Blogs


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  • Some marketers mistakenly believe that large numbers are all you need to build a solid lead-generation strategy. In reality, the quantity of leads usually isn't the best...
  • Google and the Implications of Generative Search Google is everyone's number one traffic source, and Vivek says that's unlikely to change. While click-through rates may be down, the growing volume of ...
  • Understanding Native Ads and Their Importance Native ads are a form of paid media that blend seamlessly with the content of the platform on which they appear. Unlike traditional ads that disrupt the u ...
  • From Ignored Ads to Trusted Voices: The Shift to Creator Driven Marketing

    Aug 15, 2024 Allison O’Neil, Marketing & Affiliate Partnerships Manager at Hypelinks
    Real Influence, Real Sales Growth Consumers, especially Gen Z and Millennials, trust their peers' opinions and value their content more than ever. Creators are becoming an increasingly vital part of t ...
  • Savannah explains that you. need a steady stream of new content each week to avoid ad fatigue, which sets in quickly. The keys to producing consistent, high-quality content include video editing tools ...
  • 1. ChatGPT ChatGPT is likely the foundation of your AI-based marketing efforts, but you need prompts that help avoid generic, boring language. Alicia explains that you need to train ChatGPT to produce ...
  • 10 First Timer Tips on Navigating Affiliate Summit East

    Jul 25, 2024 Henrietta Sheeran, Content Manager, Affiliate Summit
      Maximize Networking Opportunities      1. Utilize the Affiliate Summit Event App  We’ve said it before and we’ll say it again, if you have not downloaded the event app, DO IT NOW! (You are missing o ...
  • The 4 Pillars of Affiliate Marketing Success Adam explains that the outcome of your affiliate marketing boils down to 4 key principles: A desire for your affiliates to make money, not resentment when ...
  • The Ugly Side of AI The downsides of AI have already posed major difficulties for some publishers. That's especially true for companies that jumped headfirst into using the technology for content gene ...
  • Spreading the Word About Partnerships One of the challenges of getting businesses to sign up for affiliate programs is knowing how to talk about them. The first step is to find the decision-makers who ...
  • Finding the Right Tech Solutions Identifying and implementing tools can make an enormous difference in a publisher's success, but what those tools look like can differ significantly from one organizat ...
  • The Secrets to Dotdash Meredith's Success In 2021, Dotdash, a small company based in New York, acquired Iowa-based Meredith, instantly increasing its workforce by around 4,000 people. It's now the lar ...
  • We know networking on your feet all day can work up a hunger so we've compiled a list of restaurants and bars near the venue to save you time, keep you close to the action, and ...
  • You’re in a new city, you might be jet-lagged, and you can’t for the life of you think of a place to take your clients to eat after a long day of networking. Don’t worry—we’ve got you covered.
  • How Build Your Dream Team for Affiliate Success

    Dec 13, 2023 Greg Hoffman and Lynsey Kmetz, Apogee Agency
    In today's dynamic digital landscape, competition is fierce and customer attention spans are fleeting; partner marketing has emerged as a powerful tool for businesses of all sizes to expand their reac ...
  • We know networking on your feet all day can work up a hunger, so we've compiled a list of restaurants near the conference venue to save you time, keep you close to the action, and most importantly...
  • You’re in a new city, you might be jet-lagged, and you can’t for the life of you think of a place to take your clients to eat after a long day of networking. Don’t worry—we’ve got you covered.
  • We know networking on your feet all day REALLY calls for a round of drinks, so we've compiled a list of bars near the conference venue to save you time, keep you close to the action,
  • Using your social media powers for good

    Apr 15, 2019 Ryan Zimmerman
    Take what you know and make a positive difference in someone's life. By Ryan Zimmerman
  • The Pinnacle Awards shortlist

    Jul 31, 2019 Affiliate Summit
    We are excited to announce the finalists for the Affiliate Summit Pinnacle Awards, which will be given out at Affiliate Summit East 2019 - and James Martell will be recognized posthumously with the In ...
  • Your customer is your best influencer

    Oct 24, 2019 Melissa D. Salas
    What if I told you everyone could earn commissions for the sales they influence through their social posts? By Melissa D. Salas
  • The Affiliate Ball act confirmed

    Jan 08, 2020 Affiliate Summit
    The Affiliate Ball returns to Las Vegas as the official party of Affiliate Summit West on January 28th.
  • We want topics that are covering the latest challenges and innovations within affiliate marketing. We want our attendees to get action-oriented content and data-backed strategies they can take back an ...
  • Ever wondered what you can do to adapt, nurture the emerging client segment of micro-SMEs, and facilitate grassroots e-commerce growth within the channel? Look no further! In this blog, you'll find th ...
  • According to one recent study, there were approximately 1.3 million new people joining various social media networks every day during the entirety of 2020. If you needed a single statistic to highligh ...