Blogs
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How Awin’s CEO Adam Ross sees AI and influencer, led partnerships transforming the future of the affiliate channel, and what affiliate marketers should prepare for now. -
Google didn’t just launch new products at I/O 2025; it flipped the table on how search works, and by extension, how affiliate marketers are going to thrive.
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As strategies evolve and tech stacks advance, one challenge keeps surfacing across the affiliate and performance marketing world: tracking, attribution, and conversion rates remain difficult. These ar ... -
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AI is no longer a buzzword reserved for technologists and futurists; it’s an operational imperative for any marketer serious about driving growth. And yet, despite its obvious potential... -
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First Things First… What Is a Tariff? Think of a tariff like a toll. When a product crosses from one country into another, the importing country can charge a fee. It's not on the driver, it's on the ... -
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What if we told you the secret to scaling your e-commerce business isn’t just about ads or products, but about building a community so loyal they wouldn’t dream of buying anywhere else? That’s exactly -
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Building a successful B2B affiliate marketing program isn’t just about scaling numbers, it's about driving the right audience, the right leads, and lasting partnerships. At Affiliate Summit West 2025, -
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I’m Sara Malo, and I wanted to share some thoughts on our recent journey as we expand into new industries and take on global events. This isn’t just a company update, it’s a reflection on how we’re em ... -
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Imagine waking up tomorrow to a world where Google no longer drives traffic to your site. Unrealistic? Maybe. Impossible? Definitely not. As algorithms evolve and search dominance becomes... -
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The world of lead generation is changing - fast. In January, the FCC introduced new rules to regulate how leads are collected, shared, and acted upon. Although the infamous one-to-one ruling didn’t go -
User consent is transforming the digital ecosystem, raising the stakes for affiliate marketers. With privacy laws tightening and user consent requirements transforming how we track and measure...
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Native advertising is often overshadowed by the big and popular traffic channels: Social and Search. But according to the panel, D2C and Lead Gen brand owners are missing out on billions in revenue by -
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Attending Affiliate Summit West can be a game-changer for your business. -
1. Relax Like Royalty at Qua Baths & Spa After all that networking, you deserve some “me time.” Head to Qua Baths & Spa at Caesars Palace for a rejuvenating escape. Think soothing Roman baths, ultra-l ... -
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Discovering the Power and Potential of Downloadable Software Publishers (DSPs) Among the many controversies, downloadable software publishers (DSPs)—commonly referred to as toolbars—remain one of the ... -
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Newsletters are the unsung heroes of digital marketing. Businesses have been using them for ages, but you might not realize the revolution they've undergone in the past year. -
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Pinterest is a treasure trove of more than 450 million prospects, yet many brands aren't using it as part of their digital marketing strategy. -
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Joshua Lee, founder and CEO of StandOut Authority, knows marketers are tired of mass messaging, overly-promotional content, fake news, and selling. -
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Marketers need a unique approach to get clicks for ads on social media. As the founder of The Social Savannah - one of the top five most popular TikTok creative exchange partners in North America... -
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Digital marketing has come a long way from the early days of the Internet, and artificial intelligence (AI) is ushering the industry into a new era. -
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LinkedIn is your own personal TED Talk stage, your chance to show off your skills and build your brand. Think of it like this: back in the day... -
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Melíssa Harden, VP -Search Intelligence at Digitas shares insights on the impact of the latest update to the Site Reputation Abuse policy and what it means for Content Commerce. -
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Running a successful Google PPC campaign can be tricky and so Justin Rondeau from InvisiblePPC has shared the top eight mistakes that can hurt your Google PPC campaigns. By avoiding these pitfalls... -
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Over two million merchants are now using Shopify as their store site, which has made Shopify the third-largest e-commerce retailer after Amazon and eBay. The Shopify platform and its ecosystem of app -
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The battle for consumer attention is fierce in today's fast-paced, digital-first world. Brands are seeking efficient ways to cut through the noise
