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Are you looking for a way to maximize the profitability of your Facebook ads?

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If so, you need to put creative funnel systems to work for you. Recently, we were honored to listen to Alex Fedotoff, the CEO of eCommerce Scaling Secrets.

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He was able to scale from $0 to $9.3 million in revenue in 12 months using nothing but Facebook ads.

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Even though Facebook ads can be competitive, they can also help you grow your business as long as you structure them correctly.

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Understand that a funnel is an ecosystem. It is not something that is designed for simple one-off transactions.

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Your funnel has the potential to create an ecosystem of repeat customers.' Once you realize that, you can maximize its value.

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What are the steps you need to follow to get the most out of your funnel pages using Facebook ads?

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If you want to get the most out of your Facebook ads, there are a few key steps you need to follow.

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1. First, meet your potential customers where they are at. Make them want your product.

• Include plenty of social proof.

• Use pictures and videos, and include several calls to action.

• Tell a story that will highlight and resolve their pain points.

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2. Then, you need to make them want it even more.

• Share stories of other people who have been successful

• Remind them of limited availability

• Convince them that the product will improve their lives.

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3. Get more value from your customers.

• Maximize average order value and lifetime value.

• Cross-sell and upsell them on other products that go well with their purchase.

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4. Include more offers.

• Advertise products that are on sale to bump up their order value.

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Once they make a purchase, be sure to thank them for their business and remind them to come back in the future.

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How do you make sure your Facebook ads are actually profitable?

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• Make sure to use a slideshow, or carousel, that contains multiple products.

• Get creative. Show videos of how happy prior customers are.

• Including images with lots of positive reviews.

• Show them the social proof. Let them know that other people have had success.

• Use FB ad intelligence to A/B test. This will help you learn what works so you can scale your campaign.

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If you follow these steps, you can maximize your profitability.

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There's no question that Facebook ads are scaring off a huge chunk of the industry.

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But Facebook ads are still an effective tool of conversion and profitability... if you're doing it right.

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When you track your KPIs, maximize AOV and CLV... you're on your way to scaling to 7 figures.

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