballroom
Time: 12:30pm – 1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)


Killer Email and Social List Building Techniques
Session 6a
Location: Augustus I
Time: 2:00pm – 3:00pm

We’ll explore proven ways to optimize your marketing with email, from forms and autoresponders to social media and landing pages. These tactics and tips will help you grow your lists and profits.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Email

(This Session is Open to Platinum and Diamond Pass Holders Only)

Affiliates Under Fire: Next Steps, Best Practices
Session 6b
Location: Augustus V
Time: 2:00pm – 3:00pm

Recent FTC cases showed it will act against anyone imitating news sites or making false ad claims online. This session will help you review compliance and avoid federal/state law enforcement actions.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance

(This Session is Open to Platinum and Diamond Pass Holders Only)

Stop Doing it Wrong
Session 6c
Location: Emperors I
Time: 2:00pm – 3:00pm

Consumers drowning in false claims & spam are wary. Quality brands hesitate to invest in affiliates. Panelists will engage in open discussion with insights on why it pays more to sell with integrity.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Integrity

(This Session is Open to Platinum and Diamond Pass Holders Only)

The Importance of Effective Communication Flow
Session 6d
Location: Emperors II
Time: 2:00pm – 3:00pm

Merchants will learn the art of communicating and building strong relationships with publishers, to maximize the affiliates’ earning potential and in turn growing the merchant’s business.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Communication

(This Session is Open to Platinum and Diamond Pass Holders Only)


12 Out-Of-The-Box Affiliate Promotions
Session 7a
Location: Augustus I
Time: 3:30pm – 4:30pm

Inspire affiliate loyalty with unique, out-of-the-box affiliate bonus campaigns. Discuss the development, implementation, and analysis of these promotions!

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Promotional

(This Session is Open to Platinum and Diamond Pass Holders Only)

Digital Curation: What it Means to Affiliates
Session 7b
Location: Augustus V
Time: 3:30pm – 4:30pm

As consumers of content online, we know that there is simply too much of it. How do we know we’re reading the best information? That’s the role of a curator, and many of us are curators already.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Content

(This Session is Open to Platinum and Diamond Pass Holders Only)

Affiliate Marketing’s Role in Media Plans
Session 7c
Location: Emperors I
Time: 3:30pm – 4:30pm

A panel discussion on where Affiliate Marketing fits in most Media Plans. We’ll discuss perception versus reality in regards to value and accountability when compared to other marketing and metrics.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Online media

(This Session is Open to Platinum and Diamond Pass Holders Only)

Seven Secret Strategies for Enterpreneurial Success
Session 7d
Location: Emperors II
Time: 3:30pm – 4:30pm

Having built and sold two businesses and worked with 100s of entrepreneurs, Dush gives you the 7 key secrets to building successful sustainable businesses.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Strategy

(This Session is Open to Platinum and Diamond Pass Holders Only)


Ask the Experts Roundtable Discussions
Location: Neopolitan Ballroom III, IV
Time: 5:00pm – 6:00pm

(This Session is Open to All Pass Holders)

Ask the Experts Roundtable Discussions will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Ask the Experts Roundtables at Affiliate Summit West 2009


Affiliate Karaoke
Location: Neopolitan III-IV
Time: 9:00pm – Midnight

(This Event is Open to All Pass Holders)

Back by popular demand! Affiliate Karaoke is the ultimate stage that will give your amazing (or not so amazing) voice a chance to be heard. Channel your inner Astro or Susan Boyle and head on over for your chance at affiliate marketing stardom.


MaxBounty Presents The Affiliate Ball
Location: Crown Theater located at the Rio
Time: 9:30pm – Whenever

Must have a party pass (available at the Meet Market) or an Affiliate Summit badge to get in. The Affiliate Ball provides legendary recording artists to perform as our guests network and blow off steam in the best atmosphere possible. A HUGE name artist will be performing this year with lots of surprise guests.


Tuesday, January 10

Early Bird Whiteboarding
Location: Emperors II
Time: 8:00am – 9:00am

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.

(This Session is Open to all Pass Holders)


Registration
Location: Registration Area
Time: 8:00am – 3:00pm


Blogger Room
Location: Salerno
Time: 9:00am – 4:00pm

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Continental Breakfast
Location: Milano Ballroom
Time: 9:00am – 10:00am

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)


Coffee Service
Location: Milano Ballroom
Time: 10:00am – 12:30pm and 2:00pm – 6:00pm


Exhibit Hall
Location: Octavious Ballroom
Time: 10:00am – 4:00pm

(Exhibitors may set up beginning at 9:00am.)

Exhibit Hall map.


Pinnacle Awards & Eric Thomas Keynote
Location: Augustus II, IV, VI
Time: 10:00am – 11:15am

The sixth annual Affiliate Summit Pinnacle Awards will be presented prior to the keynote. These awards recognize exceptional performance in affiliate marketing.

(This Session is Open to All Pass Holders)


Top Sponsor Meeting Room
Location: Sorrento
Time: 10:00am – 4:00pm

The Top Sponsor Meeting Room is an area reserved for top sponsors to conduct meetings and get some work done. There will be tables, coffee and WiFi in the room. Admittance limited to Titanium, Diamond, Platinum, Gold, Silver and Bronze sponsors and their invited guests only.


Does Your Affiliate Program Have the Juice?
Session 8a
Location: Augustus I
Time: 11:30am – 12:30pm

We will review programs randomly or by suggestions to identify strengths and weaknesses. Merchants will learn what affiliates are looking for and affiliates will learn how to find the right merchants.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Merchant Reviews

(This Session is Open to Platinum and Diamond Pass Holders Only)

Driving Inbound Calls from Mobile Search
Session 8b
Location: Augustus V
Time: 11:30am – 12:30pm

More than 15% of searches take place on mobile. You’re losing money if you aren’t driving calls from mobile search. A panel of mobile experts will cover how you can get in on the action and earn more.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

(This Session is Open to Platinum and Diamond Pass Holders Only)

Partnering for Profits – Joint Ventures Uncovered!
Session 8c
Location: Emperors I
Time: 11:30am – 12:30pm

In today’s market, it’s virtually impossible to be an expert at everything. Learn ways to partner with others and use the relationships you already have to free up your time and make more money.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Joint venture

(This Session is Open to Platinum and Diamond Pass Holders Only)

How to Make B2sB Profitable
Session 8d
Location: Emperors II
Time: 11:30am – 12:30pm

Strategies for lead generation, B2sB product promotion, messaging and customer outreach, plus top 10 things affiliates can do to earn in B2sB.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: B2B

(This Session is Open to Platinum and Diamond Pass Holders Only)


Luncheon
Location: Milano Ballroom
Time: 12:30pm – 1:45pm

(Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only)


Affiliate Marketing in the Age of Social Media
Session 9a
Location: Augustus I
Time: 2:00pm – 3:00pm

A few years ago, affiliate marketing was all about building a Web site or launching a blog and gaining readership. Today it’s all about Facebook, Google Plus, Twitter. What are the NEW best practices?

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media

(This Session is Open to Platinum and Diamond Pass Holders Only)

Advanced Affiliate Recruitment Strategies
Session 9b
Location: Augustus V
Time: 2:00pm – 3:00pm

Advanced techniques that Affiliate Managers can use to recruit affiliates into their program.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruitment

(This Session is Open to Platinum and Diamond Pass Holders Only)

Go Mobile or Go Home!
Session 9c
Location: Emperors I
Time: 2:00pm – 3:00pm

2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

(This Session is Open to Platinum and Diamond Pass Holders Only)

How Credit Card Processing Impacts Conversion Rate
Session 9d
Location: Emperors II
Time: 2:00pm – 3:00pm

Your merchant processing might be holding back the true potential of your affiliate program. Learn how to increase conversions with better banking, fraud control, and small checkout tips.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Credit cards

(This Session is Open to Platinum and Diamond Pass Holders Only)


Closing Keynote from Jeremy Schoemaker
Location: Augustus II, IV, VI
Time: 3:30pm – 4:30pm

(This Session is Open to All Pass Holders)



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