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  • If you’re an advertiser coming to Affiliate Summit West, you are going to be BUSY. This agenda is jam-packed with content sessions and networking events designed just for you. (And it’s the best conte ...
  • PartnerCentric is more than just another marketing agency - it's the largest woman-owned agency of its type in the United States. Owner and CEO Stephanie Harris was hired by the original founders all ...
  • Because more people are relying on the internet to generate revenue, affiliate marketing has become a centerpiece and the broader field of advertising. Recently, we had the opportunity to sit down wit ...
  • Dave Yovanno is a professional who has been offering strategic leadership to companies in the SaaS and MarTech spaces for nearly two decades at this point. He's personally helped a wide range of organ ...
  • As the Managing Director at Rakuten Rewards, Julie Van Ullen has witnessed firsthand how the affiliate marketing industry has changed over the last few years in particular. In her current position, sh ...
  • At this point, few can argue with the fact that the COVID-19 pandemic changed just about everything. Almost overnight, millions of workers found themselves operating out of their homes indefinitely. C ...
  • I'll cut straight to the chase… It's time to MARK YOUR CALENDAR!   Affiliate Summit West 2023 February 6-8, 2023 Caesars Forum 3911 Koval Ln, Las Vegas, NV 89109   We're Back in Q1 If you’re like us, ...
  • During the past 18 months, advertisers have faced a variety of challenges. Customer expectations are changing quickly. Companies have seen the diversity of their user bases grow. Furthermore, unforese ...
  • The past 18 months have changed the world—and how we live in it. The pandemic had an unanticipated impact on people’s habits. Marketers have had to adjust their strategies in order to survive. One cha ...
  • Just because you're operating within a highly competitive, super niche sector doesn't necessarily mean that you can't develop a multi-million dollar affiliate channel. It just means that you'll have t ...
  • At its core, artificial intelligence is a term used to describe computer systems that are actually able to perform the types of jobs that would normally require human intelligence - all without the in ...
  • In the world of sales, CPA or "cost per action" is a type of conversion rate marketing that has proven incredibly valuable in the past. It is, however, possible to take this metric and come away with ...
  • Incrementality & Proving Performance

    Sep 08, 2021 Bethany Cowan
    When it comes to improving campaign performance in the world of affiliate marketing, there's one quality that is critical - and unfortunately, it's also the one that people don't pay nearly enough att ...
  • In our recent report The Data Behind Single and Multi-Publisher Customer Journeys we asked 3 major publishers what they look for in partnership with brands. With this brand and publisher relationships ...
  • One of the most important things to understand about driving more revenue by leveraging publisher payouts is that ultimately, you're simply capitalizing on the tools that are already available to you. ...
  • All savvy affiliate managers know that success isn't something they can achieve on their own - and many leverage the power of modern technology in order to do it. With that in mind, here are the nine ...
  • Seasoned affiliate marketers always understand that one of the most important ways to connect with a new generation of consumers has to do with being present in their journey. Not only does this allow ...
  • According to one recent study, in 2019 there were 93.2 million people shopping online on Black Friday. During this period, sales hit $7.4 billion collectively - an all-time high up to that point. Roug ...
  • One of the most important things to understand about the relationship between publishers and brand partners is that they take significant effort up-front to "get right." Both parties need to think hol ...
  • 4 Hidden Keys to Top Affiliate Programs

    Aug 09, 2021 Bethany Cowan
    One of the great things about affiliate marketing is that while algorithms may change, people do not. Success in terms of business is built on nothing if not relationships - and that, in essence, is w ...
  • If you had to make a list of some of the most powerful ecommerce opportunities available for marketers today, Shopify would undoubtedly be right at the top. Shopify originally began life in 2006 in On ...
  • How to Make the Most of #ASE21

    Jul 14, 2021 Bethany Cowan
    If you’ve been to ASE before, ASE21 is going to look a little different.  We've tailored the event specifically for ecommerce entrepreneurs.  We booked the most exciting and diverse speaker lineup EVE ...
  • Affiliate revenue was a saving grace for many publishers during the lowest points of the coronavirus crisis, and some saw double or even triple digit year-on-year growth in their affiliate revenues.  ...
  • What’s NEW at ASE21...

    Jul 14, 2021 Bethany Cowan
    ASE21 is going to look and feel a little different this year…   But let's face it, so does our WHOLE INDUSTRY!   In just one year, ecommerce saw a decade’s worth of growth and in order to continue to ...