Blogs


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  • The 4 Pillars of Affiliate Marketing Success Adam explains that the outcome of your affiliate marketing boils down to 4 key principles: A desire for your affiliates to make money, not resentment when ...
  • Spreading the Word About Partnerships One of the challenges of getting businesses to sign up for affiliate programs is knowing how to talk about them. The first step is to find the decision-makers who ...
  • Finding the Right Tech Solutions Identifying and implementing tools can make an enormous difference in a publisher's success, but what those tools look like can differ significantly from one organizat ...
  • The Secrets to Dotdash Meredith's Success In 2021, Dotdash, a small company based in New York, acquired Iowa-based Meredith, instantly increasing its workforce by around 4,000 people. It's now the lar ...
  • You’re in a new city, you might be jet-lagged, and you can’t for the life of you think of a place to take your clients to eat after a long day of networking. Don’t worry—we’ve got you covered.
  • We know networking on your feet all day can work up a hunger so we've compiled a list of restaurants and bars near the venue to save you time, keep you close to the action, and ...
  • How Build Your Dream Team for Affiliate Success

    Dec 13, 2023 Greg Hoffman and Lynsey Kmetz, Apogee Agency
    In today's dynamic digital landscape, competition is fierce and customer attention spans are fleeting; partner marketing has emerged as a powerful tool for businesses of all sizes to expand their reac ...
  • We know networking on your feet all day REALLY calls for a round of drinks, so we've compiled a list of bars near the conference venue to save you time, keep you close to the action,
  • You’re in a new city, you might be jet-lagged, and you can’t for the life of you think of a place to take your clients to eat after a long day of networking. Don’t worry—we’ve got you covered.
  • We know networking on your feet all day can work up a hunger, so we've compiled a list of restaurants near the conference venue to save you time, keep you close to the action, and most importantly...
  • Last spring, Bustle Digital Group became the first publisher to make all of its digital content shoppable. Rather than requiring readers to click away to find featured products, the shopping experienc ...
  • If you're about to join us at ASE22 (May 24-25) you may have a few questions. And to help make things as clear as possible we've compiled a list of the 10 things you NEED to KNOW to crush your time at ...
  • Natalie Jill has created a brand that is recognized around the world. She's authored two best-selling books. She has over 2.5 million followers on social media. Throughout her career, she's rebuilt he ...
  • Everyone wants to be an 8-figure eCommerce brand. The question is which type you want to be. All told, there are really two types of 8-figure eCommerce brands. The first is one that builds their reven ...
  • News flash: Instagram is key for your digital marketing efforts. But keeping up with the major platform shifts makes tracking - and optimizing - is a huge challenge. If you want to get and stay succes ...
  • The average success rate of most AB testing programs hovers around 12%. Yep, for every 100 experiments you run, only 12 of them will generate an increase in conversions. That's worse than a coin toss. ...
  • As an affiliate marketing manager, you have a lot of responsibilities. You need to grow your program, schmooze with your top affiliates, and manage tasks in between. But where do you find the best aff ...
  • The Coming Partnerships Revolution' ' Throughout history, we have seen new technological advancements initially deployed by looking into the past, only to really create new opportunities once the tech ...
  • International markets can be big business'or they can be a flop. Making the difference, in many cases? Adopting best practices. In this Affiliate Summit West 2021 panel moderated by Partnerize VP Char ...
  • Affiliate marketing is NOT what it was ten years ago. Not only is there more competition than ever... but more and more challenges have entered the arena. First there was the Google Panda update to it ...
  • Are you an affiliate program manager? ' ' Then you don't want to miss our upcoming workshop, 'Affiliate Types, Attribution and Program Optimization,' with Tara McCommons and Choots Humphries.' ' Learn ...
  • I'll cut straight to the chase' It's time to MARK YOUR CALENDAR! ' Affiliate Summit West 2023 January 23-25, 2023 Caesars Forum 3911 Koval Ln, Las Vegas, NV 89109 ' We're Back in Q1 If you're like us, ...
  • Clients often seek my counsel on issues related to Affiliate Marketing legal disclaimers and disclosures. For example, this might require guidance on the substance and placement of legal disclaimers f ...
  • Even though a lot of affiliate marketing is focused on the B2C world, the B2B world is a great opportunity. While the B2B world might have longer sales cycles, it is possible to scale quickly. At Affi ...
  • ' If you want to build a successful business, you should take advantage of micro-affiliates. But in order to get the most out of micro-affiliates... you need to make sure you are serving them well and ...