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Performance Marketing Summit 2013...

Performance Marketing Summit 2013 Agenda

The Performance Marketing Summit is taking place March 12, 2013 in New York City.

Performance Marketing SummitThe one day conference will take place at the Baruch College Vertical Campus (site of Affiliate Summit Social Media in 2008 and the first Affiliate Summit in 2003).

Space will be limited to 200 people.

Performance Marketing Summit is an Affiliate Summit event.

Attendee Registration
Location: Room 14-220
Time: 9:00am – 12:00pm


Coffee Service
Location: Room 14-220
Time: 9:00am – 3:00pm


Opening Remarks
Location: Room 14-220
Time: 10:00am – 10:08am


Emancipate Yourself from Mental Slavery
Session 1
Location: Room 14-220
Time: 10:10am – 10:28am

It is scary to go out on your own to start a business. Hear my story of turning two bad experiences into a great lifestyle change.


Build a Better Program: Segmentation, Attribution & Motivation
Session 2
Location: Room 14-220
Time: 10:30am – 10:48am

How to properly segment your affiliates, build appropriate attribution models, and motivate them to provide the value that you want.


Advertising Technology Meets Performance Marketing
Session 3
Location: Room 14-220
Time: 10:50am – 11:08am

Performance marketing innovation opportunities from the advertising technology industry. Video, mobile, adservers, RTBs and automation platforms that can change the way you do business.


Networking Break
Location: Room 14-220
Time: 11:10am – 11:28am


10 Effective Strategies for Driving Website Revenue
Session 4
Location: Room 14-220
Time: 11:30am – 11:48am

Discussing proven, effective strategies for driving website traffic and revenue through online marketing including: search, social, email, retargeting, referrals, sweepstakes, and more!


Do Not Track vs. Affiliate Marketing
Session 5
Location: Room 14-220
Time: 11:50am – 12:08pm

As do not track (DNT) continues to gain steam, the affiliate marketing industry needs to consider the impact upon its business model if DNT should be become a reality and widely adopted.


networking lunch
Networking Luncheon
Location: Room 14-220
Time: 12:10pm – 1:08pm
Enjoy a wide selection of sandwiches, sides and snacks while you make new connections and grow your professional network.


How to Create a Content Creation Habit
Session 6
Location: Room 14-220
Time: 1:10pm – 1:28pm

What I learned about content creation while building a publishing platform: Why most bloggers fail, and how to form habits that make creating content as automatic as brushing your teeth.


The Mobile and Social Engagement Story
Session 7
Location: Room 14-220
Time: 1:30pm – 1:48pm

We’ll explore how affiliates and other businesses are leveraging mobile and social networks to drive more leads and sales.


Should Last Clicks Still Rule?
Session 8
Location: Room 14-220
Time: 1:50pm – 2:08pm

Affiliate programs are getting a new look as brands get smarter about attribution. Find out today’s rules for attribution, determining affiliate value, and new ways to optimize an affiliate base.


Networking Break
Location: Room 14-220
Time: 2:10pm – 2:28pm


Behavior-Driven Gamification in Performance Marketing
Session 9
Location: Room 14-220
Time: 2:30pm – 2:48pm

Learn about the changing demands in the advertising industry as brands and agencies are looking towards new performance metrics.


Rapid Media Buying at Massive Scale
Session 10
Location: Room 14-220
Time: 2:50pm – 3:08pm

Using specific case studies and examples, we will discuss exactly how affiliates can apply the same big data and RTB strategies used by big brands to quickly scale up media buy campaigns.


Elevator Pitches
Session 11
Location: Room 14-220
Time: 3:10pm – 3:28pm

Step up on stage to let the crowd know what you’re looking for (leads, affiliates, certain types of affiliate program).


Transparency and the Road to Success
Session 12
Location: Room 14-220
Time: 3:30pm – 3:48pm

As you heard today there’s a lot to consider when it comes to Performance Marketing. At the end of the day it’s all about relationships. Learn why a transparent approach is the best approach.


Cocktail Power Networking Hour (and a half)
Location: Rodeo Bar NYC (375 3rd Ave.)
Rodeo Bar NYCTime: 4:30pm – 6:00pm

Join us for world famous Margaritas and Tex-Mex cuisine at NYC’s longest running Honky Tonk, as we finish up Performance Marketing Summit 2013 with some free-form networking.


Any questions? Send us an e-mail or call: 866-483-0167.

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