Logo

Logo

40.7405° N, 73.9832° W

No content here, please.

No content here, please.

Background A graphic

Loading
  • How to Make the Most of #ASE21

    Jul 14, 2021 Bethany Cowan
    If you’ve been to ASE before, ASE21 is going to look a little different.  We've tailored the event specifically for ecommerce entrepreneurs.  We booked the most exciting and diverse speaker lineup EVE ...
  • Affiliate revenue was a saving grace for many publishers during the lowest points of the coronavirus crisis, and some saw double or even triple digit year-on-year growth in their affiliate revenues.  ...
  • What’s NEW at ASE21...

    Jul 14, 2021 Bethany Cowan
    ASE21 is going to look and feel a little different this year…   But let's face it, so does our WHOLE INDUSTRY!   In just one year, ecommerce saw a decade’s worth of growth and in order to continue to ...
  • Paul Tibbitt, the President of CJ Affiliate helped us unpack the "messy middle" as dubbed by Google, and how it affects the customer Journey. "As marketers, we’re all too familiar with the 'funnel'. A ...
  • Even before the COVID-19 pandemic began to make its way across the world in March of 2020, everyone knew that publishing was changing. We could see trends and patterns developing that pointed to the a ...
  • Given everything going on in the world with the still-ongoing COVID-19 pandemic, it's safe to say that the world of publishing has changed dramatically in the last year. That, in essence, is what How ...
  • Look Who's Speaking at ASE 👀

    Jul 08, 2021 Bethany Cowan
    At ASE, we put the industry’s top experts onstage. This year, we’re bringing you a speaker lineup that showcases how amazing and diverse this industry really is. We’re proud to say (for the first time ...
  • 3 Hacks to Try in Scaling Your Facebook Ads

    Jul 07, 2021 Bethany Cowan
    Facebook hit a massive 2.8 billion monthly active users at the end of 2020. More than 160 million businesses leverage the social networking giant on a monthly basis to communicate with their customers ...
  • According to one recent study, affiliate customer journeys tend to involve only one publisher a significant 83% of the time. But in a larger sense, what this means is that ALL publishers - not simply ...
  • It goes without saying, Black Friday and Cyber Monday are two of the most important days on the retail calendar. According to one recent study, a massive 93.2 million people shopped online on Black Fr ...
  • The health and fitness industry is now worth $96.7 billion. More and more, people are embracing industry trends. Fitness trackers, group training, and high intensity interval training are on the rise. ...
  • Better late than never — unless we’re talking about third-party cookies.    When it comes to going cookieless, we’d honestly prefer never.    After months of coverage about the impending doom, countle ...
  • 5 months after Awin launched their Gold Standard, GS merchant accreditation is on the rise.    “Awin’s Gold Standard is a huge step forward for affiliate marketing - and now brands, agencies and even ...
  • Ecommerce sales grew 14.9% from 2018 to 2019. Based on those numbers, the expectation for 2020 ecommerce sales was around $691.4 billion.    What really happened? Klaviyo called it that ecommerce sale ...
  • When it comes to affiliate marketing, there's a lot to keep track of. Outside of the basic terms you need to know, understanding success (or failure) can be complex. If your affiliate program is strug ...
  • 23 Affiliate Marketing Terms You Need to Know   Affiliate marketing is hard enough without feeling confused every time you open up a blog post for tips. What is attribution anyway? What’s the differen ...
  • Being a brand affiliate manager is hard. You have to overcome major hurdles not just in your role, but alongside the industry as a whole. The affiliate and partner marketing industry has a wild histor ...
  • PPC is great. When executed correctly, it can increase the volume of your top of funnel leads. Your brand gets exposure to a larger, more diverse audience. Both paid search and paid social are really ...
  • In the world of affiliate marketing, one of the most important things to understand these days is that the Internet has allowed even the smallest business to operate on a global scale. The major benef ...
  • 3 Keys to New Partner Outreach

    Jun 09, 2021 Bethany Cowan
    In today's global economy, the Internet has made it possible for even the smallest of businesses to operate on an international scale - which is an opportunity that you absolutely need to position you ...
  • How does maximum reach and conversion sound? That’s what Google Smart Shopping offers. It sounds complicated, but the idea at the heart of it all couldn't be more straightforward. Ultimately, the powe ...
  • Let’s get one thing clear. Brands who only run sales go out of business. If you want to run successful promotions, there’s a clear key to success. Messaging — and not just any kind of messaging. It’s ...
  • According to one recent study, Facebook still has an enormous network of more than 2.74 billion monthly active users. That figure is impressive on its own - but when you consider it's actually a 12% i ...
  • For years, sales and landing pages have been a great "first step" on someone's journey from being a lead to becoming one of your paid, loyal customers. But at the same time, it's important to acknowle ...