The Performance Marketing Summit is taking place March 12, 2013 in New York City.
The one day conference will take place at the Baruch College Vertical Campus (site of Affiliate Summit Social Media in 2008 and the first Affiliate Summit in 2003).
Space will be limited to 200 people.
Performance Marketing Summit is an Affiliate Summit event.
Attendee Registration
Location: Room 14-220
Time: 9:00am – 12:00pm
Coffee Service
Location: Room 14-220
Time: 9:00am – 3:00pm
Opening Remarks
Location: Room 14-220
Time: 10:00am – 10:08am
- Scott Allan, SVP Global Marketing, Rakuten LinkShare (Twitter @linkshareblog)
Emancipate Yourself from Mental Slavery
Session 1
Location: Room 14-220
Time: 10:10am – 10:28am
It is scary to go out on your own to start a business. Hear my story of turning two bad experiences into a great lifestyle change.
- Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip)
Build a Better Program: Segmentation, Attribution & Motivation
Session 2
Location: Room 14-220
Time: 10:30am – 10:48am
How to properly segment your affiliates, build appropriate attribution models, and motivate them to provide the value that you want.
- Brian Littleton, President/CEO, ShareASale (Twitter @brianlittleton)
Advertising Technology Meets Performance Marketing
Session 3
Location: Room 14-220
Time: 10:50am – 11:08am
Performance marketing innovation opportunities from the advertising technology industry. Video, mobile, adservers, RTBs and automation platforms that can change the way you do business.
- Mike Buechele, Performance Marketer, Adalytical
Networking Break
Location: Room 14-220
Time: 11:10am – 11:28am
10 Effective Strategies for Driving Website Revenue
Session 4
Location: Room 14-220
Time: 11:30am – 11:48am
Discussing proven, effective strategies for driving website traffic and revenue through online marketing including: search, social, email, retargeting, referrals, sweepstakes, and more!
- Evan Weber, CEO, Experience Advertising (Twitter @experienceads)
Do Not Track vs. Affiliate Marketing
Session 5
Location: Room 14-220
Time: 11:50am – 12:08pm
As do not track (DNT) continues to gain steam, the affiliate marketing industry needs to consider the impact upon its business model if DNT should be become a reality and widely adopted.
- Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law)
Networking Luncheon
Location: Room 14-220
Time: 12:10pm – 1:08pm
Enjoy a wide selection of sandwiches, sides and snacks while you make new connections and grow your professional network.
How to Create a Content Creation Habit
Session 6
Location: Room 14-220
Time: 1:10pm – 1:28pm
What I learned about content creation while building a publishing platform: Why most bloggers fail, and how to form habits that make creating content as automatic as brushing your teeth.
- Scott Jangro, President, Shareist, Inc. (Twitter @jangro)
The Mobile and Social Engagement Story
Session 7
Location: Room 14-220
Time: 1:30pm – 1:48pm
We’ll explore how affiliates and other businesses are leveraging mobile and social networks to drive more leads and sales.
- Jonathan Stefansky, CEO, Viewbix (Twitter @jstefansky)
Should Last Clicks Still Rule?
Session 8
Location: Room 14-220
Time: 1:50pm – 2:08pm
Affiliate programs are getting a new look as brands get smarter about attribution. Find out today’s rules for attribution, determining affiliate value, and new ways to optimize an affiliate base.
- Robert Glazer, Managing Director, Acceleration Partners
Networking Break
Location: Room 14-220
Time: 2:10pm – 2:28pm
Behavior-Driven Gamification in Performance Marketing
Session 9
Location: Room 14-220
Time: 2:30pm – 2:48pm
Learn about the changing demands in the advertising industry as brands and agencies are looking towards new performance metrics.
- Boris Revsin, Founder & Executive Vice President, Dailybreak (Twitter @brevsin)
Rapid Media Buying at Massive Scale
Session 10
Location: Room 14-220
Time: 2:50pm – 3:08pm
Using specific case studies and examples, we will discuss exactly how affiliates can apply the same big data and RTB strategies used by big brands to quickly scale up media buy campaigns.
- Ilya Lichtenstein, CEO, MixRank (Twitter @ilyabot)
Elevator Pitches
Session 11
Location: Room 14-220
Time: 3:10pm – 3:28pm
Step up on stage to let the crowd know what you’re looking for (leads, affiliates, certain types of affiliate program).
- Missy Ward, Co-Founder, Affiliate Summit (Twitter @missyward)
Transparency and the Road to Success
Session 12
Location: Room 14-220
Time: 3:30pm – 3:48pm
As you heard today there’s a lot to consider when it comes to Performance Marketing. At the end of the day it’s all about relationships. Learn why a transparent approach is the best approach.
- Scott Allan, SVP Global Marketing, Rakuten LinkShare (Twitter @linkshareblog)
Cocktail Power Networking Hour (and a half)
Location: Rodeo Bar NYC (375 3rd Ave.)
Time: 4:30pm – 6:00pm
Join us for world famous Margaritas and Tex-Mex cuisine at NYC’s longest running Honky Tonk, as we finish up Performance Marketing Summit 2013 with some free-form networking.
Any questions? Send us an e-mail or call: 866-483-0167.
