Erik currently runs Business Development for WizeCommerce (aka Nextag) where he is responsible for partnerships, the affiliate program and new business development. With over 15 years of experience in retail and online marketing, Erik has a long history in online partner referral marketing both as an affiliate and as a merchant.Erik has worked for online start-ups such as Reel.com and Ticketweb as well as large traditional brands such as Williams-Sonoma, Gap, and Ticketmaster. Erik specializes in helping create external partnerships that supplement and complement a company’s core business. A graduateof Chicago’s Booth School of Business and Carnegie Mellon, Erik’s background spans from investment banking to strategic consulting to ice cream. An entrepreneur at heart, Erik is the proud owner of Ben & Jerry’s franchises in the San Francisco Bay Area.