Lori Weiman

Lori Weiman is CEO of The Search Monitor, whose software automates the monitoring of paid, organic, and local search results to provide marketers with insight on competitors, keywords, ad copy, market share, trademark abuse, brand buzz, and affiliate marketers. Lori writes the BrandAid column for Search Engine Land, covering areas such as affiliate marketing, trademarks, and reputation management. Lori has been creating products for SEM and SEO marketers since 2002. Prior to The Search Monitor, she co-founded KeywordMax.com (now a division of Digital River, Inc.), which provides campaign optimization software to SEM marketers and agencies. Lori started her career at Time Warner Cable as part of the team responsible for inventing on-demand television. She has held executive-level positions at several early-stage ventures, including Click Forensics, Webquarters, and Food.com. She holds a degree in business from Emory University, and a J.D. from the University of Baltimore School of Law.