Registration for this briefing at ASW27 will launch later this year - check back then, or sign up here for the latest announcements direct to your inbox.
The B2B Partnership Forum is an invite-only gathering for the companies redefining partner-led growth in SaaS, fintech, and B2B services. Bringing together the entire B2B partner ecosystem - brands, networks, platforms, and agencies - this is the only room where leaders openly discuss how AI, discovery, attribution, and profitability are reshaping revenue acquisition in 2027.
Combined with curated networking before and after the content, this forum creates a rare environment for honest conversations, meaningful connections, and practical insights you won’t find anywhere else on the affiliate calendar.
Who It’s For
- B2B Affiliate & Partnership Managers
- SaaS, Fintech & Services Product Marketers
- Revenue, Growth & Demand Gen Leaders
- Agencies and networks supporting B2B brands
- Founders building scalable partner-led acquisition models
What You’ll Learn
- How top B2B companies build and scale partner-led acquisition
- New discovery and trust-building tactics in an AI-driven world
- How to identify and recruit high-value affiliate partners
- How AI and automation are reshaping partnership operations
- Profitability frameworks for complex B2B partnership cycles
- What the industry is really seeing heading into 2027
Sample Agenda from ASW26 (9:00–11:30 AM)
9:00: Coffee and Networking
9:30: Opening Remarks – Partner Commerce
9:35: Case Studies / insights - 4 x 15 mins
- State of the Market – Partner Commerce
- AI-Powered Partnerships – Building, Managing, and Scaling in the New Era – PartnerStack Fireside Chat with Partner Commerce: Reveals how leading B2B programs use AI to automate onboarding, monitor partner health, and manage relationships at scale.
- Affiliate Discovery in the AI Era – Smarter Partner Selection at Speed - RingCentral: Breaks down how AI and intent data are reshaping how B2B teams identify, assess, and recruit high-value affiliate partners quickly and accurately.
- Profitability and Optimization -Finding the Bite Point in Partnerships -PipeDrive: How brands define and measure their profitability “bite point,” optimise payout models, and ensure long-term margin growth across complex partnership cycles.
10.35: Panel Session
- Panel - Inside the Industry – How B2B Teams Are Dealing with This Shift – Partner Commerce, Google, RingCentral and Notion
- We’ve just explored how industry experts are discovering brands differently, how affiliates are being found and evaluated in new ways, how AI is changing partnership operations, and how profitability fits into all of it. Now the speakers come together to talk openly about what they’re actually seeing in the industry, how these shifts are showing up inside B2B teams, how people are responding, and what’s really happening as we head into 2026.
11.05: Closing Remarks – PartnerStack
