David Naffziger

David Naffziger is President and CEO of BrandVerity, a firm that detects abuse and fraud in online advertising. BrandVerity’s first service, PoachMark, provides a complete PPC trademark monitoring solution for merchants, affiliate program managers and affiliate networks. PoachMark currently monitors over 200 affiliate programs on behalf of leading brands and agencies. David was formerly the VP of Engineering at Judy’s Book, an online local search company. Prior to Judy’s Book, David co-founded and ran the Internet geolocation technology team at Quova, the provider of Internet geolocation technology to Google, Yahoo and MSN. The search engines use Quova’s technology to geotarget PPC advertisements, while e-commerce merchants use Quova’s technology to combat transaction fraud. David received his BS from MIT.