Lead generation is a fast-growing component of the performance marketing ecosystem. According to Statista, global marketing investment in lead generation reached $3.3B in 2023, and the market is expected to continue expanding in the years ahead.
Gain valuable insights into:
✅ Marketer Perceptions: Understand how experienced marketers view and utilize lead generation in today's market.
✅ Brand Strategies: Explore how top brands are implementing lead generation to maintain and grow their customer base.
✅ Vertical Analysis: Identify the strengths and weaknesses of the lead generation vertical and what to expect in the future.
✅ Data Management: Learn about the importance of building first-party data in a cookie-less world.
✅ Cost Management: Discover how brands are optimizing their marketing mix to counter rising media costs.
✅ Compliance Preparation: Gain insights into the upcoming TCPA changes and how they will impact lead generation starting January 2025.
✅ Networking Opportunities: Leverage industry events, especially Affiliate Summit events, to connect with leading solutions providers and learn best practices.
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