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Affiliate Summit West 2014 Agenda

Affiliate Summit West 2014 took place January 12-14, 2014 at Paris Las Vegas.

Affiliate Summit West 2014This three day conference included an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

Any conference questions? Send us an e-mail or call: 417-2SUMMIT (278-6648).

See the Affiliate Summit West 2014 photos.

Speakers | Agenda | Travel | Exhibitors/Sponsors | Newcomers | Register

Sat, Jan 11, 2014

Early Check-in @ Paris Foyer
4:00 pm – 8:00 pm

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately on Sunday when the show opens!


Sun, Jan 12, 2014

Booth Setup @ Rivoli
8:00 am – 6:00 pm

Companies with booths in the exhibit hall on the Monday and Tuesday of Affiliate Summit can setup their booths during this period.


Check-in @ Paris Foyer
8:00 am – 6:00 pm

Pick up your conference badge and attendee bag, and get started with Affiliate Summit.


First Timers Orientation for Affiliate Summit @ Champagne Ballroom 1
10:00 am – 10:45 am

Experience level: Beginner
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: Networking

• Shawn Collins, Co-founder, Affiliate Summit (Twitter @affiliatetip)

(This Session is Open to all Pass Holders)


Session 1a: 30 Real Life Examples Of Affiliate Tools & Strategies @ Champagne Ballroom 1
11:00 am – 12:00 pm

A look at the vast array of affiliate tools available to publishers, complete with commentary on strategy and screenshots of each tool.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Tools

• Chad Waite, Marketing Manager, AvantLink.com (Twitter @ChadW8)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Session 1b: Get Compliant. Get Conversions! @ Champagne Ballroom 4
11:00 am – 12:00 pm

Learn how to keep your landing pages clean and your business out of the FTC spotlight! This interactive session will review pages and provide tips on how to make compliant pages that still convert.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: Compliance

• Amber Paul, VP, Business Development, GlobalWide Media (Twitter @ambspaul) (Moderator)
• Sarah de Diego, Attorney, De Diego Law
• Blaine LaBron, Director of Affiliate Marketing, One Technogies, LP (Twitter @blainelabron)
• Nate Seibert, Media Coordinator, Madrivo Media LLC.

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Session 1c: Writing Pages to Rank in the Search Engines @ Versailles Ballroom 1 & 2
11:00 am – 12:00 pm

Have you heard a rumor that Google hates affiliate sites? Learn to create SEO friendly pages.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: SEO

• Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @rollerblader)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Session 1d: Finding the Golden Nuggets in Mature Affiliate Programs @ Versailles Ballroom 3 & 4
11:00 am – 12:00 pm

Find the “golden nuggets” of growth opportunity using data available only with mature affiliate programs. See 10 actual examples in this sequel to “Growing a Mature Affiliate Program.”

Experience level: Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Program Growth

• Jeannine Crooks, Senior Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator)
• Mike Allen, President, Shopping-Bargains (Twitter @mta1)
• Rick Gardiner, CEO, iAffiliate Management (Twitter @rickgardiner)
• John LoBrutto, Director of Affiliate Partnerships, 1&1 Internet, Inc (Twitter @1and1affiliate)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Blogger Lounge @ Burgundy
12:00 pm – 6:00 pm

The Blogger Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Diamani will be the BlogMistress of the Affiliate Summit Blogger Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

• Heather Diamani, Owner, Blendhappy (Twitter @blendhappy)


Meet Market @ Concorde
12:00 pm – 6:00 pm

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services.

Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.


Exhibitor Move In: 9:00am – 12:00pm


Session 2a: Secrets of Top Six Figure Bloggers @ Champagne Ballroom 1
12:30 pm – 1:30 pm

A panel with some of the top bloggers in the game, discussing everything from blogging, monetization, product creation and how to become an authority within your niche.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Blogging

• Syed Balkhi, Founder, WPBeginner.com (Twitter @wpbeginner) (Moderator)
• John Chow, Titles Are For Wimps, John Chow dot Com (Twitter @johnchow)
• Zac Johnson, CEO, MoneyReign, Inc. (Twitter @moneyreign)
• John Rampton, Editor, Search Engine Journal (Twitter @JohnRampton)

(This session is open to VIP and All Access pass holders only)


Session 2b: Affiliate Marketing On Facebook @ Champagne Ballroom 4
12:30 pm – 1:30 pm

Learn the foundations of affiliate marketing on Facebook. There will be free tools for everyone in attendance, and the tactical strategies to a 1,000% ROI campaign that you can implement today.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Facebook

• Jeremy Schoemaker, MFCEO, PAR Program.com (Twitter @shoemoney) (Moderator)
• JJ Alan, CEO/President, Creative Ventures Media
• Ian Fernando, Founder, IANternet Media (Twitter @ianternet)
• Rohail Rizvi, Owner, Riz Media, Inc. (Twitter @rohailr)

(This session is open to VIP and All Access pass holders only)


Session 2c: Marketing Your Business with Data, Rather than Feelings @ Versailles Ballroom 1 & 2
12:30 pm – 1:30 pm

Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive efforts in your marketing processes, on site optimization, and social media.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Data

• James Thompson, Co-Founder, Daft Labs (Twitter @jtgraphic) (Moderator)
• Ashley Coombe, Internet Marketing Consultant, dobizLo (Twitter @ashleybcoombe)
• Bhavik Modi, Owner, Inkdatabase.com (Twitter @Bhavik_modi)
• Shannon Vogel, Owner, The Be Scene (Twitter @thebescene)

(This session is open to VIP and All Access pass holders only)


Session 2d: Coupon Sites: Is There Life After RetailMeNot’s IPO? @ Versailles Ballroom 3 & 4
12:30 pm – 1:30 pm

RetailMeNot went public last year with a market cap exceeding $1.5 billion. Is there hope for existing coupon sites? Should you consider starting a new site. How else is the coupon space changing?

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Coupons

• David Lewis, Director, Business Development, Shopzilla (Twitter @thedavidlewis) (Moderator)
• Heath Bradbury, eBusiness Marketing Manager, Advance Auto Parts (Twitter @HeathBradbury)
• Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)
• David Perez, Co-Founder & CMO, Convertro (Twitter @daveperez)
• Steve Schaffer, Founder and CEO, Offers.com (Twitter @steveschaffer)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


VIP & All Access Snack Break @ Champagne Ballroom 2 & 3
1:00 pm – 3:00 pm

Take a break from the networking and education for some snacks and drinks in a relaxed networking environment.

(This Event is Open to VIP and All Access Pass Holders with Snack Tickets Only)


Session 3a: SEO Site Reviews & Q&A @ Champagne Ballroom 1
2:00 pm – 3:00 pm

The panel will help you get your SEO questions answered and search engine optimization strategy, as an affiliate or a merchant, formed.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: SEO

• Kenny Hyder, Founder, Hyder Media (Twitter @kennyhyder) (Moderator)
• Ben Cook, President, SEOcoaches (Twitter @skitzzo)
• Michael Martin, Senior SEO Manager, Covario Inc. (Twitter mobile__martin)
• Roger Montti, Owner, martinibuster.com (Twitter @martinibuster)

(This session is open to VIP and All Access pass holders only)


Session 3b: Generating Massive Traffic and Profit Using Facebook Pages @ Champagne Ballroom 4
2:00 pm – 3:00 pm

Learn how I use Facebook Pages to reach over a million people a day for free and where I funnel that traffic to make money. Seriously, this is better than the other session you’re considering.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Facebook

• Luke Kling, Director of Marketing, PeerFly, Inc. (Twitter @LukePeerFly)

(This session is open to VIP and All Access pass holders only)


Session 3c: The Link Economy: Exploring the Economic Power of Links @ Versailles Ballroom 1 & 2
2:00 pm – 3:00 pm

The link economy, the market of buying & selling links, is young & woefully inefficient, but due to new optimization tech that harness the economic power of links the future of affiliation is changing.

Experience level: Beginner
Target audience: Network
Niche/vertical: Affiliation

• Oliver Roup, CEO, VigLink (Twitter @VigLink)

(This session is open to VIP and All Access pass holders only)


Session 3d: 5 Steps to Accelerate Your Affiliate International Expansion @ Versailles Ballroom 3 & 4
2:00 pm – 3:00 pm

Replicating the home country model may not always be the best solution when going international. Learn about the key aspects that you should consider when launching an international affiliate project.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: International

• Cristian Miculi, Sr. Affiliate Marketing Manager, Avangate (Twitter @affiliatedoc)

(This session is open to VIP and All Access pass holders only)


Session 4a: How Video Marketing Drives Sales @ Champagne Ballroom 1
3:30 pm – 3:48 pm

Session will provide an overview of the video marketing ecosystem, including metrics and monetization. Attendees will also learn how they can drive sales and generate value with digital video.

Experience level: Beginner
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Video

• Steve Winterhalter, Vice President Business Development, Coull (Twitter @S__Winterhalter)

(This session is open to VIP and All Access pass holders only)


Session 4b: How to Diversify Your Affiliate Portfolio for Better Results @ Champagne Ballroom 4
3:30 pm – 3:48 pm

Learn how to identify new affiliate types to save money while driving higher value incremental sales. This session will show how to recruit affiliates who can get you that beloved first time customer.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Growth

• Sarah Bundy, Founder & CEO, All Inclusive Marketing (Twitter @svbundy)

(This session is open to VIP and All Access pass holders only)


Session 4c: Sexy Search Results @ Versailles Ballroom 1 & 2
3:30 pm – 3:48 pm

Learn how to create search listings that compel people to click through. Discover the 5 factors you can change to get more traffic and sales from organic search.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: SEO

• Jeremy Palmer, President, Palmer Digital Assets (Twitter @jeremypalmer)

(This session is open to VIP and All Access pass holders only)


Opening Remarks & Elevator Pitches @ Champagne Ballroom 1
4:30 pm – 5:30 pm

Step up on stage to let the crowd know what you’re looking for (leads, affiliates, certain types of affiliate program).

• Marty Fahncke, President, FawnKey and Associates (Twitter @FawnKey)

(This session is open to Networking Plus, VIP, and All Access Pass Holders)


Newcomer Program Meetup @ Bordeaux
6:30 pm – 7:30 pm

The Affiliate Summit Newcomer Program helps connect first time attendees with Affiliate Summit veterans.

Conference veterans volunteer their time to share their past experience ideas and information to help newcomers optimize their time at the conference.

This is an opportunity for those first time attendees and conference veterans to meet.

• Heather Diamani, Owner, Blendhappy (Twitter @blendhappy)

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)


Mon, Jan 13, 2014

Check-in @ Paris Foyer
7:30 am – 5:30 pm

Pick up your conference badge and attendee bag, and get started with Affiliate Summit.


Blogger Lounge @ Burgundy
8:30 am – 6:00 pm

The Blogger Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network.

Heather Diamani will be the BlogMistress of the Affiliate Summit Blogger Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

• Heather Diamani, Owner, Blendhappy (Twitter @blendhappy)


Buffet Breakfast @ Concorde
9:00 am – 10:00 am

(Breakfast is open to VIP and All Access pass holders with breakfast tickets only)


Coffee Service @ Concorde
10:00 am – 12:30 pm

Get some caffeine and take advantage of the tables and WiFi to have meetings or catch up on work.


Exhibit Hall @ Rivoli
10:00 am – 5:00 pm

Meet with a wide selection of affiliate programs, networks, affiliate program managers, and vendors.

(Exhibitors may set up beginning at 9:00am.)


Session 5a: Advertisers: Take Your Lead Gen Beyond the Desktop @ Champagne Ballroom 1
10:00 am – 11:00 am

Advertisers: it’s time to take your lead-gen campaigns beyond the desktop and onto mobile and tablet devices. Discover strategies on how to mobilize your offers and track across various mobile traffic.

Experience level: Beginner
Target audience: Merchant/Advertiser
Niche/vertical: Mobile Advertising

• Alex Tsatkin, Vice President, Mobile, Matomy Media Group (Twitter @tsatkin)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Session 5b: Your Baby Is Ugly: Rapid-fire Live Landing Page Critiques @ Champagne Ballroom 4
10:00 am – 11:00 am

Your landing page stinks – its just a question of degree. Bring your URL and noted author and Conversion Rate Optimization expert Tim Ash will give you some quick and actionable conversion help.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Conversion Rate Optimization

• Tim Ash, CEO, SiteTuners (Twitter @tim_ash)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Session 5c: Grill the Affiliate Manager: Questions You Want Answered @ Versailles Ballroom 1 & 2
10:00 am – 11:00 am

In-house and outsourced program managers take the hot seat to answer questions about commissions, promotions, recruitment, coupon sites, communication, and more. Nothing is off-limits!

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Affiliate Management

• Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia) (Moderator)
• Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla)
• Mike Nunez, CEO, AffiliateManager.com (Twitter @MikeNunez)
• Rebecca Pollard, Marketing Specialist, Pet360, Inc. (Twitter @RebeccaP_Pet360)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Session 5d: Beyond Affiliate Income: Diversification in the Industry @ Versailles Ballroom 3 & 4
10:00 am – 11:00 am

The affiliate landscape has changed dramatically in the past few years. Use your skills, industry knowledge & unique competitive advantage to diversify your income within the affiliate industry.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Diversification

• Joe Sousa, Affiliate Coordinator, Fanatics, Inc. (Twitter @drcool73) (Moderator)
• Robert Adler, President, The Link Builders, LLC (Twitter @Bofu2U)
• Eric Nagel, PHP Programmer, ericnagel.com (Twitter @ericnagel)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Opening Remarks & Keynote @ Champagne Ballroom 2 & 3
11:15 am – 12:15 pm

Get an overview of the day ahead, as well as hearing the keynote address.

• Marty Fahncke, President, FawnKey and Associates (Twitter @FawnKey)
• Steve Denton, Vice President of Marketing Solutions, eBay Enterprise (Twitter @eBayEnterprise)

(This session is open to all pass holders)


Luncheon Buffet @ Concorde
12:30 pm – 1:45 pm
(Lunch is open to VIP and All Access pass holders with lunch tickets only)


Coffee Service @ Concorde
2:00 pm – 6:00 pm

Get some caffeine and take advantage of the tables and WiFi to have meetings or catch up on work.


Session 6a: Mobile Display: How to Make Money Off of Such a Tiny Screen @ Champagne Ballroom 1
2:00 pm – 3:00 pm

RTB, DSP, Ad Networks, Ad Exchanges, SSP, Trading Desks, and more! Learn how to navigate the tricky mobile display landscape and generate profits for you and your clients.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Mobile

• Brett Kaufman, VP of Mobile, Double Positive (Twitter @brettmkaufman)

(This session is open to VIP and All Access pass holders only)


Session 6b: The Top 5 Affiliate Management Myths Debunked @ Champagne Ballroom 4
2:00 pm – 3:00 pm

Four top producing affiliate managers dispel the myths and mysteries of program management and show a clear, grounded path to doing it right.

Experience level: Beginner
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Management

• Kim Rowley, CEO, Key Internet Marketing, Inc. (Twitter @kimarketing) (Moderator)
• Vanessa Branco, Founder, Versa9 (Twitter @vanbranc)
• Amy Ely, Ecommerce Acquisition Manager, Under Armour (Twitter @aely)
• Karen McMahon, Affiliate Marketing Strategist, TheAffiliateWhisperer (Twitter @Aff_Whisperer)
• Kim Salvino, Director of Publisher Development, Chateau 20 (Twitter @kim_Salvino)

(This session is open to VIP and All Access pass holders only)


Session 6c: 22 Effective Ways to Recruit Quality Affiliates @ Versailles Ballroom 1 & 2
2:00 pm – 3:00 pm

There is an array of ways advertisers may recruit new affiliates. Unfortunately, most use only a few. This session will equip you with a rich arsenal of methods and tools to recruit quality affiliates.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Affiliate Recruitment

• Geno Prussakov, CEO & Founder, AM Navigator LLC (Twitter @ePrussakov)

(This session is open to VIP and All Access pass holders only)


Session 6d: Why Compliance is a Tough Pill to Swallow – Nutraceuticals @ Versailles Ballroom 3 & 4
2:00 pm – 3:00 pm

Discussion of strategies for manufacturers and marketers of nutraceuticals to avoid both FTC and FDA scrutiny, as well as recent FDA warning letters and trending enforcement tactics.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Compliance

• David Graff, General Counsel and Privacy Officer, 50onRed (Twitter @50onRed)
• Rachel Hirsch, Senior Associate, Ifrah PLLC (Twitter @FTCLawyer)

(This session is open to VIP and All Access pass holders only)


Session 7a: Super Affiliate Publishing with WordPress @ Champagne Ballroom 1
3:30 pm – 4:30 pm

Learn how super affiliates use WordPress to easily publish large amounts of content. Product-feeds, site cloning and other WP strategies can help you scale your business and increase your bottom-line.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: WordPress

• Ben Metcalfe, Co-Founder, WP Engine (Twitter @wpengine)
• David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

(This session is open to VIP and All Access pass holders only)


Session 7b: It’s Not Just List Size, But What You DO With It @ Champagne Ballroom 4
3:30 pm – 4:30 pm

Reality check: With email and social, size doesn’t guarantee success. To really drive results, you need awesome content. Learn how to get it and use it to increase your list size and sales.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Content

• Hunter Boyle, Sr Business Development Mgr, AWeber (Twitter @hunterboyle)

(This session is open to VIP and All Access pass holders only)


Session 7c: Ensuring Incremental Growth in Any Affiliate Program @ Versailles Ballroom 1 & 2
3:30 pm – 4:30 pm

Learn specific tips on growing an affiliate program incrementally by empowering high-value affiliates, focusing on the program’s bottom line, removing channel overlap, and monitoring for fraud.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Growth

• Robert Glazer, Managing Director, Acceleration Partners (Twitter @accelerationpar) (Moderator)
• David Naffziger, CEO, BrandVerity (Twitter @davenaff)

(This session is open to VIP and All Access pass holders only)


Session 7d: Generating Affiliate Income with a Branded Blog @ Versailles Ballroom 3 & 4
3:30 pm – 4:30 pm

Everyone tells bloggers to “build a brand” – but how? In this session, affiliate veteran Rae Hoffman will discuss the ins and outs of building a branded blog and increasing its affiliate income.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Affiliate Marketing

• Rae Hoffman, CEO, PushFire (Twitter @sugarrae)

(This session is open to VIP and All Access pass holders only)


Session 8a: Internal Advertiser Platforms & What it Means to Affiliates @ Champagne Ballroom 1
4:40 pm – 4:58 pm

We will explore why Groupon built out it’s own internal platform along with looking at the tools we created within the platform to help make it easy for affiliates to be successful.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Platforms

• Steve Manes, Head of Affiliate Marketing – North America, Groupon

(This session is open to VIP and All Access pass holders only)


Session 8b: It’s a Small World After All – Expanding Internationally @ Champagne Ballroom 4
4:40 pm – 4:58 pm

International expansion is a core strategy in broadening the reach of your product. In a World that’s smaller than ever, is your backend set up to successfully capture and retain global consumers?

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: International

• Melissa Filipkowski, Advertising Director, Clickbooth.com, LLC (Twitter @MellyFlip)

(This session is open to VIP and All Access pass holders only)


Session 8c: Best Practices for Leveraging Coupons in Affiliate Channels @ Versailles Ballroom 1 & 2
4:40 pm – 4:58 pm

Learn best practices used by Affiliate Managers who effectively leverage coupons with affiliates. From the right affiliates to complete reporting, see what it takes to execute a profitable campaign.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Coupons

• Rachel Honoway, CEO, For Me To Coupon (Twitter @rachelhonoway)

(This session is open to VIP and All Access pass holders only)


Session 8d: Targeting Your Customers Using Google+ @ Versailles Ballroom 3 & 4
4:40 pm – 4:58 pm

Don’t be a spammer on Google+. Learn how to use Google+ the right way to drive traffic to your affiliate products. You’ll learn the key ways to use Google+.

Experience level: Advanced
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Google+

• Kim Beasley, CEO & Social Media Strategist, Kim Beasley Consulting (Twitter @kimbeasley)

(This session is open to VIP and All Access pass holders only)


Ask the Experts Roundtables @ Champagne Ballroom 2 & 3
5:00 pm – 6:00 pm

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Handpicked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

• 3 Innovative Things Your Competitors Did in 2013: Debbie Bookstaber, Owner, Element Associates (Twitter @buzzmommy)
• Current Situation of Affiliate Marketing in Europe: Adam Opuchlik, Director Product Development, Traffective GmbH
• FTC Compliance Tips for 2014: Bill Rothbard, Attorney, Law Offices of William I. Rothbard
• High-Octane Outsourcing for Productivity and Profits: Nick Loper, Chief Side Hustler, SideHustleNation.com (Twitter @nloper)
• How to Create Quality Links Using Community Outreach: Lance Bachmann, President, 1seo.com (Twitter @1seocom)
• How to Niche Market on POF: Tips for 100%+ ROI: Benjamin Louie, Senior Account Manager, PlentyOfFish Media (Twitter @benpof)
• How to Talk to Bloggers: Jessica Severson, Blogger, Don’t Mind the Mess (Twitter @jessicaesquire)
• The Case for Reactivation Over Finding New Affiliates: Christopher Park, Affiliate/Partnerships Manager, Blair.com (Twitter @BLAIRAffiliates)
• User Generated Reviews: Earn Traffic, Trust and Conversions: Corey Post, Founder, Content and Contests (Twitter @coreypost)

(This session is open to all pass holders)


Tues, Jan 14, 2014

Check-in @ Paris Foyer
8:00 am – 3:00 pm

Pick up your conference badge and attendee bag, and get started with Affiliate Summit.


Blogger Lounge @ Burgundy
Jan 14 @ 8:30 am – 4:00 pm

The Blogger Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network.

Heather Diamani will be the BlogMistress of the Affiliate Summit Blogger Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

• Heather Diamani, Owner, Blendhappy (Twitter @blendhappy)


Buffet Breakfast @ Concorde
9:00 am – 10:00 am

(Breakfast is open to VIP and All Access pass holders with breakfast tickets only)


Coffee Service @ Concorde
10:00 am – 12:30 pm

Get some caffeine and take advantage of the tables and WiFi to have meetings or catch up on work.


Exhibit Hall @ Rivoli
10:00 am – 4:00 pm

Meet with a wide selection of affiliate programs, networks, affiliate program managers, and vendors.

(Exhibitors may set up beginning at 9:00am.)


Session 9a: Transitioning to Working At Home: Your Questions Answered @ Champagne Ballroom 1
10:00 am – 11:00 am

Considering working from home? Join this panel of accomplished entrepreneurs with over 30 years of combined work at home experience for a lively discussion about how you can do it too.

Experience level: Beginner
Target audience: Affiliate/Publisher
Niche/vertical: Productivity

• Shannon Weidemann, Owner, Marketingelf (Twitter @marketingelf) (Moderator)
• Deborah Carney, Founder, Team Loxly (Twitter @loxly)
• Karen Garcia, CEO, GTO Management (Twitter @gtoman)
• Scott Jangro, President, Shareist (Twitter @jangro)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Session 9b: Getting Out of Irons: Re-Setting Your Course @ Champagne Ballroom 4
10:00 am – 11:00 am

An obstacle or opportunity causes your ship to change course… how do you remain afloat? Gain insight into how advertisers and networks are evolving and what publishers can do to stay the course.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Strategy

• Brian Marcus, Director, Global eBay Partner Network, eBay, Inc. (Twitter @eBayPartnerNet)

(This session is open to VIP and All Access pass holders only)


Session 9c: Beat the Competition With the Right Intelligence Tools @ Versailles Ballroom 1 & 2
10:00 am – 11:00 am

How merchants can provide affiliates with the same competitive intelligence smarts that top marketers deploy on paid / organic search and display ads, plus the impact of PLA’s on affiliate page rank.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Advertising Intelligence

• Greg Shepard, CEO, AffiliateTraction (Moderator)
• Max Teitelbaum, COO, WhatRunsWhere (Twitter @maxteitelbaum)
• Lori Weiman, CEO, The Search Monitor, LLC (Twitter @Searchmonitor)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Session 9d: Update from the Performance Marketing Association @ Versailles Ballroom 3 & 4
10:00 am – 11:00 am

The PMA is the industry’s leading advocate and a valuable resource to you. Hear from its leadership about key initiatives such as the nexus tax, standards/best practices, PMA Councils and more.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser, Network
Niche/vertical: Affiliate Marketing

• Gary Kibel, Partner, Davis & Gilbert LLP (Twitter @GaryKibel_law)
• Rebecca Madigan, Executive Director, Performance Marketing Association (Twitter @pmassociation)

(This session is open to Networking Plus, VIP, and All Access pass holders only)


Opening Remarks & Keynote @ Champagne Ballroom 2 & 3
11:15 am – 12:15 pm

The eighth annual Affiliate Summit Pinnacle Awards will be presented. These awards recognize exceptional performance in affiliate marketing.

Also, get an overview of the day ahead, as well as hearing the keynote address.

• Marty Fahncke, President, FawnKey and Associates (Twitter @FawnKey)
• Derek Flanzraich, Founder & CEO, Greatist (Twitter @thederek)

(This session is open to all pass holders)


Luncheon Buffet @ Concorde
12:30 pm – 1:45 pm

(Lunch is open to VIP and All Access pass holders with lunch tickets only)


Coffee Service @ Concorde
2:00 pm – 4:00 pm

Get some caffeine and take advantage of the tables and WiFi to have meetings or catch up on work.


Networking Pub Crawl @ Rivoli
2:00 pm – 4:00 pm

Refer to your Pub Crawl map of participating sponsors and visit each one for great networking opportunities and, of course, free beer.


Session 10a: The Power of Asking: The Simplest Way to Increase Revenue @ Champagne Ballroom 1
2:00 pm – 3:00 pm

Publishers and merchants are always trying to come up with ways to increase revenue. Surprisingly, an oft overlooked opportunity is to simply ASK. We will discuss real examples and strategies.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Revenue

• Paul Schroader, President, PS Web Solutions, Inc. (Twitter @pswebs) (Moderator)
• Joseph Hansen, CEO, Evolved Group (Twitter @entremarketer)
• Travis Hopkins, Merchant Relationship Manager, DBG Loyalty (Twitter @seaturkey)
• Travis Jacobson, Affiliate Manager, Blue Host

(This session is open to VIP and All Access pass holders only)


Session 10b: Buying and Selling Websites @ Champagne Ballroom 4
2:00 pm – 3:00 pm

Expanding your affiliate business through website acquisitions and sales? Our experts will provide detailed strategies for buying and selling websites guaranteed to maximize your revenue potential.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Buying/Selling Websites

• Chuck Mullins, Owner, CashForYourSite.com (Twitter @chuckiii33) (Moderator)
• David Gass, President, Jump Profit, Inc. (Twitter @davidgass)
• Jason Yelowitz, Senior Business Adviser, Quiet Light Brokerage Inc.

(This session is open to VIP and All Access pass holders only)


Session 10c: How to Improve the Affiliate-Advertiser Relationship @ Versailles Ballroom 1 & 2
2:00 pm – 3:00 pm

Can affiliates and advertisers ever get along? This panel examines how to improve the relationship to achieve common goals and the types of advertiser campaigns that work best for affiliates.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Relationships

• Daryl Colwell, Senior Vice President, Matomy Media Group (Twitter @dhcolwell) (Moderator)
• Eric Evans, Director, HyperTarget Marketing
• David Smith, Media Acquisition, United States, Caesars Interactive Entertainment
• Drew Thorne-Thomsen, VP, BD, RingRevenue (Twitter @drewtt)

(This session is open to VIP and All Access pass holders only)


Session 10d: Promoting Software Isn’t Dead @ Versailles Ballroom 3 & 4
2:00 pm – 3:00 pm

The panel looks beyond PPC to discuss new ways of promoting software, and how to make money through toolbars, free software, bundling, cross sells in the cart, post download offers and white labels.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Software

• Breanne Storey, Manager of AffiliateWire, RevenueWire (Twitter @breannestorey) (Moderator)
• Chris Dykstra, VP Business Development & Sales, Red Brick Media
• Paul Herdsman, COO, Inbound Call Experts
• Phil Schnyder, Director Online Business Development, Avanquest Software (Twitter @philschnyder)

(This session is open to VIP and All Access pass holders only)


Session 11a: Mobile RTB – How to Hyper-Target on DSPs @ Champagne Ballroom 1
3:10 pm – 3:28 pm

Come learn how to most efficiently use mobile DSPs to hyper-target and hyper-optimize your campaigns. Get tips, tricks, and advice on which platforms and tools to use for different campaign types.

Experience level: Intermediate
Target audience: Affiliate/Publisher, Merchant/Advertiser
Niche/vertical: Mobile

• Tom Desaulniers, President, Go2mobi

(This session is open to VIP and All Access pass holders only)


Session 11b: Email Marketing 3.0 Adapting to Mobile 1st World @ Champagne Ballroom 4
3:10 pm – 3:28 pm

Most emails are opened on mobile devices but email marketers still send desktop optimized emails. Affiliates should think mobile first.

Experience level: Intermediate
Target audience: Affiliate/Publisher
Niche/vertical: Mobile

• Frank Kasimov, Co-Founder, LeadsMarket.com (Twitter @leadsmarketcom)

(This session is open to VIP and All Access pass holders only)


Closing Cocktail Reception @ Concorde
3:45 pm – 4:45 pm

Come to network at the closing cocktail reception – have a couple drinks and meet with new and old Affiliate Summit friends for one last chat before everybody goes on their way.
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